Innovid Corp., a privately held company founded in 2007, provides advertising measurement and verification services. Headquartered in the US and employing approximately 520 people, the company operates globally with offices across the Americas, Europe, and Asia Pacific. Innovid's offerings encompass ad serving, data-driven creative development, and measurement solutions for various advertising platforms including linear television, connected TV (CTV), and digital channels. Its subsidiaries include TVSquared and Taykey. In 2024, Innovid's revenue was below $250 million. Mediaocean is the parent company.
QKS Group named Innovid the Most Valuable Pioneer (MVP) for its AI-first architecture and leadership in embedding intelligence across the advertising lifecycle in September 2025. This designation was highlighted in QKS Group's report, "Leveraging AI in AdTech to Revolutionize Ad Performance and Deliver Personalized Customer Engagement," which introduced a new AI maturity model for the AdTech industry. The report's release was announced on September 8, 2025. Separately, Innovid earned 76 badges in the G2 Fall 2025 Reports, including #1 rankings in several categories.
Innovid offers 3 products in the ad tech industry. Innovid's product portfolio comprises of ad measurement and verification, premium video and CTV and marketer and agency technology.
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Innovid's revenues were less than $250M in 2024. Caretta Research has split Innovid's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to Innovid's revenue breakdown subscribe to Caretta Portal.
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Innovid's customers primarily consist of physical retail, retail and broadcast Media Production and Distribution companies. Examples of Innovid's customers include Fox Corporation and Walmart. Innovid has commercial and technical partners like NCSolutions, Comcast Technology Solutions (CTS) and Kinetiq. Innovid has suppliers like SpotX (by Magnite).
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