Whip Media, also known as Mediamorph, is a privately owned US-based company, founded in 2014 and employing approximately 100 individuals. It reported $28.0M in revenue as of 2024. The company functions as a tier 2 media tech buyer and specializes in video business systems, operating as an enterprise SaaS and data provider for content licensing analytics and tracking tools.
Whip Media's VP Head of Account Management & Customer Success, Tom Evans, attended MIP London 2026, where the company also hosted a mixer on March 18. This followed an article published on March 17 by Whip Media's CMO Jerry Inman and Product lead Scot Robertson, who asserted that media and entertainment companies' long-standing reliance on spreadsheets for managing licensing avails, distribution contracts, and title operations is failing at scale, leading to hidden revenue risks. Their article detailed how Whip Media’s Helix platform offers a commercial intelligence layer as a solution. Earlier, on February 23, the company highlighted its AI-native Helix platform in a discussion on rebuilding avails distribution for the AI era. In this conversation, Matt Carter and Vince Muscarella discussed challenges faced by film and TV distributors in sending avails to partners and how the Helix platform addresses these inefficiencies. Previously, on December 16, 2025, CEO Welby Chen characterized 2025 as a year of "momentum" for the global media ecosystem, noting a shift from incremental change to a recalibration of operations and a redefinition of intelligence in decision-making.
Whip Media offers 5 products in the media tech and ad tech and services industries. Whip Media's product portfolio comprises of video business systems and ad measurement and verification.
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Whip Media's revenues were less than $50M in 2024. Caretta Research has split Whip Media's revenue into 3 different product categories, the largest of which is rights and royalties management systems. For full access to Whip Media's revenue breakdown subscribe to Caretta Portal.
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Whip Media's customers primarily consist of telecoms companies. Examples of Whip Media's customers include T-Mobile, AT&T and NBCUniversal. Whip Media has commercial and technical partners like Pixelogic, EMG (Euro Media Group) and Amagi.
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