News Summary:
On September 10, 2026, Kargo published an article, "Why In-App Deserves a Bigger Role in Brand Advertising," which noted the shift in consumer behavior to apps and referenced EMARKETER's projection that U.S. in-app mobile ad spend will grow 12% in 2026, reaching $235.1 billion in 2027. Previously, on September 1, 2026, Kargo Senior Product Marketing Manager Rhea Rizk Sauma penned "Three Ways to Use Creative As Your New Path to Performance," arguing that creative remains a largely untapped lever for performance, unlike traditional media buying solutions centered on audience targeting and campaign optimization. This built on content Kargo contributed to Advertising Week on August 31, 2026, which discussed "Three Ways to Turn Creative Into a Performance Lever Across a Fragmented Media Landscape," stressing the need for brands to understand creative effectiveness across platforms. Earlier, on August 20, 2026, Kargo expanded its festive advertising playbook for Indian brands, offering its full suite of capabilities to help brands drive impact throughout the consumer journey, from awareness to purchase, during India's peak festive shopping season.
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