Grupa Wirtualna Polska, also known as WP, is a publicly owned company headquartered in Poland. Founded in 1995, the company employs approximately 1130 individuals and reported $590.2M in revenue as of 2025. It functions as a tier 1 media tech buyer. The company specializes in media and TV services, operating as a conglomerate of companies active in the media and e-commerce sectors.
On July 20, 2026, Grupa Wirtualna Polska recognized additional estimated income related to a corporate income tax refund, which resulted from correcting CIT overpayments due to the application of the IP Box tax relief. Earlier, on June 26, 2026, the company issued a report detailing notifications of transactions in Wirtualna Polska Holding S.A. shares, specifically concerning the expiration of share pledges conducted by persons closely associated with those discharging managerial responsibilities. This followed a previous notification on June 8, 2026, regarding a transaction in the company's shares executed by a person closely associated with managerial responsibilities. On June 2, 2026, the Ordinary General Meeting of Wirtualna Polska Holding S.A. adopted several resolutions, while some draft resolutions presented were not adopted. Prior to these events, on June 1, 2026, Wirtualna Polska Holding S.A. reported that it generated PLN 551.5 million in cash revenues during the first quarter of 2026, marking a 50% year-on-year increase, with Adjusted EBITDA reaching PLN 98.3 million, a nearly 15% rise from the previous year.
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Grupa Wirtualna Polska offers 2 products in the media and telecoms services industry. Grupa Wirtualna Polska's product portfolio comprises of search, social, and retail media and media and TV services.
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Grupa Wirtualna Polska's revenues were $590.2M in 2025. Caretta Research has split Grupa Wirtualna Polska's revenue into 2 different product categories, the largest of which is video streaming, which represents 100% of Grupa Wirtualna Polska's revenue.
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