IMG

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Founded in 1960 and currently headquartered in the US, IMG is a privately held company owned by Endeavor. Employing approximately 5,180 people, it operates in over 30 countries and generated less than $1 billion in revenue in 2023. IMG's core business involves sports, events, media, and fashion. Its activities encompass athlete and fashion icon representation, live event production and management, sports media production and distribution, sports training, league development, and marketing and licensing services for various brands and organizations. Notable subsidiaries include IMG Studios, Sport 24, Ultimate Fighting Championship (UFC), Leap Gaming, and Euroleague Basketball. While its portfolio is broad, a significant portion of its operations centers on motorsports and cycling.

2024 Revenue

Founded

1960

Headcount

5,179

Headquarters

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

Deployments

News Summary:

IMG secured a multi-year partnership with WSL Football, acting as the exclusive international media rights representative for the Barclays Women’s Super League (BWSL) and BWSL2 tournaments. The agency aims to increase international growth by developing broadcaster relationships in existing markets and expanding into new territories. Separately, IMG Media President Adam Kelly predicted Netflix's imminent entry into bidding for Premier League broadcasting rights. Finally, Analise Gattellaro, formerly of IMG Fashion Events & Properties, joined Yaffa Media as the new business development manager for Ragtrader. This news is unrelated to IMG's media rights deals.

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IMG offers 9 products in the media and telecoms services, media tech and sports industries. IMG's product portfolio comprises of connectivity and distribution services, motorsports and cycling and content rights.

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IMG's revenues were less than $1B in 2024. Caretta Research has split IMG's revenue into 3 different product categories, the largest of which is cycling. For full access to IMG's revenue breakdown subscribe to Caretta Portal.

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Dec

19th

2025

09:01

Partnerships and Alliances, B2B Tag

ESPN and The Heisman Trophy Trust Extend Exclusive Media Rights Agreement

ESPN has reached a new multi-year agreement with The Heisman Trophy Trust to remain the exclusive home of the Heisman Trophy Ceremony. ESPN televised the 91st annual Heisman Trophy Ceremony Presented by Nissan on Saturday, Dec.

IMG Worldwide

Dec

17th

2025

09:35

B2B Tag

CAF announces record European broadcast partnerships for TotalEnergies CAF Africa Cup of Nations Morocco 2025

The Confédération Africaine de Football (“CAF”) has announced a record 20 media rights partnerships across over 30 European territories for the upcoming TotalEnergies CAF Africa Cup of Nations (“AFCON”) Morocco 2025, ensuring unprecedented visibility and accessibility and bringing the TotalEnergies CAF AFCON Morocco 2025 to millions of football fans across Europe.

IMG Worldwide

Dec

16th

2025

04:35

Partnerships and Alliances, B2B Tag

IMG to manage global archive rights for the NWSL

The National Women’s Soccer League (NWSL) has agreed a deal with IMG to exclusively manage and license the worldwide video archive rights for its leagues and competitions. The agreement will see IMG manage all the NWSL’s archive footage and programming, including all matches from 2017 across the professional league, playoffs, NWSL Championship and NWSL Challenge Cup.

IMG Worldwide

Nov

27th

2025

18:30

Sports Rights Updates, B2B Tag

IMG and Royal Dutch Football Association Agree Long Term Media Rights Partnership for Women’s Football and Cup Competitions

The Royal Dutch Football Association (KNVB) has announced a long-term agreement with global sports marketing agency, IMG, to distribute the international media rights across its women’s football league and men’s domestic cup competitions, through to 2030.

IMG Worldwide

Sep

24th

2025

07:05

Management Changes, CT_Monitor Company

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF) Appointment of Halfspace Co-Founder as Company CEO

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI, data and marketing services group, is pleased to announce the appointment today of Rory Maxwell as Chief Executive Officer. Rory was appointed as an executive director of the Company on 3 July 2025, following Pri0r1ty’s acquisition of Halfspace Limited (“Halfspace”), a London-based sports data and marketing business which he co-founded.

Share Talk

Sep

23rd

2025

18:30

Partnerships and Alliances, CT_Monitor Company

The Department of Culture and Tourism – Abu Dhabi and Etihad Airways Become Main Partners of Euroleague Basketball, Marking a Pivotal Sponsorship Milestone

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Etihad Airways have officially become main sponsors of Euroleague Basketball for the next four years, an integrated collaboration that sets a new precedent in European sports.

IMG Worldwide

Sep

18th

2025

18:30

Procurement and Sales, CT_Monitor Company

Top IMG exec predicts Netflix could bid for Premier League media rights in the future

IMG Media President Adam Kelly said that it is “really only a matter of time” before Netflix joins the race for “one of the most coveted sports packages around” -- the Premier League, according to Alex Ritman of VARIETY.

Sports Business Journal

Sep

4th

2025

18:30

Procurement and Sales, Sports Rights Updates, CT_Monitor Company

WSL Football appoints IMG to supercharge international media rights growth

WSL Football has appointed global sports marketing agency IMG as its exclusive international media rights representative for its Barclays Women’s Super League (BWSL) and BWSL2 tournaments in a new multi-year partnership. As global interest in BWSL and BWSL2 continues to soar, IMG is working with WSL Football to drive further international growth by strengthening broadcaster relationships in existing markets and expanding into new territories.

IMG Worldwide

Sep

2nd

2025

22:26

Events, CT_Monitor Company

The Future of Tech Roles with IMG Media | RTS Futures Careers Fair 2024

The RTS Mini MBA is always open for enrolment for you to start learning at your own pace

Royal Television Society

Sep

1st

2025

18:30

CT_Monitor Company

Introducing Analise: IMG alum to run Ragtrader partnerships

Yaffa Media has signed on Analise Gattellaro as the new business development manager of Ragtrader. As BDM, Gattellaro will manage partnerships and sponsored opportunities for the Australian fashion trade masthead. She comes from a background in fashion and wellness across the events and media landscape, most notably as the strategic partnerships manager at IMG Fashion Events & Properties, the former managing firm of Australian Fashion Week.

Ragtrader

Jun

24th

2025

18:30

Partnerships and Alliances, Tennis, Sports Rights Updates,

Six year deal between WTA Ventures and Tennis Channel brings increased investment and exposure for women’s tennis

WTA Ventures and Tennis Channel have agreed to a new six-year media rights deal ensuring that Tennis Channel platforms will continue to be the exclusive home of WTA tennis in the United States through 2032. TennisChannel.com .

IMG Worldwide

Jun

23rd

2025

18:30

Partnerships and Alliances, Volleyball,

Volleyball World teams up with Mailman to supercharge growth in China

Volleyball World has partnered with leading Asia-based sports digital agency Mailman, an IMG company, to accelerate its social media growth in China. The collaboration will leverage Mailman’s deep digital expertise and local market knowledge to connect with the country’s rapidly expanding volleyball fanbase.

IMG Worldwide

IMG's customers primarily consist of telecoms services, media and TV services and broadcast television and radio companies. Examples of IMG's customers include Disney Sports / ESPN, SingTel and YouTube. Examples of IMG's suppliers include The Football Association (FA), German Football Association (DFB) and Gravity Media.

Example Customers

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Example Suppliers

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Example Partners

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IMG sells broadcasting rights of its 2 cycling competitions globally. IMG currently holds 79 broadcasting rights for sports competitions including ice hockey, skateboarding, table tennis, rugby league, golf, tennis, combat sports, american football, soccer | association football, snooker, australian rules football, triathlon, cricket, motorsports, marathon, basketball, cycling, esports, cyclo-cross, sailing and winter sports.

Analysis

Data

Analysis

Data

IMG

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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Example Customers

Example Suppliers

Example Partners

Example Sports Rights Customers

Example Sports Rights Suppliers

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