Baidu, a privately owned company headquartered in China, was founded in 2000 and employs approximately 26,120 individuals. The company reported $18.5B in revenue as of 2024. Functioning as the largest internet search engine in China, Baidu specializes in main products including search, social, and retail media. Its other major growth initiatives encompass artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving.

2024 Revenue

Founded

2000

Headcount

26,119

Headquarters

China

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

News Summary:

On April 4, 2026, a system malfunction froze more than 100 of Baidu’s Apollo Go robotaxis in Wuhan, trapping passengers in live traffic on elevated highways and busy arterials. This mass outage, first reported on April 3, left some riders stranded for up to 90 minutes and brought parts of Wuhan’s road network to a standstill. The incident intensified scrutiny of the rapid rollout of robotaxi services in major urban centers and raised new questions about how cities manage large autonomous fleets.

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Baidu offers 2 products in the connectivity and cloud and media and telecoms services industries. Baidu's product portfolio comprises of search, social, and retail media and enterprise cloud.
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Baidu's revenues were over $1B in 2024. Caretta Research has split Baidu's revenue into 2 different product categories, the largest of which is search and display. For full access to Baidu's revenue breakdown subscribe to Caretta Portal.
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