AusCycling is a privately owned entity headquartered in Australia. Founded in 2020, the organization employs approximately 140 individuals, reported $7.5M in revenue as of 2023, and functions as a tier 3 media tech buyer. As the national governing body for cycling in Australia, AusCycling oversees motorsports and cycling activities across the country.
Alessia McCaig secured her third consecutive sprint-keirin double and her 10th career national title at the AusCycling Track National Championships in Brisbane on March 27, where Leigh Hoffman also completed a sprint-keirin double. This followed McCaig and Hoffman claiming national titles in their respective finals a day earlier, with Queensland’s Neve Parslow also marking her presence at the championships. Previously, on March 24, the AusCycling History and Heritage Sub-Committee Victoria, founded 14 years ago and led by Ray Bowles, showcased its collection of 5,000 items tracing Victorian cycling history. Separately, Coburg Cycling Club celebrated its 130th anniversary at its velodrome clubhouse. Earlier, on March 22, Perth rider Sophia Sammons (Team Readcat) won the general classification of the Q Tour in Queensland, thereby securing the overall ProVelo Super League SBS Women's League title.
AusCycling offers 3 products in the sports and media and telecoms services industries. AusCycling's product portfolio comprises of motorsports and cycling and media and TV services.
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AusCycling's revenues were less than $10M in 2023. Caretta Research has split AusCycling's revenue into 2 different product categories, the largest of which is cycling. For full access to AusCycling's revenue breakdown subscribe to Caretta Portal.
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AusCycling sells broadcasting rights of its 2 cycling competitions to 5 companies globally, covering 2 countries. AusCycling's rights holders include Special Broadcasting Services (SBS). AusCycling currently holds broadcasting rights for sports competitions including cycling.
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