Radiotelevisione Italiana (RAI)

http://www.rai.it
https://www.linkedin.com/company/rai-radiotelevisione-italiana/

Radiotelevisione Italiana, also known as RAI, is a state-owned tier 1 media tech buyer headquartered in Italy. Founded in 1954 and operating with approximately 7,880 employees, the company reported $2.8 billion in revenue as of 2024. As the national public broadcasting company of Italy, owned by the Ministry of Economy and Finance, RAI specializes in operating terrestrial and subscription television channels and radio stations. It maintains a television audience share of 35.9% and distributes its broadcasts in surrounding countries, including Albania, Bosnia, Croatia, France, Malta, Monaco, Montenegro, San Marino, Slovenia, Switzerland, Serbia, Tunisia, and the Vatican City, in addition to pay television and some Free-To-Air (FTA) channels across Europe, including the UK via the Hotbird satellite. Half of RAI's revenues are generated from broadcast receiving licence fees, with the remainder from the sale of advertising time. The organization also holds the distinction of being one of the 23 founding members of the European Broadcasting Union, established in 1950.

2024 Revenue

Founded

1954

Headcount

7,873

Headquarters

Italy

Primary Segment

Broadcast television and radio

Ownership

State Owned

News Summary:

On April 14, 2026, RAI announced L’Aquila, the Italian Capital of Culture 2026, will host the 78th edition of Prix Italia from September 28 to October 2. This historic international competition, organized by RAI, focuses on achievements in Radio, Television, and Multimedia production, operating under the High Patronage of the President of the Italian Republic.

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Radiotelevisione Italiana (RAI) offers 21 products in the media and telecoms services industry. Radiotelevisione Italiana (RAI)'s product portfolio comprises of broadcast television and radio.

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Radiotelevisione Italiana (RAI)'s revenues were over $1B in 2024. Caretta Research has split Radiotelevisione Italiana (RAI)'s revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to Radiotelevisione Italiana (RAI)'s revenue breakdown subscribe to Caretta Portal.

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May

2nd

2026

18:30

B2B Tag

Rossi (Rai): 'No backward steps on the real estate plan: Rai is not a museum'

Rai's property plan 'will not stop' and will not be rewritten on the wave of controversy. The chief executive of public television, Giampaolo Rossi, chooses clear-cut words as the case of the Teatro delle Vittorie spreads to regional offices, governance, accounts, ratings and sports rights.

Il Sole 24 Ore

May

2nd

2026

18:30

B2B Tag

Rossi: No step backwards on RAI's real estate plan, annual savings of over ten million

Rai's real estate plan "is not stopping" and will not be rewritten in the wake of the controversy. This was stated by Rai's CEO. Giampaolo rossi, in an interview with "Il Sole 24 Ore". "The real estate plan is an integral part of the business plan and serves not to sell off properties, but to build the future of RAI.

Agenzia Nova

Apr

30th

2026

18:30

Emerging Tech, B2B Tag

Report: Italy has 283 TV channels

As of December 2025, Italy has 283 TV channels nationwide, operated by just under 100 broadcasters – two‑thirds of them domestic. Excluding duplicates and time‑shifted versions, there are 211 parent channels, according to the 2025 report of the Italian broadcasting association Confindustria Radio TV.

Advanced Television

Apr

23rd

2026

18:30

B2B Tag

Gregorio Paltrinieri Qualifies For Euros In 1500 Free: “Now It’s The Pool That Helps Me Reset”

2026 ITALIAN SWIMMING CHAMPIONSHIPS Tuesday, April 14th – Saturday, April 18th Prelims at 10am local (4am ET)/Finals at 6pm local (Noon ET) *Friday finals start at 5:15pm local (11:15am ET) Riccione, Italy LCM (50m) 2026

SwimSwam

Apr

22nd

2026

07:12

Partnerships and Alliances, New Offerings, ESG, B2B Tag

Brazilian Amazon debuts unique tourism and sustainability brand

An initiative by RAI (Integrated Amazon Routes) in partnership with Embratur aims to promote the destination while generating even greater value for tourism professionals and local producers One of the richest, most diverse and symbolic territories in the world, the Brazilian Legal Amazon gains, for the first time, its own official brand.

Mediashotz

Apr

14th

2026

18:30

Awards and Recognitions, B2B Tag

RAI: Prix Italia, L’Aquila will host the 78th Edition from September 28 to October 2 – ABU

L’Aquila, Italian Capital of Culture 2026, will host the 78th edition of Prix Italia, the historic international competition organized by RAI and dedicated to the best of Radio, Television, and Multimedia production, under the High Patronage of the President of the Italian Republic.

Asia-Pacific Broadcasting Union

Apr

14th

2026

02:30

B2B Tag

New Amazon branding is stunningly different

Legal Amazon is a huge region covering around 60% of Brazil and comprising nine states in the Amazon basin. It is, of course, also home to the world's largest tropical rainforest, making it one of the most diverse place in terms of wildlife.

Inkl

Apr

14th

2026

02:30

B2B Tag

New Amazon branding is stunningly different

We've seen some creative tourist board logos over the years, but Amazonia may have set a new standard for striking destination branding. The first unified branding for the largest socio-geographic division of Brazil, includes a vibrant logo design that takes inspiration from the region's famed rivers to represent individual states.

Creative Bloq

Apr

13th

2026

02:39

Events, Artificial Intelligence, B2B Tag

Rai Firenze examines AI’s impact on radio

An event at Rai Firenze — the Florence regional headquarters of Italy’s public service broadcaster RAI — on Feb. 18 explored how artificial intelligence is reshaping radio, focusing on practical applications and ethical implications. The session marked World Radio Day 2026 and brought together high school students and industry speakers to examine how AI influences audio production, presentation and audience trust.

RedTech News

Apr

13th

2026

02:34

Partnerships and Alliances, Emerging Tech, B2B Tag

BBC R&D, Rai, Jünger Audio help EBU drive adoption of Object

The European Broadcasting Union (EBU) has established a new initiative to drive the practical deployment of Audio Definition Model (ADM) and Serial ADM (S-ADM) across modern broadcast workflows. The ADM Implementers Group (ADM-IG) brings together broadcasters and technology providers to address implementation challenges, with a strong emphasis on interoperability and operational readiness, said the EBU.

TVBEurope

Apr

11th

2026

08:41

Events, Artificial Intelligence, B2B Tag

RAIC 2026 highlights need for Africa to control data and AI systems

By Buertey Francis BORYOR Rethink Africa Intelligence ( RAI ), a Pan-African intelligence ecosystem has called on African countries to build systems that retain and process data locally, stressing that data and artificial intelligence are emerging as the continent’s most valuable resources in the 21st century.

MSN International

Apr

8th

2026

18:30

Emerging Tech, B2B Tag

Broadcasters call for programmable 5G connectivity

The group, which includes BBC, France Télévisions, Haivision, Neutral Wireless, GSMA Fusion, Amarisoft, AW2S, RAI Radiotelevisione Italiana, and Sony, hopes for this updated system to secure the connectivity required for resilient, ultra-low-latency operations. In a new Statement of Requirement issued with support from the International Broadcasting Convention (IBC), the group highlights that broadcasters require user-accessible control of network performance to adopt 5G in broadcasting.

Broadcast & CableSat

Examples of Radiotelevisione Italiana (RAI)'s suppliers include Akamai, Accenture and Atos.

Example Suppliers

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Radiotelevisione Italiana (RAI) currently holds 110 broadcasting rights for sports competitions including canoeing and kayaking, aquatics and swimming, fencing, volleyball, beach volleyball, soccer | association football, ice skating, triathlon, tennis, american football, biathlon, rugby union, marathon, athletics, futsal, rowing, horse racing, multi-sport, cyclo-cross, cycling, archery, basketball, motorsports and winter sports.