IMG is a privately owned company, headquartered in the US. The company, which is a subsidiary of TKO Group and has subsidiaries including Euroleague Basketball, IMG Studios, Leap Gaming, Sport 24, and Ultimate Fighting Championship (UFC), was founded in 1960 and employs approximately 5180 people. It reported $659.3M in revenue as of 2024, functioning as a tier 1 media tech buyer. Specializing in content rights, IMG operates in over 30 countries within the sports, events, media, and fashion sectors. The company represents and manages sports figures and fashion icons, stages live events and branded entertainment experiences annually, and functions as an independent producer and distributor of sports media. Additionally, IMG specializes in sports training, league development, and provides marketing, media, and licensing services for brands, sports organizations, and collegiate institutions.

2024 Revenue

Founded

1960

Headcount

5,434

Headquarters

United States

Primary Segment

Content rights

Ownership

Privately Owned

Deployments

54

News Summary:

On September 9, 2026, IMG facilitated the broadcast of the 154th Open from a remote hub at Stockley Park. This operation utilized dual diverse fibre from Royal Birkdale, a combination of HEVC and JPEG 2000 encoding, a centralized audio system managing over 500 discrete paths, and a fully equipped production gallery held in reserve. Earlier, on August 24, the London-based agency collaborated with Broadcast Bionics to deploy a comprehensive Dante/AES67 centralized live commentary system across 72 stadiums for English Football.

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IMG offers 9 products in the media and telecoms services, sports and media tech industries. IMG's product portfolio comprises of motorsports and cycling, content rights and connectivity and distribution services.
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IMG's revenues were less than $1B in 2024. Caretta Research has split IMG's revenue into 3 different product categories, the largest of which is sports sublicensing. For full access to IMG's revenue breakdown subscribe to Caretta Portal.
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Examples of IMG's suppliers include Atos, The Football Association (FA) and Gravity Media.

Example Customers

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Example Suppliers

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Example Partners

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IMG sells broadcasting rights of its 2 cycling competitions to 24 companies globally, covering 8 countries. IMG's rights holders include DirecTV. IMG currently holds 79 broadcasting rights for sports competitions including skateboarding, marathon, table tennis, basketball, cyclo-cross, winter sports, american football, motorsports, soccer | association football, triathlon, esports, combat sports, ice hockey, cricket, snooker, australian rules football, tennis, golf, cycling, sailing and rugby league.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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