Peacock, a privately owned streaming service founded in 2020 and headquartered in the US, is a subsidiary of NBCUniversal. Employing approximately 1150 people, it offers a range of content including movies, unscripted television programs, live events, news, sports, and pop culture programming. In 2023, Peacock's revenue exceeded $1 billion.
Peacock currently holds 61 broadcasting rights for sports competitions including golf, marathon, soccer | association football, gymnastics, rugby union, cycling, winter sports, horse racing, cyclo-cross, american football, multi-sport, tennis, athletics, motorsports and ice skating.