IMG, a privately owned company founded in 1960 and headquartered in the US, is a global operator in sports, events, media, and fashion. Employing approximately 4,000 people, IMG's activities span over 30 countries. Its core business includes representing athletes and fashion personalities, producing and distributing sports media, staging live events, and providing services such as sports training and league development. IMG is a subsidiary of Endeavor and has several subsidiaries of its own, including Leap Gaming, IMG Studios, Sport 24, Endeavor Streaming, Ultimate Fighting Championship (UFC), IMG Arena, and Euroleague Basketball. In 2023, the company's revenue was less than $1 billion. While its main products are described as motorsports and cycling, its operations encompass a broader range of sports and entertainment sectors.
On February 28, 2025, TKO Group Holdings Inc. completed its acquisition of IMG On Location and Professional Bull Riders from Endeavor Group Holdings Inc. IMG provides media partnerships and hospitality opportunities for sports events globally. The company uses various tools to deliver sports coverage, including pitch-side live broadcasts and on-field wearable technology. The Daytona 500, held on February 16, reached over 650 million households in 190 countries and territories. The Championships, Wimbledon, a Grand Slam event, continues to attract top tennis players.
IMG offers 8 products in the sports industry. IMG's product portfolio comprises of motorsports and cycling and soccer.
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IMG's revenues were less than $1B in 2023. Caretta Research has split IMG's revenue into 2 different product categories, the largest of which is cycling. For full access to IMG's revenue breakdown subscribe to Caretta Portal.
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IMG sells broadcasting rights of its 7 soccer | association football, winter sports and cycling competitions to 58 companies globally, covering 18 countries. IMG's rights holders include Proximus Group, DirecTV and YouTube. IMG currently holds 7 broadcasting rights for sports competitions including winter sports and soccer | association football.
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