Whip Media

http://www.whipmedia.com
https://www.linkedin.com/company/whipmediagroup/

Privately owned Whip Media, also known as Mediamorph, is headquartered in the US. Founded in 2014, the company employs approximately 100 individuals and reported $28.0M in revenue as of 2024, functioning as a tier 2 media tech buyer. The company specializes in video business systems, operating as an enterprise SaaS and data provider for content licensing analytics and tracking tools.

2024 Revenue

Founded

2014

Headcount

100

Headquarters

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

News Summary:

On February 23, 2026, Matt Carter and Vince Muscarella of Whip Media discussed inefficiencies in distributing content availability (avails) to digital licensing partners. They noted this process has remained largely unchanged for two decades despite growing complexity and volume, highlighting how the company's AI-native Helix platform addresses these challenges that impact content business costs. Previously, on December 16, 2025, Whip Media CEO Welby Chen described 2025 as a year of "momentum," focusing on recalibrating the global media ecosystem and redefining intelligence in decision-making beyond sole reliance on data. This followed a November 6, 2025, observation from Jerry Inman, Whip Media CMO, who stated that in the streaming economy, titles function as currency representing rights, restrictions, and revenue potential. Inman pointed out that many media companies continue to manage title information in disconnected systems, indicating the role AI could play in metadata management.

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Whip Media offers 5 products in the ad tech and services and media tech industries. Whip Media's product portfolio comprises of ad measurement and verification, content supply chain and video business systems.

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Whip Media's revenues were less than $50M in 2024. Caretta Research has split Whip Media's revenue into 4 different product categories, the largest of which is rights and royalties management systems. For full access to Whip Media's revenue breakdown subscribe to Caretta Portal.

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Mar

18th

2026

15:01

B2B Tag

MIP London: This is not a transition, it’s a rupture!

By Tom Evans | VP, Head of Account Management & Customer Success | Whip Media I recently attended #MIPLondon2026, and it was fascinating! I loved seeing so many people as always, above all at the Whip Media Mixer on Monday night.

Whip Media

Mar

17th

2026

17:18

The Spreadsheet Trap: Why Airtable and Smartsheet Break at Scale in the Modern Content Supply Chain

By Jerry Inman, CMO & Scot Robertson, Product — Whip Media In this article: Why Airtable and Smartsheet fail at scale The hidden revenue risks in spreadsheet-driven workflows What a commercial intelligence layer actually means How Helix changes the model When Flexible Tools Become Fragile Systems For years, media and entertainment companies have relied on spreadsheets to manage licensing, avails distribution, contracts, and title operations.

Whip Media

Feb

23rd

2026

12:54

Artificial Intelligence

Rebuilding Avails Distribution for the AI Era

The process of distributing your avails to digital licensing partners hasn’t changed much in the last 20 years. And that’s a problem, because the distribution landscape, complexity, and volume certainly have. In this conversation, Matt Carter and Vince Muscarella discuss the challenges that Film & TV distributors face in sending avails to their partners, why that inefficiency comes at the cost of content business, and how Whip Media is changing the game with its AI-native Helix platform.

Whip Media

Dec

16th

2025

17:37

Emerging Tech

The State of the Global Content Supply Chain: 2025 Lessons and the Road Ahead for 2026

Welby Chen, CEO, Whip Media As we close out 2025, one word keeps coming up across our teams, customers, and partners: momentum. This year was not about incremental change. It was about recalibrating how the global media ecosystem works and redefining what intelligence means in a world where data alone no longer powers decisions.

Whip Media

Nov

19th

2025

19:18

Title Management | eBook

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Whip Media

Nov

6th

2025

19:06

Artificial Intelligence, CT_Monitor Company

The New Era of Title Management: Why AI Is Rewriting the Rules of Metadata

By Jerry Inman, CMO, Whip Media In the streaming economy, titles are more than creative assets. They are currency. Each one represents rights, restrictions, and revenue potential. But for too many media companies, title information still lives in disconnected systems, scattered across departments and vendors.

Whip Media

Sep

8th

2025

00:40

Avails Aggregation | eBook

Whip Media

Sep

8th

2025

00:40

Artificial Intelligence

Why AI is Transforming Avails Management and Why It Matters for Your Streaming Business

By Jerry Inman, CMO, Whip Media In today’s rapidly evolving entertainment landscape, effective content availability management – often called “avails” – is a key driver of revenue and operational efficiency. Yet, many media companies still rely on outdated, slow, manual processes to accept and manage incoming avails submissions, leading to inefficiencies, errors, and longer lead times before content can be monetized.

Whip Media

Sep

8th

2025

00:40

Viewership to Value | eBook

From Viewership to Value: Smarter Licensing Decisions Powered by Helix In today’s fragmented media ecosystem, licensing the right content at the right time is both an art and a science. With the rise of FAST, global distribution, and hybrid monetization models, the stakes are higher than ever. Traditional reporting and analytics tools are no longer flexible or specialized enough to keep up.

Whip Media

Aug

11th

2025

02:52

Management Changes

Whip Media Elevates Leadership Team with Key Appointments During Strategic Expansion and Growth

Brian Lakamp Joins as Strategic Board Member, Finance Veteran Neeraj “Berry” Sethi Named CFO, and Linda Sughrue Appointed SVP of Customer Growth & Retention Los Angeles, CA – July 15 — Whip Media, the leading SaaS company powering the media and entertainment industry, today announced the appointment of Brian Lakamp to its Board of Directors, Neeraj “Berry” Sethi as Chief Financial Officer (CFO), and Linda Sughrue as Senior Vice President (SVP) of Customer Growth & Retention.

Whip Media

Jul

31st

2025

14:56

Whip Media Successfully Completes SOC 1 and SOC 2 Type II Audits for Sixth Consecutive Year

By Team Type Purpose-built tools to boost efficiency, unify data and tasks, and unlock revenue across content, licensing, finance, and IT teams.

Whip Media

Jul

29th

2025

13:32

New Offerings, Artificial Intelligence

Whip Media Unveils Plans for Groundbreaking AI-Native Platform for the Entertainment Industry

Helix Platform Set to Transform Content Intelligence and Operations, Simplifying the Complexity of Buying and Selling Content Las Vegas, NV — April 3 — Ahead of NAB2025, Whip Media, the leading SaaS company powering the media and entertainment industry, today announced the development of Helix – a revolutionary new SaaS platform that the company is building from the ground up with artificial intelligence at its core.

Whip Media

Whip Media's customers primarily consist of telecoms companies. Examples of Whip Media's customers include NBCUniversal, AT&T and T-Mobile. Whip Media has commercial and technical partners like EMG (Euro Media Group), Pixelogic and Amagi.

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Analysis

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Whip Media

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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