Samsung Ads

http://www.samsungads.com
https://www.linkedin.com/company/samsung-ads/

Samsung Ads, a privately owned company headquartered in the US and operating under its parent company Samsung Device eXperience, was founded in 2015 and employs approximately 910 individuals. The company functions as the advertising and marketing division of Samsung Electronics, a global technology company based in South Korea. It specializes in delivering targeted advertising and marketing solutions across Samsung's various devices and platforms, leveraging the company's extensive ecosystem of devices, including smartphones, smart TVs, tablets, and other connected devices, to provide advertisers with opportunities to reach consumers in a personalized and relevant manner.

Revenue

Founded

2015

Headcount

907

Headquarters

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

News Summary:

On March 31, 2026, Samsung Ads, the advertising division of Samsung Electronics' media arm, unveiled TotalView™, a new solution designed to provide advertisers with a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming content.

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Samsung Ads offers 3 products in the media tech and ad tech and services industries. Samsung Ads's product portfolio comprises of tV and streaming ad tech, marketer and agency technology and ad measurement and verification.

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Apr

8th

2026

03:14

New Offerings, Emerging Tech, B2B Tag

The New Era of TV Advertising Has Arrived — Samsung Ads Is Leading the Way

Three years in, Samsung Ads Canada Innovation Day has never looked quite like this. The 2026 edition, held at The Illuminarium in Toronto, was its largest and most ambitious yet and the energy in the room reflected it.

Marketing News Canada

Apr

2nd

2026

23:30

Emerging Tech, B2B Tag

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social

I’m pretty sure I’ve missed the window on becoming a Crumbl fan. Just walking into one of their locations would probably lay me out for a week, thanks to a pernicious gluten intolerance I developed several years ago.

AdExchanger

Mar

31st

2026

18:30

New Offerings, Big Data/Analytics

Samsung Ads Unveils TotalView™

Samsung Ads Unveils TotalView™ Samsung Ads, the advertising division of Samsung Electronics' media arm, has announced the launch of TotalView™, a new solution designed to provide advertisers with a unified view of ad reach across its Smart TV ecosystem.

4RFV UK

Mar

31st

2026

08:55

New Offerings, Big Data/Analytics

Samsung Ads Launches TotalView for Unified TV Ad Reach Measurement

Vibe Marketing Tech Fest Returns to Manchester for Second Annual Upland Software Launches Second Street’s Text-to-Vote Feature Transcend Introduces Agentic Assist and MCP Server Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView — a new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming.

Martech Vibe

Mar

27th

2026

08:30

New Offerings, Emerging Tech, B2B Tag

Does the open web have a glass ceiling problem? | Google re-vamps DV360 | Samsung Ads on the rise of the Home Screen

Does the open web have a glass ceiling? The 'Big Six' holding companies appear to be quickly losing faith in The Trade Desk (TTD).

Performance Marketing World

Mar

24th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Watching TV no longer just a spectator sport says Samsung Ads’s Jimmy White

And that expectation is now shaping how Samsung Ads is rebuilding television itself. TV becomes a two-way experience At the heart of Samsung Ads’ IAB NewFronts pitch was a simple but powerful idea: TV is no longer a one-way broadcast device – it is becoming an interactive platform.

The Drum

Mar

24th

2026

16:42

Partnerships and Alliances, New Offerings, Emerging Tech

Samsung Launches Shoppable TV Experience with Amazon

NEW YORK—At IAB NewFronts 2026, Samsung Ads, the advanced advertising division of Samsung Electronics, unveiled a full-funnel performance platform powered by AI and shoppable innovation that includes a new commerce integration with Amazon to accelerate impact.

TVTechnology

Mar

24th

2026

10:00

Partnerships and Alliances, New Offerings, Emerging Tech

Powered Shoppable Features, More Interactivity, Original Content at IAB NewFronts

Samsung Announces Amazon-Powered Shoppable Features, More Interactivity, Original Content at IAB NewFronts Stephanie Prange NEW YORK — Samsung Ads, the advertising division of Samsung Electronics, today at the IAB NewFronts is unveiling a platform powered by AI and shoppable features — including a new commerce integration with Amazon.

Media Play News

Mar

5th

2026

09:38

Management Changes, Emerging Tech, B2B Tag

Samsung Ads promotes Nishit Kanchan as General Manager and Head of Revenue India

New Delhi: Samsung Ads has appointed Nishit Kanchan as General Manager and Head of Revenue for India, a role in which he will oversee the company’s revenue strategy, operations, and growth in the country’s Connected TV (CTV) market.

Best Media Info

Mar

5th

2026

06:05

Management Changes, Emerging Tech, B2B Tag

Samsung Ads Promotes Nishit Kanchan to Lead India Operations and Revenue

Samsung Ads has officially promoted Nishit Kanchan to the role of General Manager and Head of Revenue for India, a strategic leadership transition he recently shared on LinkedIn. Kanchan, who previously served as the company’s Head of Sales for the region, is nearing a four-and-a-half-year milestone with the organization.

Adgully

Mar

4th

2026

23:31

Management Changes, Emerging Tech, B2B Tag

Samsung Ads promotes Nishit Kanchan to GM and revenue head

Samsung Ads has elevated Nishit Kanchan to general manager and head of revenue for India, a move he announced in a LinkedIn post. Before the promotion, he was the company’s head of sales for the country and is three months shy of completing four and a half years at Samsung Ads.

Afaqs!

Mar

4th

2026

13:13

Management Changes, B2B Tag

Samsung Ads India elevates Nishit Kanchan to General Manager & Head of Revenue

Samsung Ads India has elevated Nishit Kanchan to General Manager & Head of Revenue. Kanchan shared the update through a LinkedIn post. In his new role, Kanchan will lead revenue strategy and growth initiatives for Samsung Ads in India.

IMPACT

Samsung Ads's customers primarily consist of video business systems and media and TV services companies. Examples of Samsung Ads's customers include MediaHub and Dish Network. Samsung Ads has commercial and technical partners like Oracle, LiveRamp and Acxiom. Examples of Samsung Ads's suppliers include Snowflake, Magnite and OneTrust.

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Samsung Ads

Revenue

Founded

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