Italiaonline, a privately owned company founded in 2013 and headquartered in Italy, employs approximately 2750 people. While its Wikipedia entry describes it as a digital services company, the provided data indicates its main product is software development, and it offers a portfolio of digital advertising services.
On February 11, 2025, Italiaonline entered into an exclusive partnership with Fanplayr to provide data-driven e-commerce optimization and personalization solutions across Italy. In 2024, PagineGialle, PagineBianche, and TuttoCittà recorded 2024 million sessions and 50 million leads, totaling over 238 million sessions and 18 million qualified contacts. TuttoCittà showed the largest increase in sessions, up 73% compared to 2023. A new communication campaign, “Passion and Innovation,” created with AI, launched on November 25, 2024. Italiaonline's annual research highlighted increased investment in social media by SMEs, though many did not see adequate returns; the company offers personalized social content strategies in collaboration with clients.
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