Samsung Ads, a privately owned advertising services company founded in 2015, is a division of Samsung Electronics' Device eXperience. Headquartered in the US and employing approximately 910 people, it provides targeted advertising and marketing solutions. The company utilizes Samsung's diverse range of devices—smartphones, smart TVs, tablets, and other connected devices—to deliver advertisements to consumers.
Huella, an Indian adtech company, appointed Prabhvir Sahmey as Strategic Advisor on an unspecified date. Sahmey has 25 years of experience in digital media and adtech and contributed to the development of India's advertising ecosystem. Separately, Marj Hetherton and Adelina Moon, previously with Samsung Ads, joined LG Ad Solutions as sales directors in Australia following the company's market launch last month. Hetherton served as a sales director, and Moon as an account director ANZ Agency & Partnerships at Samsung Ads. Lauren Barnett, Head of UK Sales at Samsung Ads, commented on the role of artificial intelligence in programmatic advertising, stating that while AI is not new, its limitations remain and human intention continues to be crucial. Finally, on August 10, 2024, Samsung Ads' VP, Michael Scott, discussed how interactive formats, including GameBreaks and the upcoming ShoppingBreaks, could increase e-commerce through connected TV, citing a Jonas Brothers livestream as an example.
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Samsung Ads offers 3 products in the ad tech industry. Samsung Ads's product portfolio comprises of tV and streaming ad tech, ad measurement and verification and marketer and agency technology.
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Samsung Ads's customers primarily consist of media and TV services and video business systems companies. Examples of Samsung Ads's customers include Dish Network and MediaHub. Samsung Ads has commercial and technical partners like Oracle, Acxiom and LiveRamp. Examples of Samsung Ads's suppliers include Magnite, OneTrust and InfoSum.
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