LiveRamp, a publicly owned company founded in 2011 and headquartered in the US, employs approximately 1430 people. Its primary business is providing advertising services, specifically focusing on data collaboration solutions for brands, agencies, and publishers. The company emphasizes privacy-focused and interoperable technologies within its offerings.
Hill's leveraged LiveRamp's Clean Room and third-party data to reach and convert new customers more effectively, using transaction data covering 98% of pet food sales. LiveRamp identified three key themes—regulation shifts, omnichannel experiences, and AI—as crucial for the future of pharma marketing and collaboration. At AWNY 2025, on October 6th, LiveRamp presented a session on unlocking commerce media growth through data, AI, and collaboration. LiveRamp's VP of Insights, Christine Grammier, discussed the potential of connected TV (CTV) for marketers. Finally, LiveRamp highlighted that nearly 90% of patients expect personalized healthcare, with personalized campaigns potentially delivering 5-8x more ROI and boosting quality metrics by up to 25%.
LiveRamp's customers primarily consist of media and TV services and broadcast Media Production and Distribution companies. Examples of LiveRamp's customers include Dish Network, NBCUniversal and Fox Corporation. LiveRamp has commercial and technical partners like Snowflake, Nielsen and Yahoo!. Examples of LiveRamp's suppliers include Publica, Snowflake and Criteo.
Subscribe for full access to LiveRamp's products in full detail 
