SweetSpot Group

http://www.sweetspotgroup.co.uk
https://www.linkedin.com/company/sweetspotgroup/

SweetSpot Group, a privately owned company headquartered in the United Kingdom, was founded in 2003 and operates with approximately 30 employees. The company functions as a sports events and marketing entity, primarily known for organizing Britain’s cycling races, specifically the Tour of Britain and the Women’s Tour.

2024 Revenue

Founded

2003

Headcount

Headquarters

United Kingdom

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

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SweetSpot Group offers 3 products in the media and telecoms services and sports industries. SweetSpot Group's product portfolio comprises of motorsports and cycling and search, social, and retail media.

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Caretta Research has split SweetSpot Group's revenue into 2 different product categories, the largest of which is cycling. For full access to SweetSpot Group's revenue breakdown subscribe to Caretta Portal.

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SweetSpot Group sells broadcasting rights of its 2 cycling competitions to 11 companies globally, covering 4 countries. SweetSpot Group's rights holders include Sky Group.