Kinetiq is a privately owned media analytics technology company founded in 2002 and headquartered in the United States. Specializing in ad measurement and verification, the company employs approximately 100 people and reported revenues of less than $10 million in 2023.
On an unspecified date, Kinetiq and National Media Insights launched Kinetiq Political Insights (KPI), an AI-powered platform providing political ad campaign intelligence. On another unspecified date, Kinetiq announced a strategic partnership with DAIVID. This partnership integrates DAIVID's AI-powered creative performance metrics into Kinetiq's real-time TV intelligence platform. The integration allows for analysis of TV advertising, using facial coding, eye tracking, and survey data to understand the impact of video or display advertisements. The goal is to help advertisers evaluate and optimize TV advertising performance. A subsequent announcement reiterated the partnership between Kinetiq and DAIVID, highlighting the integration of DAIVID's creative testing technology into Kinetiq's television intelligence network to provide advertisers, agencies, and media owners with comprehensive insights into ad performance.
Kinetiq offers 3 products in the ad tech and media tech industries. Kinetiq's product portfolio comprises of video data and analytics and ad measurement and verification.
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Kinetiq's revenues were less than $10M in 2023. Caretta Research has split Kinetiq's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to Kinetiq's revenue breakdown subscribe to Caretta Portal.
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