British Cycling, a state-owned entity headquartered in the UK, founded in 1959, employs approximately 520 individuals, and reported $44.5M in revenue as of 2025. It also functions as a tier 2 media tech buyer. The company specializes in motorsports and cycling, serving as the national governing body for cycling, based in Manchester.
On April 30, 2026, North Yorkshire councillors were set to discuss funding to stage the Lloyds Tour of Britain cycling race in the county later in 2026 and again in 2027, aiming to promote the region to a global audience and bring economic benefits. Previously, on April 20, 2026, further details emerged regarding the 2027 Tour de France Femmes Grand Départ, confirming the UK would host the race's first three stages and London would see its first-ever team time trial. This followed an April 19, 2026, announcement where organizers unveiled the route for stage one of the event in Leeds, scheduled for July 30, 2027, building on the city's confirmation as host in January. Earlier, on April 9, 2026, Alex Greenfield rejoined the Great Britain Cycling Team as Performance Pathway Manager, bringing over 13 years of experience in cycling development to the role more than 15 years after retiring as a competitive cyclist.
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British Cycling offers 3 products in the sports and media and telecoms services industries. British Cycling's product portfolio comprises of search, social, and retail media and motorsports and cycling.
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British Cycling's revenues were less than $50M in 2025. Caretta Research has split British Cycling's revenue into 3 different product categories, the largest of which is cycling. For full access to British Cycling's revenue breakdown subscribe to Caretta Portal.
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British Cycling sells broadcasting rights of its 2 cyclo-cross and cycling competitions globally. British Cycling currently holds broadcasting rights for sports competitions including cyclo-cross.
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