Brahma AI

https://www.primefocustechnologies.com/
https://www.linkedin.com/company/prime-focus-technologies/

Privately owned Brahma AI, also known as PFT or Prime Focus Technologies, is headquartered in the US. Its parent companies include Prime Focus and DNEG. Founded in 2008, the company employs approximately 1500 individuals and operates as a tier 2 media tech buyer. It reported $45.4M in revenue as of 2024. The company specializes in media managed services, providing resource management and planning software as well as localisation services to the media industry.

2024 Revenue

Founded

2008

Headcount

1,500

Headquarters

Primary Segment

Media managed services

Ownership

Privately Owned

Deployments

News Summary:

Prime Focus Technologies (PFT) announced a new suite of Agentic AI-led innovations at IBC 2025, designed to automate creative localization and supply chain workflows. These solutions aim to improve speed, scale, efficiency, and monetization for broadcasters, studios, and streaming platforms. Separately, PFT, along with Hearst Networks EMEA, participated in a DPP Podcast discussing the real-world impact of Agentic AI in media operations. PFT also launched a new Snackable Micro Drama Content offering, featuring capabilities to automate the creation of vertical storytelling for mobile audiences. The company's announcements come amidst a backdrop of increasing content demand and shrinking audience attention spans within the media and entertainment industry.

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Brahma AI offers 4 products in the media tech and enterprise tech industries. Brahma AI's product portfolio comprises of media managed services, content supply chain, generative AI and production and post production.

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Brahma AI's revenues were less than $100M in 2024. Caretta Research has split Brahma AI's revenue into 7 different product categories, the largest of which is vOD and cinema mastering. For full access to Brahma AI's revenue breakdown subscribe to Caretta Portal.

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Dec

9th

2025

09:53

BRIDGE 2025 Summit: The future of AI speaking to the world, in every language

From summits to cinema: AI's expanding role BRAHMA AI’s presence at the Summit comes at a moment when audiovisual communication is rapidly evolving across government, media, enterprise, and entertainment. One of the biggest showcases of its technology is the upcoming film Ramayana (2026), reported to be one of India’s most expensive productions with a Rs 1600 crore budget and a cast that includes Ranbir Kapoor and Yash.

Gulf News

Nov

13th

2025

06:59

Artificial Intelligence

Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content

Prime Focus Technologies and Metaphysic have completed their transformation as BRAHMA AI, bringing together proven enterprise systems and next-generation AI tools into a single platform built for the future of media and content. Established in June 2024, BRAHMA AI was later joined by Metaphysic through a merger in early 2025, and the integration of technology and teams is now complete.

MarTech Series

Nov

12th

2025

09:04

Artificial Intelligence

Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content

LONDON , Nov. 12, 2025 /PRNewswire/ -- Prime Focus Technologies and Metaphysic have completed their transformation as BRAHMA AI, bringing together proven enterprise systems and next-generation AI tools into a single platform built for the future of media and content.

PR Newswire UK

Nov

11th

2025

18:29

Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content

London, UK – Prime Focus Technologies and Metaphysic have completed their transformation as BRAHMA AI, bringing together proven enterprise systems and next-generation AI tools into a single platform built for the future of media and content.

Brahma AI

Nov

9th

2025

18:30

Emerging Tech

Prime Focus Technologies

A visually impaired film enthusiast in the U.S. once shared how, after losing his sight in his mid-30s, he stopped watching movies altogether. "It was too frustrating," he said. “I could hear the dialogue, but I was missing the action, the expressions, the drama.” Years later, he stumbled upon an AD-enabled version of The King’s Speech.

Prime Focus Technologies

Nov

3rd

2025

18:30

Emerging Tech

Prime Focus Technologies

Streaming in 2025 is faster, bigger, and more global than ever, but so are the compliance hurdles. Each market brings its own regulatory lens and cultural sensitivities, and the old ways of manual review simply can’t keep pace.

Prime Focus Technologies

Oct

11th

2025

09:30

Management Changes, CT_Monitor Company

Rajesh Rajan D Appointed as Head of Human Resources at Bhanzu

Bengaluru, Karnataka, India, October 2025 — Rajesh Rajan D has joined Bhanzu as Head of Human Resources, bringing with him more than 17 years of diverse HR leadership and transformation experience across industries and organizations. In his new role, he will be responsible for leading the overall HR function, strengthening people-centric initiatives, and fostering a robust organizational culture aligned with Bhanzu’s growth vision.

HR Today India

Oct

5th

2025

18:30

Artificial Intelligence

Customer caution holds back AI innovation at IBC, says new DPP report

The DPP, the international network for media and technology, has published IBC 2025: Demand vs Supply - the sixth edition in its Demand vs Supply series. Demand vs Supply provides a unique snapshot of the media and entertainment industry’s two largest trade shows, charting how customer needs are evolving, and how suppliers are responding.

The DPP

Sep

2nd

2025

18:29

BRAHMA AI Advances Leadership in Purpose-Built Agentic AI Solutions for Content at IBC 2025

The creator of CLEAR®, the world’s first AI-powered media ecosystem for content, will unveil a powerful suite of new Agentic AI-led innovations at IBC 2025 (Booth #5.F86). These solutions are purpose-built to automate complex creative, localization, and supply chain workflows, helping broadcasters, studios, and streaming platforms achieve unprecedented speed, scale, efficiency, and monetization opportunities.

Brahma AI

Sep

1st

2025

18:30

New Offerings, Artificial Intelligence

Prime Focus Technologies

Prime Focus Technologies (PFT), the creator of CLEAR®, the world’s first AI-powered media ecosystem for content, will unveil a powerful suite of new Agentic AI-led innovations at IBC 2025 (Booth #5.F86). These solutions are purpose-built to automate complex creative, localization, and supply chain workflows, helping broadcasters, studios, and streaming platforms achieve unprecedented speed, scale, efficiency, and monetization opportunities.

Prime Focus Technologies

Aug

28th

2025

18:30

Artificial Intelligence

Agentic AI in action: Automating manual media workflows with Hearst Networks EMEA and Prime Focus Technologies

In this episode of the DPP Podcast, Jan-Hendrik Hein from Hearst Networks EMEA and Harsha Nayak from Prime Focus Technologies join the DPP's Edward Qualtrough to explore the real-world impact of Agentic AI in media operations.

Dotto TV

Aug

20th

2025

18:30

Prime Focus Technologies

The media and entertainment industry today lives in a paradox. On one hand, content demand has exploded where the streaming platforms, broadcasters, and studios are under relentless pressure to create, adapt, and distribute titles faster than ever before.

Prime Focus Technologies

Brahma AI's customers primarily consist of entertainment Providers companies. Examples of Brahma AI's customers include WarnerMedia and Paramount Global. Brahma AI has partners like Whip Media. Brahma AI has suppliers like Interra Systems.

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Analysis

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Brahma AI

2024 Revenue

Founded

Headcount

Headquarters

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News Summary:

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