British Cycling, a state-owned entity headquartered in the UK, operates as a tier 2 media tech buyer. Founded in 1959, the organization employs approximately 520 individuals and reported $43.1M in revenue as of 2024. Functioning as the national governing body for cycling, based in Manchester, it focuses on motorsports and cycling.
On April 1, 2026, British Cycling teamed up with Play Their Way, a national movement dedicated to child-first coaching, to deliver a Coach Engagement Day at the National Cycling Centre in Manchester, bringing together grassroots cycling coaches for learning and practical experience. This followed the York and North Yorkshire Combined Authority's approval on March 30, 2026, of a plan to partner with British Cycling to host stages of the Tour of Britain cycling race in North Yorkshire in both 2026 and 2027. Earlier, on March 29, 2026, North Yorkshire secured £350,000 in funding from the York and North Yorkshire Combined Authority to host these stages of the Lloyds Tour of Britain, anticipating economic benefits and global exposure for the region.
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British Cycling offers 3 products in the sports and media and telecoms services industries. British Cycling's product portfolio comprises of motorsports and cycling and media and TV services.
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British Cycling's revenues were less than $50M in 2024. Caretta Research has split British Cycling's revenue into 3 different product categories, the largest of which is cycling. For full access to British Cycling's revenue breakdown subscribe to Caretta Portal.
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British Cycling sells broadcasting rights of its 2 cycling and cyclo-cross competitions globally. British Cycling currently holds broadcasting rights for sports competitions including cyclo-cross.
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