LIV Golf, a privately owned entity headquartered in West Palm Beach, Florida, and Knutsford, United Kingdom, was founded in 2021, and employing approximately 190 individuals, reported $72.2M in revenue as of 2023, and operates as a tier 1 media tech buyer. The organization specializes in golf, known for hosting a series of global tournaments featuring both individual and team competitions.
LIV Golf recently introduced OKGC, the rebranded Smash GC, as its first U.S. regional franchise on April 21, officially aligning a team with the Oklahoma home market. This development follows reports on April 19 that Bryson DeChambeau, a two-time U.S. Open winner, is seeking a $500 million deal with LIV Golf as his contract is set to expire after the current campaign, despite ongoing reports of financial issues within the league. Earlier on April 19, LIV Golf announced its commitment to return to Club de Golf Chapultepec for LIV Golf Mexico City 2027, reinforcing its multi-year presence in the region. Previously, on April 17, LIV Golf CEO Scott O’Neil confirmed the league's continuation during an interview broadcast at the Mexico City event, while also noting that "structural changes" were anticipated.
LIV Golf offers 2 products in the sports and media and telecoms services industries. LIV Golf's product portfolio comprises of media and TV services and golf.
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LIV Golf's revenues were less than $100M in 2023. Caretta Research has split LIV Golf's revenue into 2 different product categories, the largest of which is golf. For full access to LIV Golf's revenue breakdown subscribe to Caretta Portal.
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LIV Golf sells broadcasting rights of its golf competitions to 12 companies globally, covering 2 countries. LIV Golf's rights holders include Telefonica.
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