British Cycling, a state-owned entity headquartered in the UK, was founded in 1959. The organization employs approximately 520 individuals, reported $44.5M in revenue as of 2025, and functions as a tier 2 media tech buyer. It serves as the national governing body for motorsports and cycling, based in Manchester.
British Cycling announced the appointment of Chris Pilling as its new independent Chair on July 9, 2026, following a thorough recruitment process and national board approval; Pilling is set to join the organization on July 13. This follows the conclusion of Jon Dutton’s tenure as British Cycling CEO on July 4, with an interim CEO now in place until a permanent replacement is appointed. Dutton, who joined British Cycling in 2023 after serving five years as chief executive of the Rugby League World Cup, had announced his resignation in January. Earlier, on July 3, the National Training Federation for Wales (NTFW) welcomed an employability program linked to the Tour de France race, scheduled to come to Wales next summer, and expressed interest in collaborating with British Cycling, which will deliver the "Readiness to Work" program.
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British Cycling offers 3 products in the media and telecoms services and sports industries. British Cycling's product portfolio comprises of motorsports and cycling and search, social, and retail media.
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British Cycling's revenues were less than $50M in 2025. Caretta Research has split British Cycling's revenue into 3 different product categories, the largest of which is cycling. For full access to British Cycling's revenue breakdown subscribe to Caretta Portal.
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Examples of British Cycling's suppliers include IMG Studios and Blinkfire.
Example Suppliers
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British Cycling sells broadcasting rights of its 2 cycling and cyclo-cross competitions globally. British Cycling currently holds broadcasting rights for sports competitions including cyclo-cross.
Example Sports Rights Customers
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Example Sports Rights Suppliers
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