MGID

https://mgid.com
https://www.linkedin.com/company/mgid-inc-/

MGID, a privately owned company headquartered in the US, was founded in 2008 and employs approximately 700 individuals. Providing advertising services, the company functions as an ad technology provider focusing on native performance advertising solutions. It maintains 12 offices worldwide and serves customers across more than 200 countries.

Revenue

Founded

2008

Headcount

700

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

News Summary:

Pankaj Sharma, Chief Executive Officer and Director of MGID India, authored an exclusive article for MediaBrief on July 6, 2026. In the piece, Sharma detailed how AI-driven search, evolving audience behaviors, and shifting advertiser expectations are reshaping the digital publishing landscape, emphasizing the need for publishers to prioritize audience engagement, loyalty, diversified revenue streams, and direct reader relationships for sustainable growth. This follows MGID's announcement on June 30, 2026, that it will participate in the Brand 100 Brasil industry event. Set for August 17-20, 2026, in Florianópolis, Brazil, the event aims to connect advertisers, agencies, and media companies to build strategic partnerships and drive new business.

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MGID offers products in the ad tech and services industry. MGID's product portfolio comprises of RTB and programmatic.

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Jul

16th

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag, New Offerings

Meet MIA: The AI Assistant Behind Smarter Campaign Decisions

Picture this: a campaign suddenly stops spending, a creative gets rejected, performance drops without an obvious reason. Every MGID advertiser has been there, and that's why we're introducing MIA (MGID Intelligent Assistant), an AI assistant built into the MGID platform.

Mgid

Jul

12th

2026

01:00

Emerging Tech, Marketing and Promotional Activities

Outstream Video Ads Explained: How They Work and When to Use Them

Learn how outstream video ads work, where they appear and how they expand video advertising beyond traditional video inventory. Video advertising has traditionally depended on video content. If a website didn't have a video player, running video campaigns was almost impossible, and with the rapid scale of video ad spending, this reliance on video environments is a significant constraint.

Mgid

Jul

10th

2026

01:00

Emerging Tech, Artificial Intelligence, B2B Tag, Digital Transformation Initiatives, Marketing and Promotional Activities

AI Influencer Marketing: Trends, Tools and Brand Opportunities in 2026

Virtual avatars aren't just a quirky PR stunt anymore. Look at any major enterprise marketing budget today, and you'll spot dedicated line items for synthetic creators. It’s not about chasing shiny new tech. It comes down to control.

Mgid

Jul

9th

2026

01:00

B2B Tag, New Offerings

Meet Exit Story: Turn Leaving Visitors Into Revenue

Most visitors don't click into another article; instead, they close the tab and move on. Publishers spend a lot of time and money getting people to the site, but that final moment before someone leaves usually goes to waste.

Mgid

Jul

8th

2026

01:00

B2B Tag, Marketing and Promotional Activities

5 Native Advertising Mistakes That Drain Your Budget in Summer

Every July, the media buying chats blow up at an alarming rate. Traffic costs too much. Conversion rates dropped off a cliff. CTR looks dead. And the first instinct in the chat? Blame the network algorithms or pause altogether.

Mgid

Jul

6th

2026

04:34

Why traffic alone no longer guarantees growth

In an exclusive piece for MediaBrief, Pankaj Sharma, Chief Executive Officer and Director, MGID India, writes about how AI-driven search, evolving audience behaviours, and shifting advertiser expectations are reshaping the digital publishing landscape. Sharma also explains why publishers must move beyond a traffic-first approach, prioritise audience engagement and loyalty, diversify revenue streams, and build direct relationships with readers to achieve sustainable growth in 2026 and beyond.

MediaBrief

Jul

6th

2026

01:00

Emerging Tech

What is a Bridge Page in Affiliate Marketing? Definition, Types & Examples

The goal of any marketing funnel is to move prospects from the traffic source to the sales page and ultimately to checkout. A crucial step in this process is the bridge page — a prelander page used in affiliate marketing to qualify leads and "warm them up" to an offer before they see the final pitch.

Mgid

Jul

1st

2026

01:00

Emerging Tech, B2B Tag

Instream vs Outstream Ads: What’s the Difference and Which One Should You Use?

Instream and outstream ads may use the same video creative, but they deliver very different results. This guide explains the differences, strengths and best use cases of each format. In the last several years, video advertising budgets have grown at unprecedented rates.

Mgid

Jun

30th

2026

19:35

Events

Brand 100 Brasil

Start date: August 17 2026 at 1:00 pm UTC-3 • End date: August 20 2026 at 6:00 pm UTC-3 Venue: Costão do Santinho, Florianópolis • Meet us: Brand 100 Brasil Industry Event Brand100 is the business event where leading advertisers, agencies, and media companies connect to build strategic partnerships and drive new business.

Mgid

Jun

30th

2026

01:00

Introducing Metric Presets: A Faster Way to Analyze Campaign Performance

Every advertiser looks at campaign performance differently, and depending on what you're working on, the metrics that matter can change significantly. Until now, each page in MGID Ads kept a single column setup. If you needed to switch from monitoring CPA and conversions to reviewing traffic quality or reach, you had to manually reconfigure your metrics and then reconfigure them again when you wanted to switch back.

Mgid

Jun

23rd

2026

01:00

Emerging Tech, Artificial Intelligence, B2B Tag

AI Influencers vs Human Creators: What Brands Should Know

The marketing ecosystem has fundamentally fractured over the last few years. On one side, human talent continues to dictate cultural trends. On the other, synthetic media has quietly matured from a novelty PR stunt into a robust, scalable performance channel.

Mgid

Jun

19th

2026

01:00

Emerging Tech

Publishers Are Losing More Than Traffic: The New Value Challenge of the AI Era

While AI still depends on publisher content, publishers are increasingly losing the ability to measure and monetize the value their content creates. In the past year, traffic loss has dominated the conversation around AI and publishing.

Mgid

MGID's customers primarily consist of software Development and food and Beverage Services companies. Examples of MGID's customers include Italiaonline, Opera and The Coca-Cola Company.

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Analysis

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MGID

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

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