Innovid Corp., a publicly owned company founded in 2007, provides advertising services. With approximately 520 employees and headquarters in the US, the company offers cross-platform ad serving, data-driven creative solutions, and measurement capabilities for linear, connected TV (CTV), and digital advertising. Innovid operates globally, serving clients through offices in the Americas, Europe, and Asia Pacific.
Innovid and Flashtalking merged, forming a unified company, which debuted at Marketecture Live. This merger was a significant event in the ad tech industry. On March 17, 2025, Innovid President Grant Parker participated in a fireside chat at Marketecture Live with Mediaocean CEO Bill Wise and Marketecture Founder Ari Paparo, discussing the future of media and advertising and the impact of the merger. Innovid also released its inaugural Feature Beat, highlighting new creative optimization tools designed to improve campaign performance. Previously, inefficient workflows limited the effectiveness of social media campaigns for clients such as Goal Jan Kelley. The acquisition of Innovid by Mediaocean finalized this week.
Innovid offers 3 products in the ad tech industry. Innovid's product portfolio comprises of marketer and agency technology, ad measurement and verification and premium video and CTV.
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Innovid's customers primarily consist of broadcast Media Production and Distribution, physical retail and retail companies. Examples of Innovid's customers include Walmart and Fox Corporation. Innovid has commercial and technical partners like Kinetiq, NCSolutions and Comcast Technology Solutions (CTS). Innovid has suppliers like SpotX (by Magnite).
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