SweetSpot Group

http://www.sweetspotgroup.co.uk
https://www.linkedin.com/company/sweetspotgroup/

SweetSpot Group, a privately owned company headquartered in the UK, was founded in 2003 and employs approximately 30 individuals. The company reported $8.0M in revenue as of 2023 and is recognized as a tier 3 media tech buyer. Specializing in motorsports and cycling, SweetSpot Group is the sports events and marketing company responsible for Britain’s cycling races, including the Tour of Britain and the Women’s Tour.

Revenue

Founded

2003

Headcount

Headquarters

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

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SweetSpot Group offers 3 products in the sports and media and telecoms services industries. SweetSpot Group's product portfolio comprises of media and TV services and motorsports and cycling.

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SweetSpot Group's revenues were less than $10M in 2023. Caretta Research has split SweetSpot Group's revenue into 2 different product categories, the largest of which is cycling. For full access to SweetSpot Group's revenue breakdown subscribe to Caretta Portal.

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SweetSpot Group sells broadcasting rights of its 2 cycling competitions to 11 companies globally, covering 4 countries. SweetSpot Group's rights holders include Sky Group.