Samsung Ads, a privately owned advertising services company founded in 2015, is a division of Samsung Electronics' Device eXperience. Headquartered in the US and employing approximately 910 people, it provides targeted advertising and marketing solutions. The company utilizes Samsung's diverse range of devices—smartphones, smart TVs, tablets, and other connected devices—to deliver advertisements to consumers.
Samsung Ads released research showing 75% of viewers cancel or pause streaming subscriptions after a sports season ends, though they often resubscribe at the start of the next season. This research was published on two separate occasions. On an unspecified date, Samsung Ads also launched "GameBreaks," an interactive ad format available to advertisers in the U.S. and Canada on Samsung TV Plus. This interactive ad format allows brands to integrate mini-games into commercial breaks.
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Samsung Ads offers 3 products in the ad tech industry. Samsung Ads's product portfolio comprises of marketer and agency technology, ad measurement and verification and premium video and CTV.
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Samsung Ads's customers primarily consist of pay TV services and video business systems companies. Examples of Samsung Ads's customers include Dish Network and MediaHub. Samsung Ads has commercial and technical partners like LiveRamp, Oracle and Acxiom. Examples of Samsung Ads's suppliers include InfoSum, Magnite and OneTrust.
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