SweetSpot Group is a privately owned sports events and marketing company based in the UK. Founded in 2003, the company specializes in motorsports and cycling events. With a team of 30 employees, SweetSpot Group is responsible for organizing and managing some of the most prestigious cycling races in Britain, including the Tour of Britain and the Women's Tour.

Revenue

Founded

2003

Headcount

21

Headquarters

UK

Primary Segment

Spectator Sports

Ownership

Privately Owned

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SweetSpot Group offers 3 products in the sports and media and telecoms services industries. SweetSpot Group's product portfolio comprises of motorsports and cycling and streaming services.
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SweetSpot Group sells broadcasting rights of its cycling competitions globally.

Example Sports Rights Customers

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