BrightLine, a privately owned US company founded in 2003, provides interactive television advertising services to the entertainment industry. Employing approximately 70 people, the company's primary offering is real-time bidding (RTB) and programmatic advertising solutions. BrightLine uses a proprietary platform to create, deliver, and measure interactive advertisements across various advanced television platforms. In 2024, the company's revenue was less than $25 million.
BrightLine partnered with Fuse Media on April 3, 2025, to offer interactive Connected TV (CTV) ads to brands targeting young, diverse audiences. A national retail chain used an advergame with QR code tracking to improve its holiday season advertising performance. Data shows that CTV ads, while complex to create, significantly influence consumer purchasing decisions; 79% of consumers report that TV ads influence their purchases, with almost half making purchases after seeing a TV advertisement. Major streaming platforms utilize interactive ad formats, such as trivia and advergames, within brand sponsorships to increase audience engagement during key events.
BrightLine's customers primarily consist of manufacturing, physical retail and entertainment Providers companies. Examples of BrightLine's customers include Unilever, Warner Bros. Discovery and The Home Depot. BrightLine has commercial and technical partners like Samsung Device eXperience, Apple and The Walt Disney Company. BrightLine has suppliers like boostr.
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