SweetSpot Group

http://www.sweetspotgroup.co.uk
https://www.linkedin.com/company/sweetspotgroup/

SweetSpot Group, a privately owned UK-based company founded in 2003, employs approximately 30 people. Its primary business is in spectator sports event management and marketing. As of 2023, the company is notably responsible for organizing and promoting the Tour of Britain and the Women's Tour cycling races in the UK.

Revenue

Founded

2003

Headcount

Headquarters

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

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SweetSpot Group offers 3 products in the media and telecoms services and sports industries. SweetSpot Group's product portfolio comprises of media and TV services and motorsports and cycling.

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SweetSpot Group's revenues were less than $10M in 2023. Caretta Research has split SweetSpot Group's revenue into 2 different product categories, the largest of which is cycling. For full access to SweetSpot Group's revenue breakdown subscribe to Caretta Portal.

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SweetSpot Group sells broadcasting rights of its cycling competitions to 11 companies globally, covering 4 countries. SweetSpot Group's rights holders include ITV, Virgin Media and Sky Group.