News Summary:
Kinetiq expanded its global media intelligence footprint on April 21, 2026, reporting 34% broadcast growth and 281% podcast expansion, significantly increasing its coverage across television and audio. Previously, on April 18, 2026, Kinetiq released its KPI 2026 Political Media Forecast, projecting a $10B+ midterm election cycle and noting that traditional midterm signals, which historically include slowed fundraising and declining political ad spend when a president faces headwinds, are not holding in 2026. Earlier, on April 12, 2026, Kinetiq found Quick Service Restaurants (QSR) emerged as the fastest-growing category in the Women’s NCAA Tournament, with ad volume surging 37%, signaling expanding advertiser participation and rising investment. This followed Kinetiq's analysis on April 8, 2026, which showed BODYARMOR’s debut increased Coca-Cola’s March Madness visibility by 55%, increasing the brand's frequency, creative effectiveness, and category share in its first NCAA sponsorship change in 15 years.
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