Peacock, a privately owned streaming service founded in 2020 and headquartered in the US, is a subsidiary of NBCUniversal. Employing approximately 1150 people, it offers a range of content including movies, unscripted television programs, live events, news, sports, and pop culture programming. In 2023, Peacock's revenue exceeded $1 billion.
On August 28, 2025, new agreements expanded entertainment options for Prime Video, Peacock, Fire TV, and Xfinity X1 customers. Prime Video customers gained access to Peacock Premium Plus, an ad-free subscription service, for $16.99 monthly or $169.99 annually. On an unspecified date, Peacock expanded its free channel lineup with six networks owned by the E.W. Scripps Company. September 16, 2025, marked the one-year anniversary of Spectrum's Customer Commitment, focusing on reliable service and customer experience. Finally, on September 3, 2025, Mark Woodbury, Chairman and Chief Executive Officer of Universal Destinations & Experiences, participated in the BofA Securities 2025 Media Communications & Entertainment Conference.
Peacock currently holds 48 broadcasting rights for sports competitions including american football, cyclo-cross, golf, motorsports, rugby union, marathon, tennis, cycling, winter sports, multi-sport, soccer | association football, ice skating, athletics, horse racing and gymnastics.