Prime Focus Technologies (PFT), a privately owned company founded in 2008, is a content supply chain solutions provider headquartered in the US. Employing approximately 1500 people, PFT offers software for resource management and planning, along with localization services, primarily to the media industry. In 2023, the company reported revenues of approximately $50 million. PFT is a subsidiary of DNEG.
Prime Focus Technologies (PFT) announced a new suite of Agentic AI-led innovations at IBC 2025, designed to automate creative localization and supply chain workflows. These solutions aim to improve speed, scale, efficiency, and monetization for broadcasters, studios, and streaming platforms. Separately, PFT, along with Hearst Networks EMEA, participated in a DPP Podcast discussing the real-world impact of Agentic AI in media operations. PFT also launched a new Snackable Micro Drama Content offering, featuring capabilities to automate the creation of vertical storytelling for mobile audiences. The company's announcements come amidst a backdrop of increasing content demand and shrinking audience attention spans within the media and entertainment industry.
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Prime Focus Technologies offers 3 products in the media tech industry. Prime Focus Technologies's product portfolio comprises of content supply chain, production and post production and media managed services.
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Prime Focus Technologies's revenues were less than $100M in 2024. Caretta Research has split Prime Focus Technologies's revenue into 8 different product categories, the largest of which is content and workflow orchestration (MAM). For full access to Prime Focus Technologies's revenue breakdown subscribe to Caretta Portal.
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Prime Focus Technologies's customers primarily consist of entertainment Providers companies. Examples of Prime Focus Technologies's customers include Paramount Global, NBCUniversal and WarnerMedia. Prime Focus Technologies has partners like Whip Media.
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