South Australian Tourism Commission, also known as SATC, is a state-owned entity based in Australia, founded in 1908 and employing approximately 190 individuals. The commission reported $10.6M in revenue as of 2023. Functioning as a tier 3 media tech buyer, it is an organization set up by the Government of South Australia to promote tourism within the state, focusing on areas such as motorsports and cycling.
On June 3, 2026, nominations opened for the 2027 Best Of Wine Tourism Awards, offering South Australia's wine tourism operators and producers a chance to vie for global recognition within the Great Wine Capital Global Network’s (GWCGN) 11 member regions. Previously, on May 15, Adelaide concluded its hosting of the 46th Australian Tourism Exchange (ATE26), where it welcomed over 700 buyers from more than 30 countries, making a significant impression on the global tourism industry. This event followed the gathering of more than 2,700 delegates, including 730 travel buyers from 32 countries, in Adelaide for ATE26, the nation’s largest tourism tradeshow, which commenced on May 12. Attendees met with 1,400 Australian industry representatives from over 700 tourism organisations at the Adelaide Convention Centre.
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South Australian Tourism Commission (SATC) offers 2 products in the media and telecoms services and sports industries. South Australian Tourism Commission (SATC)'s product portfolio comprises of search, social, and retail media and motorsports and cycling.
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South Australian Tourism Commission (SATC)'s revenues were less than $25M in 2024. Caretta Research has split South Australian Tourism Commission (SATC)'s revenue into 2 different product categories, the largest of which is cycling. For full access to South Australian Tourism Commission (SATC)'s revenue breakdown subscribe to Caretta Portal.
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South Australian Tourism Commission (SATC) sells broadcasting rights of its cycling competitions to 13 companies globally, covering 5 countries. South Australian Tourism Commission (SATC)'s rights holders include ESPN.
Example Sports Rights Customers
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