Grupa Wirtualna Polska, also known as WP, is a publicly owned company headquartered in Poland. Founded in 1995, the company employs approximately 1130 individuals and reported $590.2M in revenue as of 2025. It functions as a tier 1 media tech buyer. The company specializes in media and TV services, operating as a conglomerate of companies active in the media and e-commerce sectors.
On September 9, 2026, Wirtualna Polska Holding S.A. reported its second-quarter and six-month earnings results for the period ending June 30, 2026, with second-quarter sales reaching PLN 579.38 million, compared to PLN 540.82 million a year prior. Previously, on September 8, 2026, the company announced it generated over PLN 576 million in cash revenue for Q2 2026, an increase of nearly 8% year-over-year. For the first half of the year, the Group’s cash revenue rose by 28% to more than PLN 1.15 billion. Earlier, on July 20, 2026, Wirtualna Polska recognized additional estimated income related to a corporate income tax refund following the correction of CIT overpayments that arose from the application of the IP Box tax relief. This followed a June 26, 2026, report concerning the expiration of share pledges by persons closely associated with those discharging managerial responsibilities. Another report on June 8, 2026, disclosed a transaction in Wirtualna Polska Holding S.A. shares executed by a person closely associated with managerial responsibilities.
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Grupa Wirtualna Polska offers 2 products in the media and telecoms services industry. Grupa Wirtualna Polska's product portfolio comprises of media and TV services and search, social, and retail media.
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Grupa Wirtualna Polska's revenues were $590.2M in 2025. Caretta Research has split Grupa Wirtualna Polska's revenue into 2 different product categories, the largest of which is video streaming, which represents 100% of Grupa Wirtualna Polska's revenue.
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