RCS Sport, a privately owned company headquartered in Italy, was founded in 1989 and employs approximately 140 individuals. The company reported $51.3M in revenue as of 2023 and functions as a tier 2 media tech buyer. It specializes in motorsports and cycling, operating as a sports and media network that utilizes a consultation approach to provide its partners with a customizable range of services and a portfolio of sports rights.
On January 21, 2026, organizers announced a new "race in line" route for the Wizz Air Milano Marathon, scheduled for April 12, which will start from Corso Sempione and conclude in Piazza Duomo, departing from its previous loop format. This development was shared at the UniCredit Tower Hall, with UniCredit serving as the title sponsor for the relay event. Previously, on January 16, the route for the 2026 Tirreno-Adriatico was unveiled, with Marche Region President Francesco Acquaroli highlighting the race's role in promoting the region. This follows the confirmation on December 2, 2025, that the 2026 Giro d'Italia will host its first three stages in Bulgaria, marking the first time in its 109-edition history that the "Corsa Rosa" will start in the Eastern European country. On December 1, 2025, Giro d'Italia director Mauro Vegni described the 2026 route as "modern, balanced, but tough," a strategy designed to attract top cyclists such as Jonas Vingegaard and Remco Evenepoel to potentially attempt a Giro-Tour double.
RCS Sport offers 12 products in the sports and media and telecoms services industries. RCS Sport's product portfolio comprises of content rights and motorsports and cycling.
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RCS Sport's revenues were less than $100M in 2023. Caretta Research has split RCS Sport's revenue into 2 different product categories, the largest of which is cycling. For full access to RCS Sport's revenue breakdown subscribe to Caretta Portal.
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RCS Sport sells broadcasting rights of its 11 cycling competitions to 35 companies globally, covering 13 countries. RCS Sport's rights holders include DirecTV.
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