Whip Media, formerly known as Mediamorph, is a privately held US company founded in 2014. Employing approximately 100 people, it provides software-as-a-service (SaaS) and data solutions focused on video content licensing. Its products offer analytics and tracking tools for managing the licensing and distribution of video content. In 2024, the company's revenue was less than $25 million.
Whip Media announced several key appointments on July 15th. Brian Lakamp joined the Board of Directors, Neeraj “Berry” Sethi became Chief Financial Officer, and Linda Sughrue was appointed Senior Vice President of Customer Growth & Retention. The company also highlighted the challenges media companies face in content licensing within a fragmented media ecosystem, noting that traditional tools are insufficient for managing content availability and monetization in the current market. Whip Media emphasized the importance of efficient content availability management for revenue and operational efficiency, contrasting it with outdated manual processes. A separate statement addressed the company's privacy policy and commitment to protecting user information.
Whip Media offers 4 products in the ad tech and media tech industries. Whip Media's product portfolio comprises of ad measurement and verification and video business systems.
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Whip Media's revenues were less than $50M in 2024. Caretta Research has split Whip Media's revenue into 3 different product categories, the largest of which is rights and royalties management systems. For full access to Whip Media's revenue breakdown subscribe to Caretta Portal.
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Whip Media's customers primarily consist of telecoms, telecoms services and entertainment Providers companies. Examples of Whip Media's customers include T-Mobile, AT&T and Warner Bros. Discovery. Whip Media has commercial and technical partners like Pixelogic, EMG (Euro Media Group) and Amagi.
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