Flanders Classics is a privately owned company based in Belgium. Founded in 2010 and operating with approximately 50 employees, it reported $16.3M in revenue as of 2023. Functioning as a tier 3 media tech buyer, the company specializes in the organization of classic cycle races held in Flanders, Belgium. This official cooperation encompasses seven races, of which the Tour of Flanders, one of the Monuments of cycling classics, is considered its most prestigious event.
On February 27, 2026, Flanders Classics and KPMG in Belgium extended their collaboration on the "Closing The Gap" project, reaffirming their commitment to sustainable and equal women’s cycling. This initiative involves category upgrades for Dwars door Vlaanderen and Scheldeprijs, aiming to bring all women’s races to the same competition level as their male equivalents in 2026. Previously, on February 22, KBC and Proximus renewed their collaborations with Flanders Classics. Earlier, on January 29, Flanders Classics welcomed BLACKROLL® as an Official Partner for Heathland Gravel, marking its first year in this role, and for the Corporate Cycling Challenge for the second consecutive year. In November 2025, Shimano Benelux became the new Title Partner for the 2026 edition of Heathland Gravel, scheduled for August 7-9, which serves as the only European qualifying race for Unbound Gravel.
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Flanders Classics offers 4 products in the sports and media and telecoms services industries. Flanders Classics's product portfolio comprises of media and TV services and motorsports and cycling.
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Flanders Classics's revenues were less than $25M in 2023. Caretta Research has split Flanders Classics's revenue into 3 different product categories, the largest of which is cycling. For full access to Flanders Classics's revenue breakdown subscribe to Caretta Portal.
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Flanders Classics sells broadcasting rights of its 3 cycling and cyclo-cross competitions to 24 companies globally, covering 10 countries. Flanders Classics's rights holders include Disney Sports / ESPN.
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