Telstra

https://www.telstra.com.au/
https://www.linkedin.com/company/telstra/

Telstra, a publicly owned company headquartered in Australia, was founded in 1901 and employs approximately 36,320 individuals. It reported $14.7B in revenue as of 2025. The company specializes in telecommunications, building and operating telecommunications networks, and marketing voice, mobile, internet access, pay television, and other related products and services.

2025 Revenue

Founded

1901

Headcount

36,315

Headquarters

Australia

Primary Segment

Telecoms

Ownership

Publicly Owned

Deployments

News Summary:

Telstra plans to upgrade the mobile base station in Bingara, increasing 4G and 5G capacity to deliver faster speeds and improved network performance for local residents and businesses, as announced on July 31, 2026. On July 29, former Telstra CMO Brent Smart, speaking at the Sydney Opera House, told marketers that the "middle ground of brand advertising is dying," urging them to choose human craft over AI. Earlier on July 30, Telstra listed an outgoing exchange at 22A Abbott Street in Sandringham Village, a 974 square meter parcel with bay and city views, expected to attract a developer. On the same day, Telstra sold the 1260 square meter balance of a prominent former exchange at 103-109 George Street Redfern to developer Matta for $22 million. This follows the ACT Government signing a Heads of Agreement with Telstra for the Telstra Tower transformation on July 30, with the tower expected to reopen to the public in the summer of 2027/28.

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Telstra offers 5 products in the media and telecoms services, connectivity and cloud, telecoms tech, enterprise tech and media tech industries. Telstra's product portfolio comprises of enterprise connectivity services, telecoms, connectivity and distribution services, telecoms network infrastructure, enterprise and telecoms software and enterprise cloud.

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Telstra's revenues were $14.7B in 2025. Caretta Research has split Telstra's revenue into 12 different product categories, the largest of which is mobile services, which represents 15% of Telstra's revenue.

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Jul

31st

2026

06:30

B2B Tag

Telstra to upgrade Bingara mobile coverage

Bingara residents and businesses are set to benefit from faster mobile speeds and improved network performance as Telstra upgrades the town’s mobile base station. The upgrade will increase 4G and 5G capacity, helping deliver faster downloads, smoother streaming and less congestion as demand for mobile data continues to grow.

New England Times

Jul

30th

2026

16:31

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Former Telstra CMO Brent Smart urges marketers to choose human craft over AI

Speaking at the Sydney Opera House on July 29, 2026, former Telstra CMO Brent Smart told marketers that the middle ground of brand advertising is dying, forcing CMOs to choose between what he called "AI

Complete AI Training

Jul

30th

2026

12:56

B2B Tag

Telstra lists spectacularly located exchange with 12 level scheme

Telstra has listed one of its best-located outgoing exchanges – capturing bay and city views. The irregular-shaped 974 square metre parcel at 22A Abbott Street, in the heart of Sandringham Village, is expected to wind up in the hands of a developer.

Realestatesource

Jul

30th

2026

11:17

B2B Tag

Telstra banks $22m from prominent inner-city exchange

Telstra has sold the 1260 square metre balance of a prominent former exchange. The telco banked $22 million from developer, Matta, for 103-109 George Street, Redfern – a three level c1974 brown brick building abutting a seven-storey concrete framed c1957 exchange.

Realestatesource

Jul

30th

2026

06:30

B2B Tag, Facility Expansion

Next steps for Telstra Tower transformation

In brief: A significant milestone has been reached in the revitalisation of Telstra Tower. The tower is expected to open to the public in the summer of 2027/28. The ACT Government have signed a Heads of Agreement with Telstra.

Government of the Australian Capital Territory

Jul

30th

2026

02:39

B2B Tag

Is Telstra (ASX:TLS) Back In Network Focus?

Telstra is back in focus as communication stocks respond to a more selective ASX tape. The article explains how mobile network earnings and peer signals frame the latest market debate. Company tickers used TLS, TPG

Kalkine Media

Jul

29th

2026

18:19

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Brent Smart Urges CMOs to “Pick a Side” Between AI Slop and Human Craft

Former Telstra CMO Brent Smart believes the “middle” of brand advertising is dying, and marketers must choose whether they’re producing “AI slop people scroll past” or “irreplaceably human” creative work. “There's no ‘pretty good’ anymore,” he explained.

Little Black Book

Jul

29th

2026

18:19

B2B Tag

Telstra Tower revival a step closer

The ACT Government has taken another step towards reopening Telstra Tower, signing a heads of agreement with Telstra and securing initial works approval from the National Capital Authority. The agreement sets the framework for detailed planning, design, costing and operational work needed before final decisions are made on the tower’s redevelopment, including visitor attractions, community spaces and supporting infrastructure.

CityNews Australia

Jul

29th

2026

16:45

New Offerings, B2B Tag, New Offerings

Telstra powers on satellite beyond texts – Pickr

Getting a mobile connections across Australia isn’t always easy. While improvements to the maps make it easier to work out where reception is and isn’t, getting a connection in places where it clearly isn’t available is still a problem.

Pickr

Jul

29th

2026

02:42

New Offerings, B2B Tag, New Offerings

Telstra adds apps to Starlink D2D service

Telstra expanded its satellite-to-mobile service by adding access to select mobile apps, enabling customers to access location, weather and messaging services beyond the reach of its terrestrial network. In a LinkedIn post, CEO Vicki Brady stated the upgraded capability enables users in remote regions to access data-light features on key location apps including Google Maps, Apple Maps and AllTrails, along with weather services from AccuWeather, Apple Weather, and Google Weather.

Mobile World Live

Jul

28th

2026

05:59

Events, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Brent Smart: Advertising Misses Australia’s ‘Larrikin Spirit’

Australia’s advertising and marketing industries have lost the larrikin spirit which made for impressive, impactful advertising according to former Telstra and IAG marketer Brent Smart. “Australian marketers want to play it safe,” Smart told B&T , following a panel discussion hosted by The Growth Distillery in Sydney last week.

B&T

Jul

28th

2026

02:09

New Offerings, Emerging Tech, B2B Tag, New Offerings

Telstra users get Starlink-enabled apps.

Starlink’s Direct-to-Cell service continues to evolve beyond basic SMS/messaging to provide light data connectivity in cellular dead zones. Telstra customers in Australia with compatible phones can now use it for apps like Apple Weather, Google Maps, AllTrails, and WhatsApp.

The Verge

Telstra has commercial and technical partners like Silver Trak Digital, Starlink and Imei. Examples of Telstra's suppliers include Ericsson, Infosys and Amazon Web Services (AWS).

Example Customers

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Example Suppliers

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Example Partners

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Telstra currently holds broadcasting rights for sports competitions including australian rules football.

Example Sports Rights Suppliers

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Analysis

Data

Analysis

Data

Telstra

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Suppliers

Example Partners

Example Sports Rights Suppliers

Analyst insight reports