Samsung Ads

http://www.samsungads.com
https://www.linkedin.com/company/samsung-ads/

Samsung Ads, a privately owned company headquartered in the US and operating under its parent company Samsung Device eXperience, was founded in 2015 and employs approximately 910 individuals. The company functions as the advertising and marketing division of Samsung Electronics, a global technology company based in South Korea. It specializes in delivering targeted advertising and marketing solutions across Samsung's various devices and platforms, leveraging the company's extensive ecosystem of devices, including smartphones, smart TVs, tablets, and other connected devices, to provide advertisers with opportunities to reach consumers in a personalized and relevant manner.

Revenue

Founded

2015

Headcount

1,094

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

News Summary:

Samsung Ads recently revealed new campaign results on August 20, 2026, with mobile gaming company Playtika for Bingo Blitz, demonstrating Connected TV's (CTV) ability to drive scalable lower-funnel performance for mobile gaming brands. Earlier, on August 10, Nishit Kanchan, General Manager & Head of Revenue (India) at Samsung Ads, stated that CTV has moved beyond its experimental phase, with approximately 30% of total large-screen media budgets now allocated to it. This follows data from July 4, which indicated streaming captures 77% of viewing, solidifying ad-supported TV as mainstream and CTV as the primary platform redefining advertiser reach. Previously, on June 25, Samsung Ads announced its first Shoppable CTV partners, which include brands and agencies utilizing Amazon Ads’ remote-enabled interactive video ad (IVA) technology on Samsung TV Plus, enabling consumers to shop directly from their televisions.

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Samsung Ads offers 3 products in the media tech and ad tech and services industries. Samsung Ads's product portfolio comprises of marketer and agency technology, tV and streaming ad tech and ad measurement and verification.

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Aug

20th

2026

06:30

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Samsung Ads drives Bingo Blitz ROAS

August 20, 2026 Samsung Ads, the advanced advertising division of Samsung Electronics, has revealed new campaign results with Playtika, a global player in mobile gaming entertainment and technology, showing how Connected TV (CTV) can drive scalable lower-funnel performance for mobile gaming brands.

Advanced Television

Aug

12th

2026

00:06

B2B Tag

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Samsung Ads

Aug

10th

2026

03:10

Emerging Tech, B2B Tag

CTV moves from experiment to media-plan staple as 30% of large-screen budgets shift: Nishit Kanchan, Samsung Ads

Connected TV is moving beyond its experimental phase as advertisers increasingly make it a regular part of their media plans. According to Nishit Kanchan, General Manager & Head of Revenue (India) at Samsung Ads, around 30% of total large-screen media budgets have moved to CTV.

Storyboard18

Jul

4th

2026

01:00

B2B Tag

Streaming dominates TV as CTV reshapes advertising playbook in 2026

Streaming captures 77 per cent of viewing as ad-supported TV becomes mainstream MUMBAI: The remote hasn’t disappeared—it has simply changed what it’s pointing at. Connected TV (CTV) is no longer the industry’s next big thing; it has become the main stage, with fresh data suggesting that streaming has firmly overtaken traditional television and is redefining how advertisers reach audiences.

IndianTelevision

Jun

25th

2026

16:23

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag

Samsung Ads Announces First Shoppable CTV Partners

NEW YORK—Samsung Ads named the first brands and agencies that will be taking advantage of the Amazon Ads’ remote-enabled interactive video ad (IVA) technology on Samsung TV Plus. The capability, which was announced on Samsung’s NewFronts stage in March, allows consumers to shop from their TV set.

TVTechnology

Jun

23rd

2026

19:19

B2B Tag

FAST White Paper

Who is this report for? Marketers, agencies, media planners, and brand leaders navigating the evolving TV and streaming landscape. What will I learn? How FAST is changing view behavior, advertising performance, audience reach, and the future of connected TV.

Samsung Ads

Jun

23rd

2026

04:40

New Offerings, Partnerships and Alliances

Samsung Ads Brings Shoppable CTV To Samsung TV Plus With Amazon Ads Technology

Samsung Ads is rolling out a shoppable connected-TV experience on Samsung TV Plus that uses Amazon Ads’ remote-enabled interactive video ad technology. The launch makes Boiron USA, Logitech, PLAION, PMG and Reckitt the first brands and agencies to use the capability on Samsung’s free ad-supported streaming TV service.

TVNewsCheck

Jun

23rd

2026

01:00

Events, Emerging Tech, B2B Tag

TV still delivers the most immersive viewing experience: Samsung Ads’ Nishit Kanchan

At the e4m CTV Conference 2026, Samsung Ads India’s Nishit Kanchan said CTV’s future extends beyond scale, driven by immersive viewing, first-party data, FAST platforms and changing consumer habits Even as consumers spend more time across multiple screens, the television remains the centerpiece of the home entertainment experience.

Exchange4media

Jun

16th

2026

11:05

Emerging Tech, Awards and Recognitions

Kepler, Samsung Ads and Kraft Heinz are among the 2026 Digiday Media Buying and Planning Awards winners

Samsung Ads and media agency Havas partnered with Domino’s to launch the first European campaign using GameBreaks, an interactive CTV format designed to make ad breaks part of the entertainment. Viewers used their TV remotes to answer pizza-themed trivia before seeing a message promoting Domino’s Ultimate Gunpowder Chicken pizza.

Digiday

Jun

15th

2026

04:51

Emerging Tech, B2B Tag

Samsung Ads Opens Smart TV Home Screen Ads to Programmatic Buyers

By Affiverse Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers Article • June 15, 2026 • B2B, Industry News, Video Marketing Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience.

Affiversemedia

Jun

15th

2026

01:00

New Offerings, Emerging Tech, B2B Tag

Samsung Ads to automate CTV buying

Samsung Ads has announced that advertisers will, for the first time, be able to automate the purchase of home screen ad placements on Samsung Smart TVs.

Media in Canada

Jun

12th

2026

04:55

Emerging Tech, B2B Tag

Samsung Ads expands programmatic access to Smart TV home screen inventory

New Delhi: Samsung Ads, the advertising division of Samsung Electronics, has announced that advertisers will be able to buy home screen advertising placements on Samsung Smart TVs through programmatic channels for the first time. The company said the move will make its Smart TV home screen inventory available through integrations with The Trade Desk and Google Display & Video 360 (DV360), supported by Magnite’s SpringServe ad-serving technology.

Best Media Info

Samsung Ads's customers primarily consist of video business systems and media and TV services companies. Examples of Samsung Ads's customers include MediaHub and Dish Network. Samsung Ads has commercial and technical partners like Acxiom, Oracle and LiveRamp. Examples of Samsung Ads's suppliers include Magnite, OneTrust and Snowflake.

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Analysis

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Samsung Ads

Revenue

Founded

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