SSIMWave, a leading provider of viewer experience products and solutions for the media and entertainment industry, announced the addition of John Zelenka as its Chief Revenue Officer on April 4th. On March 31st, IMAX Corporation, the parent company of SSIMWave, announced that it would showcase its cutting-edge streaming, home entertainment, and video optimization technology at the 100th National Association of Broadcasters (NAB) Show from April 16th to 19th in Las Vegas. The company highlighted the importance of data in streaming and emphasized the need for streaming providers to gather and measure data throughout the streaming workflow to optimize their technologies.
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