Brahma AI, also known as PFT and Prime Focus Technologies, is privately owned and headquartered in the US. Operating under parent companies Prime Focus and DNEG, the company was founded in 2008, employs approximately 1,500 individuals, and is a tier 2 media tech buyer, reporting $45.4M in revenue as of 2024. The company specializes in Generative AI, providing resource management and planning software as well as localisation services to the media industry.

2024 Revenue

Founded

2008

Headcount

1,500

Headquarters

US

Primary Segment

Generative AI

Ownership

Privately Owned

Deployments

37

News Summary:

On April 1, 2026, Brahma AI announced its participation in NAB Show 2026, planning to showcase its Enterprise AI Content Platform and demonstrate how organizations can transition to AI-powered content creation. Earlier on April 1, Brahma AI and Google Cloud detailed their collaboration to enable high-fidelity multilingual interactive communication via "ATMANS" – digital humans – to bridge the gap between organizations and global audiences, transforming complex data into authentic human-centric experiences. On March 23, 2026, Jo Plaete became Chief Technology Officer at Brahma AI, leading the vision and development of high-fidelity generative video and digital human technologies for enterprise, film, and live experiences. This follows Brahma AI's multi-year strategic partnership with Google Cloud, announced on March 13, 2026, which aims to bring lifelike, scalable digital AI agents to businesses. The partnership focuses on enabling communication with global audiences through interactive digital humans that replicate real people, employing advanced visual effects for sectors including healthcare, retail, and media, while emphasizing ethical use and consent.

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Brahma AI offers 4 products in the media tech and enterprise tech industries. Brahma AI's product portfolio comprises of media managed services, generative AI, content supply chain and production and post production.
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Brahma AI's revenues were less than $100M in 2024. Caretta Research has split Brahma AI's revenue into 7 different product categories, the largest of which is localisation and access services. For full access to Brahma AI's revenue breakdown subscribe to Caretta Portal.
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Brahma AI's customers primarily consist of entertainment Providers companies. Examples of Brahma AI's customers include NBCUniversal, WarnerMedia and Paramount Global. Brahma AI has partners like Whip Media. Brahma AI has suppliers like Interra Systems.

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