Golazo Group, a privately owned company headquartered in Belgium, was founded in 1990 and employs approximately 280 individuals. The company reported $52.6M in revenue as of 2024 and functions as a tier 2 media tech buyer. Golazo specializes in motorsports and cycling, primarily as a sports event company focused on recreational mass participation events. Its portfolio includes events such as the Memorial Van Damme, Six Days of Ghent, X20 trophy (cyclo-cross), the Antwerp 10 miles, urban walks, marathons of Rotterdam and Nairobi, and the Ronde Van Vlaanderen or Paris-Roubaix for cycling enthusiasts. Additionally, Golazo advises other rights holders and brands, primarily within the sports industry, on consumer engagement. The company also operates a media arm that concentrates on data profiling, community building, and social media.
Cape Town will debut an international marathon on May 16, 2026, in honor of Nelson Mandela’s legacy, replacing a long-standing October fixture and directing all proceeds to the Nelson Mandela Foundation. This follows the December 21, 2025, announcement that the Brussels (Half) Marathon concluded its final edition on November 2, 2025, with city officials working on a "10 Miles" alternative. Previously, on September 28, 2025, the European Cycling Union (UEC) selected Golazo as its technical and organizational partner to manage several future championship events through 2032. This agreement tasks Golazo with organizing the Road European Championships in 2031 and 2032, the Cyclo-Cross European Championships from 2027 to 2032, the Gravel European Championships from 2029 to 2032, and the Granfondo European Championships from 2026 to 2032. Earlier, on August 16, 2025, Cape Town was awarded the 2027 World Mountain and Trail Running Championships following a successful joint bid by Golazo South Africa, Athletics South Africa, and Western Province Athletics.
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Golazo Group offers 3 products in the media and telecoms services and sports industries. Golazo Group's product portfolio comprises of search, social, and retail media and motorsports and cycling.
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Golazo Group's revenues were less than $100M in 2024. Caretta Research has split Golazo Group's revenue into 2 different product categories, the largest of which is cyclo-cross. For full access to Golazo Group's revenue breakdown subscribe to Caretta Portal.
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Golazo Group sells broadcasting rights of its 2 cyclo-cross competitions to 6 companies globally, covering 3 countries. Golazo Group's rights holders include Warner Bros. Discovery Direct-to-Consumer.
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