Aftonbladet, a privately owned company headquartered in Sweden and majority-owned by the Norwegian media group Schibsted (91%) with the Swedish Trade Union Confederation (LO) holding 9%, was founded in 1830 and operates with approximately 510 employees. The company, which specializes in media and TV services, reported $132.5M in revenue as of 2024 and functions as a tier 1 media tech buyer. Functioning as Sweden's largest daily newspaper and a digital media house, Aftonbladet operates as a multi-platform news source, reaching over 3.5 million daily readers across mobile, desktop, and print. Its editorial mission combines breaking news and investigative reporting with extensive coverage of sports (through its specialized brand Sportbladet), entertainment, and lifestyle. The company maintains a digital-first business model, balancing high-reach advertising with a subscription service (Aftonbladet Plus) that serves over 250,000 paying members.

2024 Revenue

Founded

1830

Headcount

527

Headquarters

Sweden

Primary Segment

Media and TV services

Ownership

Privately Owned

News Summary:

Aftonbladet recently invited the public to chat with journalists Eric Rosén and Karin Schmidt on September 25, 2026, to discuss its coverage of power holders amidst perceived increasing backlash from politicians against the media. Earlier in September, on September 4, 2026, the publication hosted a public chat with foreign commentators Johan-Mathias Sommarström and photographer Niclas Hammarström, who were on location in Kyiv to answer questions regarding the escalating Russian attacks on Ukraine, which included eight consecutive days of drone and ballistic missile strikes on the capital. This followed Aftonbladet's report on September 2, 2026, that a 16-year-old, suspected of aiding in the Fagersta school attack, admitted knowing about Liam Nebel's plans the day prior but claimed fear prevented him from reporting it, according to the publication's sources. The teenager was arrested in the Stockholm area the previous week. Previously, on August 31, 2026, a SvD Ledare text by Peter Wennblad stated that Aftonbladet's credibility suffered significantly weeks after the "Quisling debate." In May, on May 28, 2026, Aftonbladet reported that Sweden was preparing to donate Jas 39 C/D fighter jets to Ukraine, with an announcement expected during Prime Minister Ulf Kristersson's visit.

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Aftonbladet offers 2 products in the media and telecoms services industry. Aftonbladet's product portfolio comprises of media and TV services, search, social, and retail media and other media.
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Aftonbladet's revenues were less than $250M in 2024. Caretta Research has split Aftonbladet's revenue into 4 different product categories, the largest of which is video streaming. For full access to Aftonbladet's revenue breakdown subscribe to Caretta Portal.
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Examples of Aftonbladet's suppliers include Codemill, Staylive and EI Towers.

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Aftonbladet currently holds 6 broadcasting rights for sports competitions including athletics, soccer | association football, motorsports and multi-sport.

Example Sports Rights Suppliers

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