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Sizmek by Amazon
Inactive
https://advertising.amazon.com/adtech-solutions/amazon-ad-server?ref_=a20m_us_sas_rdrct
https://www.linkedin.com/company/sizmek/
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Founded
1999
Headcount
224
Headquarters
US
Primary Segment
-
Ownership
Privately Owned
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Mar
3rd
2026
06:19
Partnerships and Alliances, Artificial Intelligence
Mars And Amazon Ads Partner Up To Show Owners What Their Felines Are Really Feeling
Mars Australia and Amazon Ads have released the results of their DINE ‘Cat Decoder’ campaign via EssenceMediacom . It is a full-funnel experience by Amazon Ads to reveal what your cat is really thinking. Mars’ DINE brand sought to strengthen its positioning while reaching younger adult cat owners at scale.
B&T
Mar
1st
2026
18:30
Artificial Intelligence, B2B Tag
What an AI pet psychic reveals about full-funnel retail media
In a fragmented attention economy, retail media is increasingly being asked to do it all: build brands, drive clicks and close the sale in the same breath. The collaboration between Mars Australia and Amazon Ads shows how entertainment and engagement are becoming the connective tissue of a genuinely full-funnel strategy, rather than just a creative flourish tacked onto performance media.
Inside Retail Australia
Mar
1st
2026
17:49
Financial Results, B2B Tag
Mars Australia and Amazon Ads' Cat Decoder Campaign Drives 73% Sales Uplift
Mars Australia and Amazon Ads have unveiled the results of their innovative DINE ‘Cat Decoder’ campaign, a full-funnel experience by Amazon Ads to reveal what your cat is really thinking. As the premium choice in the cat food category, Mars’ DINE brand sought to strengthen its positioning while reaching younger adult cat owners at scale.
Little Black Book
Feb
26th
2026
18:30
Big Data/Analytics, B2B Tag
Improved postal code coverage enhances location targeting
We have improved the postal code coverage in Amazon DSP. This enhancement provides better geographic resolution for real time location targeting, which may result in an increased number of distinct postal codes appearing in your location targeting reports.
Advertising Amazon
Feb
26th
2026
18:30
Big Data/Analytics, B2B Tag
What is an ad network? How it works, types, and examples
Table of contents The marketing landscape is continuously evolving, and new technology is transforming how brands connect with consumers. At the heart of this transformation lies the ad network, a crucial component in the ad tech ecosystem.
Advertising Amazon
Feb
26th
2026
18:30
Big Data/Analytics, B2B Tag
What is an ad network? How it works, types, and examples
Table of contents The marketing landscape is continuously evolving, and new technology is transforming how brands connect with consumers. At the heart of this transformation lies the ad network, a crucial component in the ad tech ecosystem.
Amazon
Feb
26th
2026
18:30
Emerging Tech, B2B Tag
Data Science Expert Working For Amazon Ads Reveals Her Top Secrets For Unlocking $30 Million In Real Marketing ROI
Around the world, wasteful spending has been the bane of the advertising industry as corporate executives pour billions into ad campaigns across the massive, multibillion-dollar industry, yet they see no tangible results. | Around the world, wasteful spending has been the bane of the advertising industry as corporate executives pour billions into ad campaigns across the massive, multibillion-dollar industry, yet they see no tangible results.
Free Press Journal
Feb
26th
2026
11:47
B2B Tag
From Fragmented Funnels to Unified Growth: Amazon Ads' Approach to Modern Marketing
Consumers today are searching, shopping, scrolling media and streaming videos simultaneously. A traditional media plan that views the consumer journey through a linear funnel—building awareness, and conversion—is no longer as effective as it once was. There is now a need to reach consumers and build influence in real time.
ET BrandEquity
Feb
26th
2026
09:51
New Offerings, Artificial Intelligence
Amazon launches MCP server in open beta for AI-driven ad integration
Amazon Ads has launched its Model Context Protocol (MCP) Server in open beta, introducing a new system designed to allow AI agents to interact directly with its advertising APIs through natural language prompts. The announcement was made at the IAB Annual Leadership Meeting.
Social Samosa
Feb
25th
2026
12:02
Artificial Intelligence
Amazon Ads launches Creative Agent, an AI creative partner that takes campaigns from idea to polished video and display ads in hours
Creative Agent: faster, smarter ad creative grounded in shopper insight An AI-powered tool now supports your full creative process - from ideation and scriptwriting to images, video, animation, voiceovers, music, and final ad delivery - powered by Amazon insights.
Complete AI Training
Feb
25th
2026
11:18
Events, Emerging Tech
Securing Your CTV Ad Spend with OM SDK’s Device Attestation
Join Amazon Ads’ Principal Product Manager, Vinod Panicker, and IAB Tech Lab’s VP of Product, Jill Wittkopp, as they review OM SDK’s recent developments. They will explore how the tool is moving beyond measurement and viewability to enable device fraud prevention via the new Device Attestation feature.
IAB Tech Lab
Feb
25th
2026
05:41
New Offerings, Artificial Intelligence
AI tool launched by Amazon Ads enables professional ad creation
Amazon Ads has unveiled Creative Agent, a new AI-powered tool that enables advertisers in Europe to create professional-quality ads rapidly. The tool handles the entire creative process, from brainstorming and scripts to video, animation, voiceovers, music, and final delivery.
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