Kargo

Kargo

http://www.kargo.com
https://www.linkedin.com/company/kargo/

Kargo, a privately owned company founded in 2003 and headquartered in the US, provides advertising services. Employing approximately 760 people, the company offers omnichannel advertising solutions to various brands.

Revenue

Founded

2003

Headcount

758

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

1

News Summary:

On August 21st, 2025, a report noted hesitation among commercial brands to adopt new CTV ad formats. September 3rd, 2025, saw the announcement of a collaboration to offer Kargo's ad formats on Amazon DSP, providing a global programmatic advertising solution. Also on September 10th, 2025, results from a partnership with TVision showed Kargo's CTV ads complement YouTube, improving attention and engagement. That same day, a case study was released detailing a multi-platform digital campaign with DISQO and Apollo Partners for Nature's Bakery.

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Kargo offers 2 products in the ad tech industry. Kargo's product portfolio comprises of ad measurement and verification and RTB and programmatic.

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Dec

1st

2025

18:30

Make Every Dollar Count: How Meta’s Value Tools Help Finish Q4 Strong

The final month of Q4 is when good campaigns need to become great ones, and this year advertisers have more tools than ever to focus on what delivers true business value. Meta’s Value Optimization and Value Rules work together to help marketers reach high-value customers during the most competitive season of the year, and Kargo now offers a streamlined way to activate these capabilities directly within our platform.

Nov

18th

2025

18:30

Emerging Tech, B2B Tag

Curation Fills In Gaps Left by Deal IDs on CTV

Originally featured in Cynopsis Deal IDs have been around for over a decade, which means they have been available for nearly the entirety of programmatic CTV media buying. But Deal IDs haven’t been able to deliver exactly what advertisers have been looking for, or curation wouldn’t have taken off the way it has.

Nov

17th

2025

18:30

Emerging Tech, B2B Tag

Three Things Brands Need for CTV to Flourish in 2026

Originally featured on Streaming Media N o w t hat audiences have shifted to streaming in earnest, brands are ready to break down the old walls between linear and digital to make the most of streaming.

Nov

9th

2025

18:30

Cyber Season isn’t a sprint, it’s a marathon

Over the course of the last 10-ish years, we’ve watched the “holiday shopping” sprint, which included a Black Friday to Cyber Monday dash and last-day-to-ship panic purchasing evolve tremendously. As a result of companies attempting to get ahead of these moments with earlier promotions and steeper discounts, the customers have wisened up and are jogging through the season.

Nov

5th

2025

18:30

Beyond Burnout: Reviving Creative in Paid Social

As Featured on ANA Social feeds move fast. People swipe, skim and scroll through endless content in seconds. For brands, that means the margin of error is razor-thin: If an ad looks like every other ad, it doesn’t just get ignored, it disappears.

Oct

28th

2025

18:30

Solving Social Creative Fatigue with Innovation That Actually Works

Marketers share the same frustrations—it’s hard to keep ads fresh while staying true to brand identity. Fonts, colors, and logos are non-negotiable. At the same time, brands are under pressure to communicate detailed offers. Pricing, bundles, promotions, and shipping guarantees all need to be highlighted, but standard formats were never designed for this level of detail.

Oct

26th

2025

18:30

Cohort Intelligence: From Taxonomy to Telepathy

Welcome to the next generation of contextual targeting. Cohort Intelligence is Kargo’s AI-powered engine that redefines what’s possible. Where legacy tools bucket content by surface-level metadata, Cohort Intelligence reads between the lines, capturing nuance, intent, and true audience opportunity.

Oct

12th

2025

18:30

CT_Monitor Company

AI-Fueled Creative Resets Media Buying Expectations

October 10th, 2025 As seen on Streaming Media For as long as we’ve had digital advertising, research has existed to prove that great creative is the most important input to driving campaign performance . But brands were limited in their ad format and measurement options, which is one reason why audience targeting became so important.

Oct

2nd

2025

18:30

CT_Monitor Company

Kargo: Powering the Future of Pharma & Health Sciences Marketing

The healthcare industry is evolving at a pace we’ve never seen before, and so is the way brands connect with patients, caregivers and providers. Today’s audiences demand more than information. They expect empathy, authenticity and evidence that campaigns can truly drive outcomes.

Sep

29th

2025

18:30

Partnerships and Alliances, CT_Monitor Company

Brand Storytelling With CTV: A Q&A With Kargo and DISQO

September 10th, 2025 As seen on Streaming Media Adtech platform Kargo released a case study on its partnership with analytics provider DISQO for a multi-platform digital campaign for snack brand Nature’s Bakery along with agency of record, Apollo Partners .

Sep

25th

2025

18:30

Artificial Intelligence, CT_Monitor Company

Hot Takes on Fierce Pharma Week

As Seen in Solli Jamie-Lynn Sigler’s opening keynote set the tone for everything that followed at Fierce Pharma Week 2025. Her message about authenticity over secrecy—how going public with her MS diagnosis “completely changed everything for the better”—wasn’t just inspirational rhetoric.

Sep

23rd

2025

13:50

Partnerships and Alliances, New Offerings

Kargo Launches CTV Pause Ads With Future Today Partnership

September 23, 2025 Kargo, the leading creative optimization platform, today unveiled its reimagined approach to Pause Ads on connected TV (CTV), bringing elevated design and data-backed performance to a format that insofar has been underutilized. The new offering provides brands with a non-intrusive, high-impact way to capture consumer attention during natural breaks in viewing.

Kargo has customers like Fetch TV. Kargo has partners like Snap.

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Analyst insight reports

Build or buy in video streaming

The rise of super-apps

AI in media and broadcast

Keeping up appearances

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