Flanders Classics

https://www.flandersclassics.be
https://www.linkedin.com/company/flanders-classics/

Flanders Classics is a privately owned company based in Belgium. Founded in 2010 and operating with approximately 50 employees, it reported $16.3M in revenue as of 2023. Functioning as a tier 3 media tech buyer, the company specializes in the organization of classic cycle races held in Flanders, Belgium. This official cooperation encompasses seven races, of which the Tour of Flanders, one of the Monuments of cycling classics, is considered its most prestigious event.

Revenue

Founded

2010

Headcount

Headquarters

Belgium

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

On April 9, 2026, the Women's Tour of Flanders attracted one million viewers in Flanders. This development coincided with Flanders Classics and KPMG in Belgium extending their "Closing The Gap" partnership for another three years, reiterating their joint commitment to sustainable and equal women’s cycling. Earlier on April 2, Flanders Classics, with partner Proximus, implemented 'Event Reservation' to facilitate crucial communication between the peloton and race control during spring races. Concurrently, Flanders Classics, alongside sustainability partner Eneco, focused on renewable energy and innovative technologies to enhance energy efficiency at the Tour of Flanders finish area in Oudenaarde. Previously, on March 30, CEO Tomas Van Den Spiegel launched a campaign asking cycling fans to help ensure safe races, emphasizing respect for riders, staff, and public services. This followed news from February 27, when registrations for the girls’ races of the Tour of Flanders Youth Day doubled. The expanded "Closing The Gap" project with KPMG, introduced in 2020, also intended for all women’s races, including category upgrades for Dwars door Vlaanderen and Scheldeprijs, to achieve the same competition level as their male equivalents in 2026.

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Flanders Classics offers 4 products in the sports and media and telecoms services industries. Flanders Classics's product portfolio comprises of search, social, and retail media and motorsports and cycling.

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Flanders Classics's revenues were less than $25M in 2023. Caretta Research has split Flanders Classics's revenue into 3 different product categories, the largest of which is cycling. For full access to Flanders Classics's revenue breakdown subscribe to Caretta Portal.

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Apr

9th

2026

18:30

Partnerships and Alliances, Capital Investment, ESG, B2B Tag

Women’s Tour of Flanders attracts one million viewers in Flanders

Extension of the partnership Flanders Classics and KPMG in Belgium are extending their collaboration for another 3 years, confirming their joint commitment to sustainable and equal women’s cycling. The Closing The Gap programme was introduced in 2020 with clear ambitions and now, six years later, both KPMG and Flanders Classics look forward to future achievements.

Flanders Classics

Apr

2nd

2026

18:30

Emerging Tech, B2B Tag

Proximus 'Event Reservation' ensures critical communication during Flanders Classics races

With the support of partner Proximus, Flanders Classics can rely this spring on 'Event Reservation' to facilitate communication between the peloton and the race control centre. This technology reserves part of the available mobile network capacity for crucial race communication.

Flanders Classics

Apr

2nd

2026

18:30

Events, ESG, B2B Tag

Sustainable energy for the finish area of the Tour of Flanders in Oudenaarde

During the upcoming edition of the Tour of Flanders, Flanders Classics, together with sustainability partner Eneco, is once again taking an important step towards a more sustainable organisation of the event. This year, the finish area in Oudenaarde will be set up to be significantly more energy-efficient, with a clear focus on renewable energy and innovative technologies.

Flanders Classics

Mar

30th

2026

18:30

Events, B2B Tag

Flanders Classics calls on cycling fans to help ensure safe races together

Tomas Van Den Spiegel, CEO of Flanders Classics: “The campaign goes beyond simply keeping your distance; it is also about respect. Not just for the riders, but for every staff member and public service that helps to make the calendar’s biggest cycling event possible.

Flanders Classics

Feb

27th

2026

03:32

Events, B2B Tag

Registrations for the girls’ races of the Tour of Flanders Youth Day have doubled

Vilvoorde, 27 February 2026 – Flanders Classics and KPMG in Belgium are extending their collaboration within the Closing The Gap project, confirming their joint commitment to sustainable and equal women’s cycling. With the category upgrades of Dwars door Vlaanderen and Scheldeprijs, all women’s races will ultimately reach the same competition level as their male equivalents in 2026.

KPMG

Feb

26th

2026

18:30

Partnerships and Alliances, ESG, B2B Tag

KPMG and Flanders Classics continue to build the future of women’s cycling

Flanders Classics and KPMG in Belgium are extending their collaboration within the Closing The Gap project, confirming their joint commitment to sustainable and equal women’s cycling. With the category upgrades of Dwars door Vlaanderen and Scheldeprijs, all women’s races will ultimately reach the same competition level as their male equivalents in 2026.

Flanders Classics

Feb

22nd

2026

18:30

Partnerships and Alliances, ESG, B2B Tag

KBC and Proximus renew their collaboration with Flanders Classics

Tomas Van Den Spiegel, CEO of Flanders Classics: “With our partners, we deliberately focus on durable relationships of trust. We think in the long term and value partnerships in which the other party also wishes to look ahead strategically.

Flanders Classics

Jan

29th

2026

18:30

Partnerships and Alliances, B2B Tag

BLACKROLL® Official Partner of Heathland Gravel and the Corporate Cycling Challenge

Flanders Classics welcomes BLACKROLL® as a partner for Heathland Gravel and the Corporate Cycling Challenge. The producer of recovery and mobility products will act as Official Partner of Heathland Gravel for the first time. BLACKROLL® will take on the same role for the second consecutive year during the events of the Corporate Cycling Challenge.

Flanders Classics

Nov

27th

2025

19:07

Partnerships and Alliances, B2B Tag

Shimano new Title Partner for Heathland Gravel

The third edition of Heathland Gravel cements its spot on the calendar for 2026. Starting in 2026, Shimano Benelux will be stepping in as Title Partner for the only European qualifying race for Unbound Gravel. Heathland Gravel presented by Shimano is scheduled for the weekend of 7 - 9 August, with the 160km qualifier race taking place on the Sunday.

Flanders Classics

Aug

26th

2025

04:09

Events, CT_Monitor Company

Become a partner of the 2027 Cyclo-cross World Championships in Ostend

On behalf of Toerisme Oostende vzw, Flanders Classics will organize the 2027 UCI Cyclo-cross World Championships in Ostend on January 29, 30 and 31, 2027. The event will strengthen Ostend’s international reputation and represents an opportunity to increase your company’s visibility.

Flanders Classics

Apr

19th

2025

18:30

Events,

Iconic climb returns to Amstel Gold race ahead of Pogacar vs Evenepoel showdown: “We have a generation that races differently than 10 years ago”

Now under the organisation of Flanders Classics, the decision to reintroduce the Cauberg was a collaborative one. "It was a joint decision," explained CEO Tomas Van Den Spiegel to Sporza. "We have a generation that races differently than 10 years ago." The move reflects a broader evolution in race dynamics over recent years, "The current generation races differently than 10 years ago, when it was decided to take the Cauberg out of the final lap.

Cyclinguptodate

Flanders Classics sells broadcasting rights of its 3 cycling and cyclo-cross competitions to 24 companies globally, covering 10 countries. Flanders Classics's rights holders include Disney Sports / ESPN.

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Analysis

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Flanders Classics

Revenue

Founded

Headcount

Headquarters

Primary Segment

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News Summary:

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