Grupa Wirtualna Polska, also known as WP, is a publicly owned company headquartered in Poland. Founded in 1995, with approximately 1,130 employees, it reported $590.2M in revenue as of 2025, functioning as a tier 1 media tech buyer. The company operates as a conglomerate of companies active in the media and e-commerce sectors, with a main focus on media and TV services.
Grupa Wirtualna Polska reported notifications on March 30, 2026, concerning the establishment of share pledges by individuals closely associated with persons discharging managerial responsibilities. Previously, on March 24, 2026, the company issued a report on the expiry of a share pledge established on shares by a person closely related to a manager. On the same day, Grupa Wirtualna Polska published its Q4 and full-year 2025 results, revealing a 42% year-on-year increase in cash revenue to PLN 2.19 billion and a 23% rise in Adjusted EBITDA to PLN 574 million for the full year. The company noted that 2025 included the full consolidation of the Invia Group, its largest acquisition to date, alongside significant investments in its media segment. Despite strong revenue growth in Q4 2025, the quarter experienced lower margins due to goodwill impairment and increased costs, with the travel segment outperforming with double-digit growth, while advertising and subscriptions faced margin pressure. Geopolitical risks and operational challenges were also highlighted as uncertainties.
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Grupa Wirtualna Polska offers 2 products in the media and telecoms services industry. Grupa Wirtualna Polska's product portfolio comprises of search, social, and retail media and media and TV services.
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Grupa Wirtualna Polska's revenues were $590.2M in 2025. Caretta Research has split Grupa Wirtualna Polska's revenue into 2 different product categories, the largest of which is video streaming, which represents 98% of Grupa Wirtualna Polska's revenue.
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