Founded in 1960 and currently headquartered in the US, IMG is a privately held company owned by Endeavor. Employing approximately 5,180 people, it operates in over 30 countries and generated less than $1 billion in revenue in 2023. IMG's core business involves sports, events, media, and fashion. Its activities encompass athlete and fashion icon representation, live event production and management, sports media production and distribution, sports training, league development, and marketing and licensing services for various brands and organizations. Notable subsidiaries include IMG Studios, Sport 24, Ultimate Fighting Championship (UFC), Leap Gaming, and Euroleague Basketball. While its portfolio is broad, a significant portion of its operations centers on motorsports and cycling.

2023 Revenue

Founded

1960

Headcount

5,179

Headquarters

US

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

Deployments

54

News Summary:

IMG secured a multi-year partnership with WSL Football, acting as the exclusive international media rights representative for the Barclays Women’s Super League (BWSL) and BWSL2 tournaments. The agency aims to increase international growth by developing broadcaster relationships in existing markets and expanding into new territories. Separately, IMG Media President Adam Kelly predicted Netflix's imminent entry into bidding for Premier League broadcasting rights. Finally, Analise Gattellaro, formerly of IMG Fashion Events & Properties, joined Yaffa Media as the new business development manager for Ragtrader. This news is unrelated to IMG's media rights deals.

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IMG offers 9 products in the media and telecoms services, sports and media tech industries. IMG's product portfolio comprises of content rights, motorsports and cycling and connectivity and distribution services.
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IMG's revenues were less than $1B in 2023. Caretta Research has split IMG's revenue into 3 different product categories, the largest of which is cycling. For full access to IMG's revenue breakdown subscribe to Caretta Portal.
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IMG's customers primarily consist of broadcast television and radio, media and TV services and telecoms services companies. Examples of IMG's customers include Disney Sports / ESPN, SingTel and YouTube. Examples of IMG's suppliers include Pixellot, The Football Association (FA) and Gravity Media.

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Example Partners

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IMG sells broadcasting rights of its 2 cycling competitions globally. IMG currently holds 10 broadcasting rights for sports competitions including winter sports, soccer | association football and esports.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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