Coupang, publicly owned and headquartered in South Korea, was founded in 2010 and operates with approximately 5,070 employees. The company reported $34.5 billion in revenue as of 2025, with its main product focus being software development. Functioning as an e-commerce company, Coupang operates across multiple segments, including online retail, food delivery via Coupang Eats, and video streaming through Coupang Play, with a particular emphasis on its Rocket Delivery service, which provides same-day or next-day delivery options. The company's operations are primarily concentrated in South Korea and Taiwan, supported by additional offices in other countries.
On March 15, 2026, Coupang's total monthly credit and debit card payment estimates decreased by 10.1%, or 45.5 billion won, falling from 4.4735 trillion won in November last year to 4.22 trillion won last month, according to IGAWorks Mobile Index data. Also on March 15, Coupang initiated efforts to support local farms by purchasing 3,000 tons of strawberries from nationwide farms. This initiative aims to revitalize local economies by assisting farmers impacted by natural disasters and disrupted sales channels. This follows news on March 14 where a scientific study highlighted the strenuous nature of night-shift work, referencing the 2025 death of Coupang dawn delivery worker Oh Seung-yong, who worked six days a week delivering approximately 300 packages daily from 6:30 PM to 7 AM. Earlier, on March 13, Coupang CEO Harold Rogers visited a logistics site near Seongnam in Gyeonggi Province, joining early-morning deliveries alongside workers.
Coupang offers 6 products in the media and telecoms services industry. Coupang's product portfolio comprises of media and TV services.
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Coupang's revenues were $34.5B in 2025. Caretta Research has split Coupang's revenue into 3 different product categories, the largest of which is online retail and ecommerce, which represents 98% of Coupang's revenue.
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Coupang currently holds 31 broadcasting rights for sports competitions including motorsports, basketball, soccer | association football, tennis, combat sports, padel and pickleball, american football and golf.
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