BrightLine, a privately owned US company founded in 2003, provides interactive television advertising services to the entertainment industry. Employing approximately 70 people, the company's primary offering is real-time bidding (RTB) and programmatic advertising solutions. BrightLine uses a proprietary platform to create, deliver, and measure interactive advertisements across various advanced television platforms. In 2024, the company's revenue was less than $25 million.
BrightLine partnered with Telescope on February 26, 2025, to integrate real-time viewer participation into CTV ad experiences. On February 6, 2025, BrightLine collaborated with TripleLift to offer premium interactive CTV inventory through multi-publisher and PMP deals. BrightLine launched StreamLine, a self-service tool for creating interactive CTV ads, in 2024. The company also announced a partnership with Allen Media Group to deliver interactive ad experiences on Allen's Weather Channel, Local Now, and HBCU Go apps.
BrightLine's customers primarily consist of entertainment Providers, retail and manufacturing companies. Examples of BrightLine's customers include Unilever, Warner Bros. Discovery (WBD) and The Home Depot. BrightLine has commercial and technical partners like Samsung Device eXperience, Apple and The Walt Disney Company.
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