News Summary:
On July 23, 2026, NOVA Entertainment integrated LiveRamp, along with Tealium, into its first-party data strategy to enhance personalized experiences and marketing capabilities. This move enables NOVA Entertainment to deliver audience insights across more than 90% of its listener base by leveraging strategic partnerships and an integrated technology stack. Previously, on July 22, 2026, LiveRamp announced it would release its fiscal 2027 first-quarter financial results on August 5, 2026, after the financial markets close. Earlier the same day, SWYM.ai reported a 57% reduction in Cost Per Acquisition (CPA) by bridging adtech silos through integration with LiveRamp, aimed at driving efficiency in a fragmented adtech landscape. Also on July 22, Melanie Hoptman, LiveRamp's VP and Managing Director for Brands and Agencies APAC, commented on the shift of agentic AI from experimental deployment to operational implementation within enterprises, particularly noting its improvements in speed and efficiency across media buying, creative optimization, measurement, and audience strategy in marketing.
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