Aftonbladet

http://www.aftonbladet.se
https://www.linkedin.com/company/aftonbladet/

Aftonbladet, a privately owned tier 1 media tech buyer headquartered in Sweden, is majority-owned by the Norwegian media group Schibsted (91%), with the Swedish Trade Union Confederation (LO) holding the remaining 9%. Founded in 1830, the company employs approximately 510 individuals and reported $132.5M in revenue as of 2024. Specializing in media and TV services, Aftonbladet operates as Sweden's largest daily newspaper and functions as a multi-platform news source, reaching over 3.5 million daily readers across mobile, desktop, and print. Its editorial mission combines breaking news and investigative reporting with coverage of sports (through its specialized brand Sportbladet), entertainment, and lifestyle. The company utilizes a digital-first business model, balancing high-reach advertising with a robust subscription service, Aftonbladet Plus, that serves over 250,000 paying members.

2024 Revenue

Founded

1830

Headcount

507

Headquarters

Sweden

Primary Segment

Media and TV services

Ownership

Privately Owned

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Aftonbladet offers 2 products in the media and telecoms services industry. Aftonbladet's product portfolio comprises of other media and media and TV services.

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Aftonbladet's revenues were less than $250M in 2024. Caretta Research has split Aftonbladet's revenue into 2 different product categories, the largest of which is video streaming. For full access to Aftonbladet's revenue breakdown subscribe to Caretta Portal.

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Examples of Aftonbladet's suppliers include EI Towers, Codemill and Staylive.

Example Suppliers

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Aftonbladet currently holds 6 broadcasting rights for sports competitions including athletics, multi-sport, motorsports and soccer | association football.