Kargo

Kargo

http://www.kargo.com
https://www.linkedin.com/company/kargo/

Kargo, a privately owned company founded in 2003 and headquartered in the US, provides advertising services. Employing approximately 760 people, the company offers omnichannel advertising solutions to various brands.

Revenue

Founded

2003

Headcount

758

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

1

News Summary:

On February 14th, 2025, Adalytics discovered that some ads appeared alongside child sexual abuse material on a hosting service. On March 31st, 2025, the company announced 96% CTV growth in 2024, attributing this to strong performance for brands such as American Eagle, Mondelez, and Post Consumer Brands. The company's advertising solutions delivered measurable brand lift and business outcomes for these clients.

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Kargo offers 2 products in the ad tech industry. Kargo's product portfolio comprises of RTB and programmatic and ad measurement and verification.

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Apr

14th

2025

18:30

Caretta Research_Monitor Company

Consumers Are Spending Smarter: Inflation, Tariffs & The Media Impact

As of March 2025, there has been non-stop conversation around tariffs, including up to 25% on all goods from Canada and Mexico, as well as a 10% tariff on all Chinese imports. Coupled with looming inflation, these discussions have sparked a shift in consumer spending habits that are directly impacting media efficiency.

Mar

31st

2025

18:42

Artificial Intelligence, Caretta Research_Monitor Company

Kargo’s CTV Business Grows 96%, via Context, Commerce, and Creative Innovations

March 31st, 2025 Solutions Drive Measurable Brand Lift and Business Outcomes for Advertiser Clients including Mondelez, Post, and American Eagle Outfitters Kargo, a leader in breakthrough advertising solutions, today announced that the company achieved 96% CTV growth in 2024 by delivering industry-leading performance for major brands including American Eagle, Mondelēz and Post Consumer Brands.

Mar

10th

2025

18:30

Negative News, Caretta Research_Monitor Company

Buying Media on CTV Isn’t Web Buying 2.0, But Something New Entirely

Originally featured on Advertising Week Entrenched habits are hard to break, and a lot of media buyers are in the habit of buying digital media using a site list. There have historically been good reasons to consider site lists on the internet.

Mar

5th

2025

18:30

Maximum Shoppability:Product-Level Video

It’s no secret that consumers are actively on and primed for a continued shopping spree even after the holiday season. Browsing feeds, scrolling through stories—everyone’s continuously looking for the perfect purchase for themselves or their loved ones.

Mar

3rd

2025

18:30

Caretta Research_Monitor Company

Sailing the Seven “Cs” of CTV 2.0

Originally featured on Streaming Media At the dawn of CTV in 2017, traditional linear TV ad spend was seventy times greater than “programmatic TV advertising,” while “CTV” was not even a category to be measured on a forecast.

Feb

19th

2025

18:30

The Worst Place To Show An Ad

February 14th, 2025 As seen on AdExchanger People use the internet to do illegal things and commit crimes. But as an industry, we don’t expect that ads will be served against this type of material. But when Adalytics looked at historical crawling sessions of a URL bot, it discovered that some of the images on a hosting service, with ads right next to them, were of CSAM (Child Sexual Abuse Material).

Feb

17th

2025

18:30

Artificial Intelligence, Caretta Research_Monitor Company

2025 Paid Social Predictions

As 2025 begins, the digital ad landscape is evolving faster than ever. Meta’s ASC is now mainstream, cookies are still here, and advancements in adtech and AI continue to reshape consumer engagement. Here’s a deep dive into key industry trends, with actionable insights based on expert predictions.

Jan

28th

2025

16:32

Management Changes, Business Expansion, Caretta Research_Monitor Company

Kargo Names Ed Preedy as General Manager, Europe

January 28th, 2025 Experienced Industry Leader to Lead Kargo’s European Go-to-Market Efforts and Drive Global Expansion Kargo announced today the addition of Ed Preedy as General Manager, Europe. In this new role, Preedy will oversee Kargo's go-to-market, strategy and operations across the European market, leveraging his extensive industry expertise to drive growth and innovation.

Jan

27th

2025

18:30

ESG, Caretta Research_Monitor Company

2024 Insights in Paid Social: Trends and Forecasts

In the paid social space, 2024 was a year of realigning expectations. Overall performance still met the necessary targets, but data revealed a major shift in purchasing behavior. Across verticals, Kargo Commerce noticed several key trends in 2024 that influenced consumer behavior, and these trends will continue to prove influential throughout 2025.

Jan

26th

2025

18:30

ESG, Caretta Research_Monitor Company

Why Advertisers Trust Kargo in a Fact-Check-Free Era

Fact checkers on social media are going by the wayside in favor of “community notes.” Elon Musk’s X (formerly Twitter) kicked off the concept of “community notes” — a system in which users respond with corrections — and caused advertisers to hesitate running on the platform in favor of other media that had tighter brand safety measures.

Jan

14th

2025

18:30

Caretta Research_Monitor Company

Digital Shopping Perfected

How Kargo’s new Lighthouse Explorer Recreates the Showroom for Retail & Fashion Brands In today's digital-first world, fashion and retail brands are struggling to capture consumers' attention and drive meaningful engagement. With the convenience of expedited shipping and free returns, traditional in-store experiences have lost their edge, leaving brands to compete in an oversaturated online space where standard display ads are just not good enough and are often ignored.

Jan

8th

2025

05:23

ESG, Caretta Research_Monitor Company

Telecom Case Studies

Using a brand’s assets, Kargo’s award-winning design team turns them into beautiful mobile-first creative ads that drive lift in awareness, engagement, visitation, store visits and ROAS. Explore our case study catalog to get inspired! Reach out to see how Kargo can help you crush your digital advertising goals! © Copyright 2024 Kargo. All Rights Reserved.

Kargo has customers like Fetch TV. Kargo has partners like Snap.

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