European Tour, also known as DP World Tour Golf, is a privately owned company headquartered in the UK. Founded in 1972, the organization employs approximately 510 individuals and functions as a tier 1 media tech buyer. The company specializes in spectator sports. It operates as a men's professional golf tour in Europe, also legally known as the PGA European Tour or the European Tour Group, and is currently titled the DP World Tour for sponsorship reasons. The organization also operates the European Senior Tour, which caters to players aged 50 or older, and the developmental Challenge Tour, which is the second tier of men’s professional golf in Europe.
The DP World Tour, alongside the PGA Tour, recently announced a multi-year strategic partnership with the Asian Tour, formally ending the Asian Tour's prior four-year, $300 million relationship with LIV Golf. This alliance, effective until at least 2029, establishes a direct pathway for leading Asian Tour members and raises urgent questions about the Saudi-backed league's world ranking status, a development widely reported on July 22, 2026. The three organizations released a joint statement on July 21, 2026, hailing the start of a "new chapter for global golf." Previously, on July 21, 2026, the DP World Tour launched "Virtual Fan Swing," a new joint venture with Trackman that allows spectators to virtually experience golf shots from professional tournaments.
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European Tour (DP World Tour Golf) offers 3 products in the media and telecoms services and sports industries. European Tour (DP World Tour Golf)'s product portfolio comprises of golf and media and TV services.
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Examples of European Tour (DP World Tour Golf)'s suppliers include Tata Communications, Amazon Web Services (AWS) and HCLTech.
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European Tour (DP World Tour Golf) sells broadcasting rights of its 3 golf and video streaming competitions to 17 companies globally, covering 4 countries. European Tour (DP World Tour Golf)'s rights holders include Telefonica.
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