Aftonbladet, a privately owned company headquartered in Sweden and majority-owned by the Norwegian media group Schibsted (91%) with the Swedish Trade Union Confederation (LO) holding 9%, was founded in 1830 and operates with approximately 510 employees. The company, which specializes in media and TV services, reported $132.5M in revenue as of 2024 and functions as a tier 1 media tech buyer. Functioning as Sweden's largest daily newspaper and a digital media house, Aftonbladet operates as a multi-platform news source, reaching over 3.5 million daily readers across mobile, desktop, and print. Its editorial mission combines breaking news and investigative reporting with extensive coverage of sports (through its specialized brand Sportbladet), entertainment, and lifestyle. The company maintains a digital-first business model, balancing high-reach advertising with a subscription service (Aftonbladet Plus) that serves over 250,000 paying members.

2024 Revenue

Founded

1830

Headcount

507

Headquarters

Sweden

Primary Segment

Media and TV services

Ownership

Privately Owned

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Aftonbladet offers 2 products in the media and telecoms services industry. Aftonbladet's product portfolio comprises of media and TV services and other media.
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Aftonbladet's revenues were less than $250M in 2024. Caretta Research has split Aftonbladet's revenue into 2 different product categories, the largest of which is video streaming. For full access to Aftonbladet's revenue breakdown subscribe to Caretta Portal.
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Examples of Aftonbladet's suppliers include Codemill, Staylive and EI Towers.

Example Suppliers

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Aftonbladet currently holds 6 broadcasting rights for sports competitions including soccer | association football, motorsports, multi-sport and athletics.

Example Sports Rights Suppliers

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