Play Sports Group

Play Sports Group is a privately owned company headquartered in the UK, operating as a subsidiary of WBD Networks (Discovery), with approximately 260 employees, and is categorized as a tier 1 media tech buyer. Functioning as a creator of cycling digital video, its content is distributed on platforms such as YouTube, Facebook, and various streaming services. The company operates multiple brands including the Global Cycling Network (GCN), the Global Mountain Bike Network (GMBN), the Global Triathlon Network (GTN), the Electric Mountain Bike Network (EMBN), GCN Tech, and GMBN Tech.