Innovid Corp., a privately held company founded in 2007, provides advertising measurement and verification services. Headquartered in the US and employing approximately 520 people, the company operates globally with offices across the Americas, Europe, and Asia Pacific. Innovid's offerings encompass ad serving, data-driven creative development, and measurement solutions for various advertising platforms including linear television, connected TV (CTV), and digital channels. Its subsidiaries include TVSquared and Taykey. In 2024, Innovid's revenue was below $250 million. Mediaocean is the parent company.
Voya Investment Management LLC reduced its Innovid Corp. stock ownership by 66.3% in the fourth quarter of an unspecified year, selling 68,159 shares and retaining 34,601. Innovid subsequently announced the general availability of its Social Automation solution, building upon existing Rules-Based Optimization functionality from Flashtalking. This solution aims to offer advertisers increased control, flexibility, and speed in managing social media campaigns. Innovid will also be present at Cannes Lions from June 16th to June 20th, 2025, alongside Mediaocean.
Innovid offers 3 products in the ad tech industry. Innovid's product portfolio comprises of premium video and CTV, marketer and agency technology and ad measurement and verification.
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Innovid's revenues were less than $250M in 2024. Caretta Research has split Innovid's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to Innovid's revenue breakdown subscribe to Caretta Portal.
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Innovid's customers primarily consist of physical retail, broadcast Media Production and Distribution and retail companies. Examples of Innovid's customers include Walmart and Fox Corporation. Innovid has commercial and technical partners like Comcast Technology Solutions (CTS), NCSolutions and Kinetiq. Innovid has suppliers like SpotX (by Magnite).
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