Peacock

http://www.peacocktv.com
https://www.linkedin.com/company/peacocktv/

Peacock, a privately owned company headquartered in the US and operating under parent company NBCUniversal Media Group, was founded in 2020 and employs approximately 1,150 individuals. The company reported $4.9B in revenue as of 2024. Functioning as a tier 1 media tech buyer, it specializes in providing a streaming service that aggregates movies, unscripted television, live events, news, sports, and pop culture content.

2024 Revenue

Founded

2020

Headcount

1,149

Headquarters

Primary Segment

Media and TV services

Ownership

Privately Owned

News Summary:

Peacock operates within a competitive streaming landscape, alongside platforms such as Hulu, Netflix, Disney+, and others. Previously, on February 6, 2026, NBC, Peacock's parent company, prepared to broadcast the Super Bowl, though analysts speculated that viewership would not reach the previous year's record of 127.7 million, despite a new Nielsen measurement system. Earlier the same day, Peacock began streaming the 2026 Winter Olympics from Milan and Cortina d’Ampezzo, Italy, as part of NBC and its sister platforms' broadcast coverage of the highly-watched global event. This follows news from February 5, 2026, that a Walmart+ subscription offers members a free Peacock subscription, in addition to benefits like free delivery, shipping, and gas savings.

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Peacock offers products in the media and telecoms services industry. Peacock's product portfolio comprises of media and TV services.

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Peacock's revenues were over $1B in 2024. All the revenue comes from video streaming.

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Feb

12th

2026

13:58

Emerging Tech, B2B Tag

Peacock may be the best streamer to watch live sports: here's why

If you didn't watch Super Bowl LX using a TV antenna of via cable, chances are you viewed it using one of the best streaming services. And, as it turns out, the service owned by the broadcaster who owned the rights to the game had a pretty good day — even it the game was snoozefest.

Tom's Guide

Feb

11th

2026

18:30

Events, Emerging Tech, B2B Tag

faced as broadcast dominates Super Bowl

The 2026 Super Bowl lured 124.9 million viewers across the US on Sunday, per Nielsen data, which marks a decline from the previous year’s 127.7 million viewers across broadcast and streaming platforms. Considering that the 2025 Super Bowl was available free to stream on Fox-owned Tubi, we are surprised the gulf between the two events isn’t wider, as this year’s event required viewers to stump up for a Peacock Premium subscription.

ReThink Technology Research

Feb

10th

2026

06:30

Emerging Tech, B2B Tag

Apple TV subscribers can add Peacock to watch all Olympic events for only $2 per month more

Apple TV customers can add Peacock for just $2 per month more! Apple TV customers can add Peacock for just $2 per month more! Bundle Apple TV and Peacock together and pay just $15 per month to watch the Olympics, Apple originals, and more! Known for breaking major streaming stories, he’s covered everything from Netflix policy shifts to Peacock’s ad-tier changes.

The Streamable

Feb

9th

2026

01:57

B2B Tag

Podcasting Is Now A Key Part Of The Olympics

In the last several Olympics (Winter and Summer), corporate media has added podcasting to its toolbox for broadcasting about the Olympics. Peacock has invested in Olympics podcasts as part of their multi-billion-dollar investment.

Forbes

Feb

8th

2026

21:06

Emerging Tech, B2B Tag

Milan Cortina Winter Olympics Day One Biggest TV, Streaming Viewership in 16 Years

Erik Gruenwedel The opening day (Feb. 7) of competition of the Milano Cortina Winter Olympics averaged 28.5 million viewers across NBC, Peacock, USA Network and CNBC, according to new data from Nielsen and Adobe Analytics. It was the most-watched day of Winter Games TV coverage since 2014 and a 92% increase over the opening Saturday of the 2022 Beijing Olympics with 14.8 million.

Media Play News

Feb

8th

2026

18:30

B2B Tag

Telemundo and Peacock Debut Super Bowl Spot Featuring Owen Wilson and Sofia Vergara, Showcasing the Emotion and Cultural Power of Experiencing the World Cup in Spanish

Talent-led creative aired immediately after Bad Bunny’s halftime performance during the Super Bowl Marking the start of Telemundo and Peacock’s road to the FIFA World Cup 26™, set to deliver the largest Spanish-language coverage in

Nbcuniversalnewsgroup

Feb

7th

2026

11:38

B2B Tag

Here's What's New To Streaming This Week? (Feb, 6, 2026)

With so many streaming platforms competing for attention — including Hulu, Netflix, Disney+, Prime Video, Peacock, Paramount+, Apple TV+, HBO Max, and others — finding something worthwhile to watch can feel like a task in itself.

Trinikid

Feb

7th

2026

11:22

Emerging Tech, B2B Tag

How To Watch The 2026 Superbowl For Free - Where To Stream & More

It is officially Super Bowl weekend, and the 2026 streaming landscape has shifted dramatically. Peacock has officially moved away from its traditional "sign-up-and-go" free trials, focusing instead on long-term value strategies to monetize the massive collision of Super Bowl LX and the Milano Cortina Winter Olympics.

Dealnews

Feb

6th

2026

11:59

Emerging Tech, B2B Tag

Why Super Bowl TV Ratings Will Be Down This Year

1. Last year’s Super Bowl between the Eagles and Chiefs drew 127.7 million viewers for Fox. It set a new record for the most watched telecast in television history. My guess is that NBC won’t come close to topping this on Sunday, despite Nielsen using a new viewership measurement system that has seen big increases across the board for most sporting events in recent months.

Sports Illustrated US

Feb

6th

2026

10:20

Emerging Tech, B2B Tag

winning features during Winter Olympics streaming on Peacock will be front and center in Milan – Douglas Now

In just a few hours, the 2026 Winter Olympics will begin in Milan and Cortina d’Ampezzo, Italy. NBC and its sister platforms will broadcast and stream the Games, which are always one of the most-watched events of any year in which they are held.

Douglas Now

Feb

6th

2026

06:08

Emerging Tech, B2B Tag

Why the 2026 Super Bowl Viewing Guide is a Masterclass in Chaos

Picture this: It is February 2026. You have the wings, the beer, and the lucky jersey. You flip on the TV, but the screen is blank. Or worse, it is asking for a password you forgot to a service you didn’t know you needed.

Made-in-China.com

Feb

5th

2026

06:30

B2B Tag

Get Peacock free with a subscription to Walmart+ and enjoy free delivery, shipping, gas savings, more

Need a free Peacock subscription? Here’s how to get one Need a free Peacock subscription? Here’s how to get one A Walmart+ subscription comes with a wide selection of benefits — including the option of a free Peacock subscription.

The Streamable

Examples of Peacock's suppliers include Amazon Web Services (AWS), IMG and Fincons Group.

Example Suppliers

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Example Partners

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Peacock currently holds 48 broadcasting rights for sports competitions including cycling, soccer | association football, marathon, american football, rugby union, horse racing, cyclo-cross, athletics, multi-sport, tennis, motorsports, winter sports, gymnastics, ice skating and golf.

Analysis

Data

Analysis

Data

Peacock

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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