Silver Trak Digital, a privately owned Australian company founded in 1990, provides content supply chain services. Employing approximately 30 people, the company specializes in localization and mastering. In 2023, its revenue was less than $10 million.
Silver Trak Digital demonstrated broadcast technologies, including its Media Room smart asset management solution, automated transcodes, frame rate conversions, automated workflows, and end-to-end distribution systems, at NAB 2018 on the Aspera booth #SL5910 on March 13, 2017. On February 27, 2025, the company launched a free "Boost Your Content Strategy" event at its Asia headquarters in Kuala Lumpur, featuring workshops on Media Room and Media Room Connect MAM solutions. Separately, Silver Trak Digital's DAMsmart NZ division secured a digitization project for TAB NZ, encompassing the preservation of approximately 7000 tapes from the TAB NZ archive. This project, awarded following an assessment and tender process, commenced in December 2024.
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Silver Trak Digital offers 3 products in the media tech industry. Silver Trak Digital's product portfolio comprises of broadcast professional services and content supply chain.
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Silver Trak Digital's revenues were less than $10M in 2023. Caretta Research has split Silver Trak Digital's revenue into 3 different product categories, the largest of which is content and workflow orchestration (MAM). For full access to Silver Trak Digital's revenue breakdown subscribe to Caretta Portal.
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Silver Trak Digital's customers primarily consist of motorsports and cycling and entertainment companies. Examples of Silver Trak Digital's customers include IMG and Nine Entertainment. Silver Trak Digital has suppliers like Interra Systems.
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