Peacock

http://www.peacocktv.com
https://www.linkedin.com/company/peacocktv/

Peacock, a privately owned company headquartered in the US and a subsidiary of NBCUniversal Media Group, was founded in 2020 and employs approximately 1150 people. It reported $4.9B in revenue as of 2024. The company primarily offers media and TV services through its streaming platform, which aggregates movies, unscripted television, live events, news, sports, and pop culture content.

2024 Revenue

Founded

2020

Headcount

1,149

Headquarters

Primary Segment

Media and TV services

Ownership

Privately Owned

News Summary:

Peacock will stream the 2026 Kentucky Derby live on May 2, 2026, alongside NBC, making the event accessible outside the United States. Earlier, on April 26, 2026, WWE announced the return of "Saturday Night's Main Event" to Peacock on May 23, bringing back a program that debuted on NBC in 1985. These developments follow Comcast's first-quarter results on April 23, 2026, where the company surpassed estimates, partially attributing Peacock's subscriber growth and engagement to a robust live sports calendar, including the Winter Olympics and Super Bowl, which also drove stronger advertising sales. While other legacy-owned streaming platforms have achieved profitability, NBCU's Peacock has not yet reached this milestone, with some suggesting a need for more compelling content. However, during the first-quarter earnings call, Comcast officials predicted Peacock would approach profitability in the second quarter of 2026, after adding 2 million new subscribers in Q1, an achievement partly attributed to record-breaking Super Bowl viewership.

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Peacock offers products in the media and telecoms services industry. Peacock's product portfolio comprises of media and TV services.

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Peacock's revenues were over $1B in 2024. All the revenue comes from video streaming.

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May

4th

2026

15:56

Events, Emerging Tech, B2B Tag

TV Network & Streamer Unscripted Chiefs: “Don’t Be Derivative”

The leading unscripted decision makers across the broadcast networks and major streamers gathered Friday at Deadline’s inaugural Reality TV Summit, where they talked up the health of the genre and called on producers to bring

Deadline Hollywood

May

3rd

2026

16:46

Events, B2B Tag

NBC Sports Broadcast Most-Watched Derby on Record

An average of 19.6 million viewers on NBC and Peacock made NBC Sports broadcast the most-watched GI Kentucky Derby on record, according to a Sunday release from the network. The broadcast topped by 11% last year's Derby audience (17.7 million viewers), which was the event's largest in 36 years (18.5 million viewers in 1989), according to preliminary data from Nielsen and digital data from Adobe Analytics.

Thoroughbred Daily News

May

2nd

2026

05:02

B2B Tag

How to watch Kentucky Derby 2026 outside the US

Here’s how you can stream the Kentucky Derby live outside the United States, including in Canada, the UK, Australia, or elsewhere, using Peacock and NBC. Where to Watch Kentucky Derby 2026 The 2026 edition of the Kentucky Derby will air live on NBC and stream simultaneously on Peacock.

Reelgood

Apr

26th

2026

14:30

Events, B2B Tag

Saturday Night’s Main Event is WWE’s BLE: Budget Live Event

Between its next two premium live events on ESPN’s streaming service, WWE is set to toss Peacock, its former PLE home, a bone. On May 23, Saturday Night’s Main Event returns. Cool. But in 2026, what exactly is Saturday Night’s Main Event? Debuting in 1985 as a late-night quarterly special on NBC, WWE body slammed its way into living rooms nationwide during its golden era.

Cageside Seats

Apr

23rd

2026

18:30

Financial Results, B2B Tag

Comcast beats estimates on sports boost, easing broadband losses

Comcast topped first-quarter estimates, as a blockbuster sports lineup boosted subscriber growth and engagement, while its core broadband business shed fewer customers than feared, sending its shares up 7 per cent. A packed live sports calendar, capped by the Winter Olympics, Super Bowl and the return of National Basketball League games, drove stronger advertising sales and user growth at the company’s Peacock streaming service.

Broadcast & CableSat

Apr

23rd

2026

13:00

Financial Results, Emerging Tech, B2B Tag

Peacock Not Profitable, But Getting Closer? Buzzier Shows Needed

A growing number of legacy-owned streaming platforms are now profitable -- including Disney+, Hulu, and HBO Max -- but some are not there yet. This includes NBCU’s Peacock, which for some time has been behind other streamers with regard to number of financial data points.

MediaPost

Apr

23rd

2026

11:23

Financial Results, Emerging Tech, B2B Tag

Peacock Predicted To Near Profitability In Q2 After Adding 2 Million Q1 New Subs

Peacock is on track to approach profitability in the second quarter, according to Comcast officials speaking on the company’s first quarter earnings call this morning. That expected achievement comes after the latest Super Bowl garnered some 100-year record-breaking results during what the company refers to as Legendary February.

TVNewsCheck

Apr

23rd

2026

08:17

Financial Results, B2B Tag

Peacock To “Approach Profitability” In Q2 As Comcast Execs Say Streamer At Inflection Point

Is Peacock soon to turn a profit? Maybe, sort of, Comcast execs said Thursday. The streamer is at “a meaningful inflection point” and expected to “approach profitability” in the current second quarter, according CFO Jason Armstrong on a post-earnings conference call with analysts.

Deadline Hollywood

Apr

16th

2026

05:38

B2B Tag

Apple TV and Peacock Premium Plus streaming bundle now available on Prime Video in the US for $19.99 per month

The Apple TV and Peacock Premium Plus streaming bundle is now available on Prime Video in the United States, giving customers access to savings of over 30% by subscribing to two streaming services through one subscription for a limited time, rather than individually.

Apple World Today

Apr

15th

2026

07:45

B2B Tag

Stack Your Streaming: Prime Video Adds Bundle With Apple TV, Ad-Free Peacock

Amazon is bringing the Apple TV and Peacock Premium Plus streaming bundle to Prime Video. Prime members can purchase the bundle for $19.99 per month and save 30% or $10 compared with buying the two subscriptions individually.

PCMag

Apr

13th

2026

22:30

B2B Tag

How NBA playoff fragmentation turns sports advertising into a reach puzzle

The news: The NBA’s return to NBC Sports this postseason—starting April 19—lays bare just how fractured live sports consumption has become. Up to 41 playoff games will be scattered across NBC (traditional broadcast), Peacock (streaming-only), and NBCSN (cable), including exclusive Western Conference Finals coverage that lives solely on one platform.

eMarketer

Apr

13th

2026

18:30

B2B Tag

YouTube joins Peacock with official live coverage of Eurovision in the U.S.

The United States doesn’t participate in the Eurovision Song Contest , but it now boasts two official distributors for the annual continental festivities. Peacock has streamed both the semifinals and finals of Eurovision since 2021, and this year, it will share that duty with YouTube .

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Examples of Peacock's suppliers include Globant, Amazon Web Services (AWS) and IMG.

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Peacock currently holds 48 broadcasting rights for sports competitions including tennis, horse racing, american football, winter sports, cyclo-cross, ice skating, golf, rugby union, motorsports, athletics, soccer | association football, cycling, marathon and gymnastics.

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Analysis

Data

Peacock

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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