RCS Sport, a privately owned company headquartered in Italy, was founded in 1989 and employs approximately 140 individuals. The company reported $51.3M in revenue as of 2023 and functions as a tier 2 media tech buyer. It specializes in motorsports and cycling, operating as a sports and media network that utilizes a consultation approach to provide its partners with a customizable range of services and a portfolio of sports rights.
On April 5, 2026, SBS secured full cycling calendar coverage until 2028 through a deal with RCS Sport, adding the Giro d’Italia Women and Il Lombardia to its broadcast slate. This agreement ensures SBS holds rights to every Grand Tour and Monument race, available live and free for Australian audiences. Previously, on March 29, the Italy Half Marathon – Enzo Ferrari Memorial concluded, attracting 15,000 registered runners. Earlier in the year, on January 21, details emerged about the 24th edition of the Wizz Air Milano Marathon, set to run on April 12, featuring a new route from Corso Sempione to Piazza Duomo and with UniCredit as the title sponsor for the relay. This followed the January 16 announcement of the Tirreno-Adriatico 2026 route, an event praised by Marche Region President Francesco Acquaroli as a globally significant sporting event and a tool for regional promotion.
RCS Sport offers 12 products in the sports and media and telecoms services industries. RCS Sport's product portfolio comprises of motorsports and cycling and content rights.
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RCS Sport's revenues were less than $100M in 2023. Caretta Research has split RCS Sport's revenue into 2 different product categories, the largest of which is cycling. For full access to RCS Sport's revenue breakdown subscribe to Caretta Portal.
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RCS Sport sells broadcasting rights of its 11 cycling competitions to 35 companies globally, covering 13 countries. RCS Sport's rights holders include DirecTV.
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