Kargo, founded in 2003 and headquartered in the United States, is a privately held company that provides omnichannel advertising solutions to brands. The company offers real-time bidding (RTB) and programmatic advertising services, enabling businesses to reach their target audience across various channels and devices. Kargo has a team of over 760 employees and has established itself as a leading player in the advertising technology industry.
Kargo, an advertising technology company, announced the appointment of John Kennedy to its Advisory Board on September 12th, 2024, to support its expansion in Europe and the Asia-Pacific region. The company was also recognized in Digiday Technology Awards for its use of AI tools to enhance personalized experiences. However, concerns about regulation and brand safety in AI usage remain, as highlighted in MarketingDive. Kargo also acknowledges the importance of integrated marketing campaigns that engage consumers across multiple screens, as discussed in Cynopsis. Additionally, Sierra Nevada, a large independent craft brewery in the US, has been rebranding its marketing to emphasize its family-owned-and-operated nature, as reported in AdExchanger.
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