LIV Golf, a privately owned organization headquartered in the United Kingdom and functioning as a tier 1 media tech buyer, was founded in 2021 with approximately 190 employees. The organization specializes in professional golf, known for hosting a series of global tournaments featuring both individual and team competitions.
On July 22, 2026, the Asian Tour, DP World Tour, and PGA Tour announced a three-way strategic partnership, formally ending the Asian Tour's four-year, $300 million relationship with LIV Golf. This development raises urgent questions regarding LIV Golf's world ranking status. The alliance, described as a multi-year partnership through at least 2029, was welcomed by Masters champion Rory McIlroy, among others, and marks a new chapter for global golf. Earlier, on July 21, Mobii Systems Group Ltd. sued LIV Golf for $1.13 million, referencing unpaid invoices and lost revenue for providing "Any Shot Any Time" live features during the golf league's broadcasts, ESPN reported.
LIV Golf offers 2 products in the media and telecoms services and sports industries. LIV Golf's product portfolio comprises of golf and media and TV services.
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Caretta Research has split LIV Golf's revenue into 2 different product categories, the largest of which is golf. For full access to LIV Golf's revenue breakdown subscribe to Caretta Portal.
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LIV Golf sells broadcasting rights of its golf competitions to 13 companies globally, covering 2 countries. LIV Golf's rights holders include Telefonica.
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