British Cycling, a state-owned entity headquartered in the UK, was founded in 1959. The organization employs approximately 520 individuals, reported $44.5M in revenue as of 2025, and functions as a tier 2 media tech buyer. It serves as the national governing body for motorsports and cycling, based in Manchester.
On August 27, 2026, Prime Minister Andy Burnham was urged to invest £30 million in safe cycling infrastructure and facilities to create a lasting legacy of improved public health and reduced inequality following next summer’s Tour de France visit to the UK. This call followed British Cycling's announcement on August 18 that it secured free-to-air and pay-television broadcast coverage for the 2026 Lloyds Tour of Britain Women and Men. The national governing body partnered with ITV and Warner Bros. Discovery, with ITV4 and ITVX slated to provide free-to-air coverage, including daily highlights of the women’s race and live coverage of the men’s race. Earlier, on August 17, British Cycling confirmed Professor Pete Bonfield, a materials engineer and current vice-chancellor and president of the University of Westminster, would assume the role of its new chief executive in November. Previously in August, the organization released details for the 2026 Lloyds Tour of Britain Women, a UCI Women’s WorldTour event. On August 10, it announced Wales would host two stages, with Mold hosting the start of stage three on August 21, marking its first time hosting a Tour stage. The same day, British Cycling revealed Lancashire would also host the women’s race for the first time, with Clitheroe staging the start of Stage Two.
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British Cycling offers 3 products in the sports and media and telecoms services industries. British Cycling's product portfolio comprises of search, social, and retail media and motorsports and cycling.
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British Cycling's revenues were less than $50M in 2025. Caretta Research has split British Cycling's revenue into 3 different product categories, the largest of which is cycling. For full access to British Cycling's revenue breakdown subscribe to Caretta Portal.
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Examples of British Cycling's suppliers include Blinkfire and IMG Studios.
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British Cycling sells broadcasting rights of its 2 cycling and cyclo-cross competitions globally. British Cycling currently holds broadcasting rights for sports competitions including cyclo-cross.
Example Sports Rights Customers
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Example Sports Rights Suppliers
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