The South Australian Tourism Commission (SATC), a state-owned organization founded in 1908, promotes tourism in South Australia. Employing approximately 190 people, the SATC's activities in 2023 generated around $10 million in revenue. While its mandate encompasses broader tourism promotion, a significant focus appears to be on motorsports and cycling events. The SATC is headquartered in Australia.
The AirTouch 500 Supercars Endurance race took place in South Australia from September 12–14, 2026, attracting over 40,000 motorsport fans to the Shell V-Power Motorsport Park. On an unspecified date in 2026, the Best Of Wine Tourism Awards recognized top South Australian wine tourism businesses at the SA Wine Industry Dinner. South Australian distillers won nine of eleven categories at the 2025 Tasting Australia Spirit Awards, held on an unspecified date. Finally, Adelaide hosted the world premiere of Fondazione Arena di Verona’s production of Zeffirelli’s AIDA, marking the first time the opera was performed outside of Verona, Italy.
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South Australian Tourism Commission (SATC) offers 2 products in the media and telecoms services and sports industries. South Australian Tourism Commission (SATC)'s product portfolio comprises of media and TV services and motorsports and cycling.
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South Australian Tourism Commission (SATC)'s revenues were less than $25M in 2023. Caretta Research has split South Australian Tourism Commission (SATC)'s revenue into 2 different product categories, the largest of which is cycling. For full access to South Australian Tourism Commission (SATC)'s revenue breakdown subscribe to Caretta Portal.
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South Australian Tourism Commission (SATC) sells broadcasting rights of its cycling competitions to 13 companies globally, covering 4 countries. South Australian Tourism Commission (SATC)'s rights holders include Eurosport, Radiotelevision Espanola and Disney Sports / ESPN.
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