RTBF, also known as Belgian Radio-television of the French Community and Radio-télévision belge de la Communauté française, is a State Owned entity headquartered in Belgium. Founded in 1953, the organization employs approximately 2410 individuals and reported $523.0M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in broadcast television and radio, operating as a public service broadcaster for the French-speaking Community of Belgium. Its counterpart in the Flemish Community is the Dutch-language VRT (Vlaamse Radio- en Televisieomroeporganisatie), and in the German-speaking Community it is BRF (Belgischer Rundfunk).
On September 8, 2026, Bitmovin and Ad Insertion Platform (AIP) announced the first live deployment of AIP’s AdBlendr Server-Guided Ad Insertion (SGAI) solution, integrated with Bitmovin’s Player, at Belgian public broadcaster RTBF. Technology partners Red Bee Media, Dotscreen, and RMB also contributed to this deployment. This development followed RTBF's migration of its streaming advertising workflows to SGAI on September 7, adopting a new system from Bitmovin and Ad Insertion Platform to replace its legacy client-side and server-side ad insertion workflows. The new standards-based SGAI system, built on HLS Interstitials, is designed to improve monetization across RTBF’s live and time-shifted streaming and marked the first active deployment of SGAI on Bitmovin’s player. The partnership between Bitmovin and AIP to deliver the AdBlendr SGAI solution with Bitmovin’s Player was initially announced on September 3, 2026. Previously, on July 7, 2026, French-speaking Media Minister Jacqueline Galant indicated that RTBF would need to make further savings under its next management contract and upcoming budget rounds, aligning with "new savings" being asked of other public bodies.
RTBF offers 4 products in the media and telecoms services industry. RTBF's product portfolio comprises of broadcast television and radio and media and TV services.
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RTBF's revenues were less than $1B in 2024. Caretta Research has split RTBF's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to RTBF's revenue breakdown subscribe to Caretta Portal.
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RTBF currently holds 76 broadcasting rights for sports competitions including multi-sport, handball, basketball, winter sports, cyclo-cross, motorsports, sports sublicensing, tennis, soccer | association football, beach soccer, cycling, athletics and futsal.
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