Brahma AI, also known as PFT or Prime Focus Technologies, is a privately owned company headquartered in the United States, operating as a tier 2 media tech buyer. It is a subsidiary of Prime Focus and DNEG. Founded in 2008, the company employs approximately 1500 individuals and reported $45.4M in revenue as of 2024. The company specializes in content supply chain solutions, providing resource management and planning software, as well as localisation services to the media industry.

2024 Revenue

Founded

2008

Headcount

2,103

Headquarters

United States

Primary Segment

Content supply chain

Ownership

Privately Owned

Deployments

37

News Summary:

BRAHMA AI announced a strategic partnership under a Memorandum of Understanding with Hakuhodo Technologies on July 1, 2026. This collaboration aims to develop, commercialize, and deploy AI-powered digital humans across Japan and the Asia-Pacific region, combining BRAHMA AI’s digital human technology with Hakuhodo DY Group’s creative capabilities and client network. Previously, on June 8, the BRAHMA AI CEO discussed the future of cinema and JioStar AI film plans, addressing AI's transformation of the entertainment industry. This followed reports of JioStar expanding its AI-generated content after its AI-made Mahabharata series achieved 6.5 million views on its opening day.

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Brahma AI offers 4 products in the enterprise tech and media tech industries. Brahma AI's product portfolio comprises of media managed services, generative AI, content supply chain and production and post production.
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Brahma AI's revenues were less than $100M in 2024. Caretta Research has split Brahma AI's revenue into 7 different product categories, the largest of which is metadata management. For full access to Brahma AI's revenue breakdown subscribe to Caretta Portal.
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Brahma AI's customers primarily consist of entertainment Providers companies. Examples of Brahma AI's customers include WarnerMedia, NBCUniversal and Paramount Skydance Corporation. Brahma AI has partners like Whip Media. Brahma AI has suppliers like Interra Systems.

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