The South Australian Tourism Commission (SATC), a state-owned organization founded in 1908, promotes tourism in South Australia. Employing approximately 190 people, the SATC's activities in 2023 generated around $10 million in revenue. While its mandate encompasses broader tourism promotion, a significant focus appears to be on motorsports and cycling events. The SATC is headquartered in Australia.
The South Australian Tourism Commission (SATC) hosted the 40th Qantas Australian Tourism Awards in Adelaide on Friday, with Seppeltsfield Barossa and Old Coach Road Estate winning gold awards. A record number of Australian and New Zealand organisations participated in Seatrade Cruise Global in Miami the following week. On July 12th, the British & Irish Lions rugby match at Adelaide Oval presented a boost to local businesses and the visitor economy. Finally, United Airlines announced direct flights between Adelaide and San Francisco, commencing in December 2025, marking the first direct route between South Australia and the United States.
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South Australian Tourism Commission (SATC) offers 2 products in the sports and media and telecoms services industries. South Australian Tourism Commission (SATC)'s product portfolio comprises of motorsports and cycling and streaming services.
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South Australian Tourism Commission (SATC)'s revenues were less than $25M in 2023. Caretta Research has split South Australian Tourism Commission (SATC)'s revenue into 2 different product categories, the largest of which is cycling. For full access to South Australian Tourism Commission (SATC)'s revenue breakdown subscribe to Caretta Portal.
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South Australian Tourism Commission (SATC) sells broadcasting rights of its cycling competitions to 13 companies globally, covering 4 countries. South Australian Tourism Commission (SATC)'s rights holders include Radiotelevisión Española (RTVE), Disney Sports / ESPN and Eurosport.
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