European Tour, also known as DP World Tour Golf, is a privately owned company headquartered in the UK. Founded in 1972, the organization employs approximately 510 individuals and functions as a tier 1 media tech buyer. The company specializes in spectator sports. It operates as a men's professional golf tour in Europe, also legally known as the PGA European Tour or the European Tour Group, and is currently titled the DP World Tour for sponsorship reasons. The organization also operates the European Senior Tour, which caters to players aged 50 or older, and the developmental Challenge Tour, which is the second tier of men’s professional golf in Europe.

Revenue

Founded

1972

Headcount

505

Headquarters

UK

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Bernd Wiesberger, an Austrian golfer with eight DP World Tour titles, expressed excitement to compete in Shanghai on April 24, 2026, following recent top-15 finishes at the Investec South African Open Championship and Joberg Open. His last win on the tour occurred in March 2021. This followed the announcement on April 22, 2026, that the 2026 Volvo China Open offered a $2.75 million purse, with the winner claiming $467,500, a standard 17 percent payout according to the DP World Tour’s prize money distribution chart. Eugenio Chacarra, Freddy Schott, and Thirston Lawrence headlined the tournament field. Earlier, on April 21, 2026, the DP World Tour partnered with Amazon Leo, becoming the first professional sports organization to utilize Amazon Leo as its official satellite connectivity partner. The tour plans to deploy low Earth orbit (LEO) terminals at tournament venues starting in 2026, leveraging over 3000 LEO satellites to deliver high-speed internet to underserved locations. Also on April 21, 2026, Eugenio Chacarra sharpened his competitive edge on the Korn Ferry Tour in Tulum, Mexico, during an off week in the Race to Dubai schedule after the Masters Tournament.

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European Tour (DP World Tour Golf) offers 3 products in the sports and media and telecoms services industries. European Tour (DP World Tour Golf)'s product portfolio comprises of media and TV services and golf.
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Examples of European Tour (DP World Tour Golf)'s suppliers include Tata Communications, EMG (Euro Media Group) and Amazon Web Services (AWS).

Example Suppliers

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Example Partners

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European Tour (DP World Tour Golf) sells broadcasting rights of its 3 video streaming and golf competitions to 17 companies globally, covering 4 countries. European Tour (DP World Tour Golf)'s rights holders include Telefonica.

Example Sports Rights Customers

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