Radiotelevisione Italiana (RAI)

Radiotelevisione Italiana, also known as RAI, is a state-owned company headquartered in Italy. Founded in 1954, it employs approximately 7,880 individuals and reported $2.8B in revenue as of 2024, functioning as a tier 1 media tech buyer. As the national public broadcasting company of Italy, it specializes in broadcast television and radio. It operates terrestrial and subscription television channels and radio stations, serving as a significant broadcaster in Europe and Italy with a television audience share of 35.9%. RAI's broadcasts are received in countries including Albania, Bosnia, Croatia, France, Malta, Monaco, Montenegro, San Marino, Slovenia, Switzerland, Serbia, Tunisia, and the Vatican City, as well as on pay television and some FTA channels across Europe, including the UK via the Hotbird satellite. Half of its revenues are derived from broadcast receiving license fees, with the remainder from advertising sales. RAI was also one of the 23 founding members of the European Broadcasting Union in 1950.