MGID, a privately owned advertising technology company founded in 2008, provides native performance advertising services. Headquartered in the U.S., it employs approximately 700 people across 12 global offices and serves clients in over 200 countries.
MGID discussed the importance of measuring affiliate marketing performance to improve it. They highlighted the significance of understanding campaign data to identify successful strategies, budget leaks, and areas needing further investment. A separate announcement noted that Affiliate World, an event considered a must-attend industry event, offers networking opportunities and educational content. MGID also emphasized its industry experience and insights to help advertisers achieve their goals. The company further addressed the challenge of converting website traffic into affiliate sales, focusing on the "click-to-sale" gap. Finally, MGID detailed common postback failure issues, such as missing or incorrect click IDs, and provided solutions.
MGID's customers primarily consist of software Development and food and Beverage Services companies. Examples of MGID's customers include Opera, The Coca-Cola Company and Italiaonline.
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