BrightLine is a privately owned company headquartered in the US. Founded in 2003, it employs approximately 70 individuals, and reported $16.0M in revenue as of 2024. The company operates as a tier 2 media tech buyer, specializing in RTB and programmatic services. It functions as a provider of interactive television advertising services intended for the entertainment industry. The company develops, delivers, and measures interactive ads across the advanced-TV landscape, utilizing its proprietary plug-and-play platform.
On July 6, 2026, BrightLine partnered with Disney Advertising and State Farm® to develop a custom advergame for the fifth and final season of FX’s series “The Bear,” designed to bring restaurant kitchen moments to life. Previously, on June 15, 2026, BrightLine launched Sequential Interactive Ads across all its formats, stating this new offering changes how advertisers and agencies approach creative on connected TV by enabling multiple active creative versions per campaign.
BrightLine offers 2 products in the ad tech and services and media tech industries. BrightLine's product portfolio comprises of RTB and programmatic and tV and streaming ad tech.
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BrightLine's revenues were less than $25M in 2024. Caretta Research has split BrightLine's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to BrightLine's revenue breakdown subscribe to Caretta Portal.
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BrightLine's customers primarily consist of physical retail, manufacturing and personal Care Product Manufacturing companies. Examples of BrightLine's customers include Unilever, The Home Depot and The Estee Lauder Companies. BrightLine has commercial and technical partners like Samsung Device eXperience, The Walt Disney Company and Apple. BrightLine has suppliers like boostr.
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