Radiotelevisione Italiana (RAI)

http://www.rai.it
https://www.linkedin.com/company/rai-radiotelevisione-italiana/

Radiotelevisione Italiana, also known as RAI, is a state-owned company headquartered in Italy. Founded in 1954, it employs approximately 7,880 individuals and reported $2.9B in revenue as of 2025. Functioning as a tier 1 media tech buyer, its main product involves broadcast television and radio. As the national public broadcasting company of Italy, owned by the Ministry of Economy and Finance, RAI operates numerous terrestrial and subscription television channels and radio stations. It is one of the largest broadcasters in Europe and the largest in Italy, competing with other radio and television networks, and maintains a television audience share of 35.9%. Its broadcasts are also received in surrounding countries, including Albania, Bosnia, Croatia, France, Malta, Monaco, Montenegro, San Marino, Slovenia, Switzerland, Serbia, Tunisia, and the Vatican City, with further reach on pay television and some free-to-air channels across Europe, including the UK via the Hotbird satellite. Half of RAI's revenues are derived from broadcast receiving licence fees, with the remainder from the sale of advertising time. RAI was also one of the 23 founding members of the European Broadcasting Union in 1950.

2025 Revenue

Founded

1954

Headcount

9,382

Headquarters

Italy

Primary Segment

Broadcast television and radio

Ownership

State Owned

News Summary:

On July 15, 2026, Rai, alongside Comcast-Sky and Fininvest-Mediaset, collectively maintained 67% of the Italian TV market, with Rai holding a 26.6% share. This occurred as Italy's overall media sector experienced a 0.6% decline in total revenues to over €12 billion, according to AgCom, while streaming platforms grew to become the fourth major player, challenging traditional broadcasters' dominance. Earlier, on July 10, Rai suspended summer reruns of its "Report" program as a "precautionary measure" to protect the brand and editorial staff, pending clarity on a "delicate and complex situation involving host Sigfrido Ranucci." Ranucci described this decision as "shocking." This followed the cancellation of another attempt to merge RaiWay and Ei Towers, two Italian broadcast tower companies, on July 1. Previously, on June 28, members of the Democratic Party on the Parliamentary Oversight Committee for Rai raised concerns with the company's CEO regarding the potential cancellation of cultural and in-depth programs.

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Radiotelevisione Italiana (RAI) offers 21 products in the media and telecoms services industry. Radiotelevisione Italiana (RAI)'s product portfolio comprises of broadcast television and radio.

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Radiotelevisione Italiana (RAI)'s revenues were over $1B in 2025. Caretta Research has split Radiotelevisione Italiana (RAI)'s revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to Radiotelevisione Italiana (RAI)'s revenue breakdown subscribe to Caretta Portal.

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Jul

23rd

2026

06:35

Events, B2B Tag, Events and Conferences, Partnerships

Tourism, Mazzi:

From the Conference of Directors of Italian Cultural Institutes in Verona, Minister of Tourism Gianmarco Mazzi presented 'Italia 2027,' the first major international project to promote Italian music in Europe. Joining him on stage were Vice President of the Council of Ministers and Minister of Foreign Affairs and International Cooperation Antonio Tajani, FIMI Managing Director Enzo Mazza, AssoConcerti President Bruno Sconocchia, and RAI Prime Time Entertainment Director Williams Di Liberatore.

La Milano

Jul

15th

2026

06:30

Financial Results, B2B Tag, Financial Performance

Rai, Mediaset and Sky account for 67 per cent, but streaming platforms are growing and have now become the fourth major player

Rai, Sky and Mediaset remain in the lead, but their dominance is waning. The three major operators still control 67 per cent of the Italian TV market: Rai with 26.6 per cent, Comcast-Sky with 22 per cent, and Fininvest-Mediaset with 18.5 per cent.

Il Sole 24 Ore

Jul

15th

2026

06:30

Financial Results, B2B Tag, Financial Performance

Italy: Media revenues dip, TV maintains dominance

July 15, 2026 From Branislav Pekic in Rome Italy’s media sector experienced a 0.6 per cent decline in total revenues to over €12 billion, according to the annual report from the country’s Communications Regulatory Authority (AgCom).

Advanced Television

Jul

10th

2026

10:23

B2B Tag

Rai suspends summer reruns of Report: "This decision is to protect the brand and editorial staff." Ranucci: "This is a shocking decision."

Report's summer reruns have been suspended. Rai announced this in a statement. "While awaiting full clarity on the delicate and complex situation involving host Sigfrido Ranucci," it reads, "the In-Depth Department has deemed it appropriate to suspend the broadcast of the summer reruns of the television program Report as a precautionary measure, to protect an editorial heritage of great value to the public service.

La Milano

Jul

1st

2026

01:00

B2B Tag

RaiWay-Ei Towers: the merger of the TV towers has been called off yet again

Nothing came of it. And so ends yet another attempt to bring RaiWay and Ei Towers – the two Italian players in the broadcast tower sector, who have repeatedly – and cyclically – been said to be on the verge of marriage, only to end up as the protagonists of a wedding that was never consummated – together.

Il Sole 24 Ore

Jun

28th

2026

01:00

B2B Tag

The Democratic Party is asking RAI not to cut cultural programs

by Redazione , published on 28/06/2026 Categories: News / Disclaimer Members of the Democratic Party on the Parliamentary Oversight Committee for RAI have submitted a question to the company’s CEO: they are concerned about the possible cancellation of cultural and in-depth programs.

Finestre sull'Arte

Jun

18th

2026

01:00

Events, Sports Rights Updates, B2B Tag

World Cup, Rai beyond 2022: 4.3 million viewers and a surge in young viewers

The 2026 World Cup has already sent a clear signal: global football, as a major event, continues to attract viewers to their televisions. And not just to their televisions at home. According to an analysis by Studio Frasi based on Auditel data, the first six matches broadcast by the main channels attracted an average of 4.3 million viewers, more than the 3 million recorded in 2018 on Canale 5 and Italia 1 and the 4 million in 2022 on Rai1 and Rai2.

Il Sole 24 Ore

Jun

4th

2026

05:17

Emerging Tech, Awards and Recognitions, B2B Tag

Nominees for EBU Technology and Innovation Award 2026 announced

Nominees for the European Broadcasting Union’s (EBU) Technology and Innovation Award 2026 have been announced. Presented at the EBU Technology and Innovation Summit and Technical Assembly, the Award recognises, encourages and supports outstanding technical solutions developed by Member organisations.

TVBEurope

May

26th

2026

10:33

B2B Tag

Italy’s RAI Pushes EI Towers Contract Extensions Amid RaiWay Merger

RAI Seeks EI Towers Contract Extensions Before RaiWay Merger Deal in Italy Overview of the RAI, EI Towers, and RaiWay Merger Negotiations By Elvira Pollina Background of the Merger Talks MILAN, May 26 (Reuters) - Italy's RAI is pushing for EI Towers to extend contracts with broadcasters using its infrastructure before it merges with the state broadcaster's RaiWay to ensure longer-term business stability, three sources told Reuters.

Global Banking & Finance Review

May

26th

2026

02:56

Events, B2B Tag

Sanremo 2027, the organizational phase has begun. Di Liberatore: "We're working with De Martino."

Work has begun on the 2027 Sanremo Music Festival. This was confirmed to Adnkronos by Rai's Prime Time Entertainment Director, Williams Di Liberatore, who outlines the first steps toward the event. "Together with Stefano De Martino, we're getting the process underway," the director explains, "where we're finalizing all the bureaucratic and organizational aspects, including the regulations." This behind-the-scenes work, therefore, forms the foundation for subsequent artistic and editorial decisions.

La Milano

May

21st

2026

01:00

Financial Results, B2B Tag

Rai CEO Rossi: ‘Back in the black after eight years, the company is regaining its strength’

Rome, 21 May (LaPresse) – “Rai is back in the black after eight years. The organisation has regained its strength, vision and capacity for the future. Thanks to the employees who are supporting this revival with professionalism and commitment.” So said Rai’s Chief Executive, Giampaolo Rossi, following the approval of the draft financial statements as at 31 December 2025.

LaPresse US

May

20th

2026

05:30

Partnerships and Alliances, B2B Tag

Managed Services | ltaltel expands collaboration with Italy’s Rai

ltaltel , a multinational Information & Communication Technology company, is expanding the scope of its collaboration with Rai, the exclusive concessionaire of Italy’s public radio, television, and multimedia broadcasting service, to include management and maintenance services for data and telephony infrastructure.

TelecomDrive

Examples of Radiotelevisione Italiana (RAI)'s suppliers include Atos, Akamai and Accenture.

Example Suppliers

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Radiotelevisione Italiana (RAI) currently holds 112 broadcasting rights for sports competitions including fencing, rowing, basketball, marathon, multi-sport, athletics, soccer | association football, american football, cycling, volleyball, beach volleyball, cyclo-cross, motorsports, tennis, winter sports, triathlon, aquatics and swimming, ice skating, archery, biathlon, rugby union, futsal, horse racing and canoeing and kayaking.