European Cycling Union, also known as Union Européenne de Cyclisme or UEC, is a non-profit organization headquartered in Switzerland. Founded in 1990, it employs approximately 10 people and reported $3.4M in revenue as of 2023. The organization operates as a tier 3 media tech buyer. Its main product involves motorsports and cycling, specializing in the development and encouragement of all cycling disciplines across Europe, and is responsible for organizing all European Championships and European Cups.

Revenue

Founded

1990

Headcount

9

Headquarters

Switzerland

Primary Segment

Motorsports and cycling

Ownership

Non-profit

News Summary:

Slovenia is preparing to host the 2026 UEC Road European Championships in October, marking the most significant cycling event ever held in the country, with fewer than 140 days remaining as of May 22, 2026. Previously, on April 26, 2026, European Cycling Union (UEC) Events Coordinator Vladimiros Petsas lauded the Tour of Türkiye, noting its significant annual progress and stating it is almost at the same level as the Tour de France and other major cycling events, reflecting a growing passion for cycling in Türkiye. This followed the UEC's announcement on April 6, 2026, that Granfondo Tre Valli Varesine will organize the 2026 UEC Granfondo European Championships, featuring a 22km time trial and choice of a 101km mediofondo or 126km granfondo race. Earlier, on March 14, 2026, the UEC’s Management Board awarded six major events for 2026 and 2027, aiming to enrich the European cycling calendar. These developments build on events such as the 2025 UEC Downhill European Mountain Bike Championships, which concluded on August 2, 2025, in La Molina, Spain, where 387 athletes from 27 nations competed and continental titles were awarded across various categories, confirming the discipline's increasingly central role within European cycling.

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European Cycling Union offers 4 products in the media and telecoms services and sports industries. European Cycling Union's product portfolio comprises of motorsports and cycling and search, social, and retail media.
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European Cycling Union's revenues were less than $10M in 2024. Caretta Research has split European Cycling Union's revenue into 2 different product categories, the largest of which is cycling. For full access to European Cycling Union's revenue breakdown subscribe to Caretta Portal.
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European Cycling Union sells broadcasting rights of its 3 cycling competitions to 12 companies globally, covering 3 countries. European Cycling Union's rights holders include Radiotelevisione Italiana (RAI).

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