IMG

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IMG, a privately owned company headquartered in the US, was founded in 1960 and employs approximately 5,180 individuals. The company reported $659.3M in revenue as of 2024 and functions as a tier 1 media tech buyer. It operates under its parent company, TKO Group, and its portfolio includes subsidiaries such as Euroleague Basketball, IMG Studios, Leap Gaming, Sport 24, and Ultimate Fighting Championship (UFC). The company specializes in content rights, operating across sports, events, media, and fashion sectors in over 30 countries. IMG represents and manages prominent sports figures and fashion icons, stages live events and branded entertainment experiences annually, and is a significant independent producer and distributor of sports media. It also provides sports training, league development, and marketing, media, and licensing services for brands, sports organizations, and collegiate institutions.

2024 Revenue

Founded

1960

Headcount

5,179

Headquarters

Primary Segment

Content rights

Ownership

Privately Owned

Deployments

News Summary:

UFC, part of TKO Group Holdings, and Migu extended their multi-year partnership on March 9, 2026, ensuring Migu remains the exclusive home of UFC in Greater China through 2031. Previously, on January 27, 2026, Story10, a global sports video production and distribution agency, renewed its partnership with the GENERALI Hexagon Cup for a third consecutive year, supporting the padel competition's continued growth and global visibility. Earlier, on December 16, 2025, the National Women’s Soccer League (NWSL) appointed IMG to exclusively manage and license the worldwide video archive rights for its leagues and competitions, including all matches from 2017.

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IMG offers 9 products in the media tech, sports and media and telecoms services industries. IMG's product portfolio comprises of content rights, motorsports and cycling and connectivity and distribution services.

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IMG's revenues were less than $1B in 2024. Caretta Research has split IMG's revenue into 3 different product categories, the largest of which is sports sublicensing. For full access to IMG's revenue breakdown subscribe to Caretta Portal.

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Mar

9th

2026

11:08

Events, Emerging Tech, B2B Tag

UFC® and Migu Extend Landmark Partnership in China

UFC®, the world’s premier Mixed Martial Arts (MMA) organization and part of TKO Group Holdings (NYSE: TKO), together with Migu, today announced a multi-year extension of its landmark partnership ensuring that Migu will be the home of UFC in Greater China through 2031.

IMG Worldwide

Jan

27th

2026

08:33

Partnerships and Alliances, B2B Tag

Story10 Extends Global Partnership with Hexagon Cup for Third Consecutive Year, Following Impressive Growth

Story10, the global sports video production and distribution agency, has announced the renewal of its partnership with the GENERALI Hexagon Cup for a third consecutive year, supporting the continued growth and global visibility of one of padel’s most innovative team competitions.

IMG Worldwide

Dec

19th

2025

09:01

Partnerships and Alliances, B2B Tag

ESPN and The Heisman Trophy Trust Extend Exclusive Media Rights Agreement

ESPN has reached a new multi-year agreement with The Heisman Trophy Trust to remain the exclusive home of the Heisman Trophy Ceremony. ESPN televised the 91st annual Heisman Trophy Ceremony Presented by Nissan on Saturday, Dec.

IMG Worldwide

Dec

17th

2025

09:35

B2B Tag

CAF announces record European broadcast partnerships for TotalEnergies CAF Africa Cup of Nations Morocco 2025

The Confédération Africaine de Football (“CAF”) has announced a record 20 media rights partnerships across over 30 European territories for the upcoming TotalEnergies CAF Africa Cup of Nations (“AFCON”) Morocco 2025, ensuring unprecedented visibility and accessibility and bringing the TotalEnergies CAF AFCON Morocco 2025 to millions of football fans across Europe.

IMG Worldwide

Dec

16th

2025

04:35

Partnerships and Alliances, B2B Tag

IMG to manage global archive rights for the NWSL

The National Women’s Soccer League (NWSL) has agreed a deal with IMG to exclusively manage and license the worldwide video archive rights for its leagues and competitions. The agreement will see IMG manage all the NWSL’s archive footage and programming, including all matches from 2017 across the professional league, playoffs, NWSL Championship and NWSL Challenge Cup.

IMG Worldwide

Nov

27th

2025

18:30

Sports Rights Updates, B2B Tag

IMG and Royal Dutch Football Association Agree Long Term Media Rights Partnership for Women’s Football and Cup Competitions

The Royal Dutch Football Association (KNVB) has announced a long-term agreement with global sports marketing agency, IMG, to distribute the international media rights across its women’s football league and men’s domestic cup competitions, through to 2030.

IMG Worldwide

Sep

24th

2025

07:05

Management Changes, CT_Monitor Company

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF) Appointment of Halfspace Co-Founder as Company CEO

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI, data and marketing services group, is pleased to announce the appointment today of Rory Maxwell as Chief Executive Officer. Rory was appointed as an executive director of the Company on 3 July 2025, following Pri0r1ty’s acquisition of Halfspace Limited (“Halfspace”), a London-based sports data and marketing business which he co-founded.

Share Talk

Sep

23rd

2025

18:30

Partnerships and Alliances, CT_Monitor Company

The Department of Culture and Tourism – Abu Dhabi and Etihad Airways Become Main Partners of Euroleague Basketball, Marking a Pivotal Sponsorship Milestone

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Etihad Airways have officially become main sponsors of Euroleague Basketball for the next four years, an integrated collaboration that sets a new precedent in European sports.

IMG Worldwide

Sep

18th

2025

18:30

Procurement and Sales, CT_Monitor Company

Top IMG exec predicts Netflix could bid for Premier League media rights in the future

IMG Media President Adam Kelly said that it is “really only a matter of time” before Netflix joins the race for “one of the most coveted sports packages around” -- the Premier League, according to Alex Ritman of VARIETY.

Sports Business Journal

Sep

4th

2025

18:30

Procurement and Sales, Sports Rights Updates, CT_Monitor Company

WSL Football appoints IMG to supercharge international media rights growth

WSL Football has appointed global sports marketing agency IMG as its exclusive international media rights representative for its Barclays Women’s Super League (BWSL) and BWSL2 tournaments in a new multi-year partnership. As global interest in BWSL and BWSL2 continues to soar, IMG is working with WSL Football to drive further international growth by strengthening broadcaster relationships in existing markets and expanding into new territories.

IMG Worldwide

Sep

2nd

2025

22:26

Events, CT_Monitor Company

The Future of Tech Roles with IMG Media | RTS Futures Careers Fair 2024

The RTS Mini MBA is always open for enrolment for you to start learning at your own pace

Royal Television Society

Sep

1st

2025

18:30

CT_Monitor Company

Introducing Analise: IMG alum to run Ragtrader partnerships

Yaffa Media has signed on Analise Gattellaro as the new business development manager of Ragtrader. As BDM, Gattellaro will manage partnerships and sponsored opportunities for the Australian fashion trade masthead. She comes from a background in fashion and wellness across the events and media landscape, most notably as the strategic partnerships manager at IMG Fashion Events & Properties, the former managing firm of Australian Fashion Week.

Ragtrader

IMG's customers primarily consist of media and TV services, broadcast television and radio and telecoms companies. Examples of IMG's customers include SingTel, YouTube and Disney Sports / ESPN. Examples of IMG's suppliers include Gravity Media, German Football Association (DFB) and The Football Association (FA).

Example Customers

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IMG sells broadcasting rights of its 2 cycling competitions to 24 companies globally, covering 8 countries. IMG's rights holders include DirecTV. IMG currently holds 79 broadcasting rights for sports competitions including motorsports, basketball, soccer | association football, esports, cyclo-cross, rugby league, table tennis, australian rules football, winter sports, tennis, combat sports, snooker, golf, skateboarding, ice hockey, cricket, cycling, triathlon, sailing, marathon and american football.

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IMG

2024 Revenue

Founded

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Headquarters

Primary Segment

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Example Sports Rights Suppliers

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