LIV Golf is a privately owned professional golf organization founded in 2021. With approximately 190 employees and headquarters in the UK (and a secondary location in West Palm Beach, Florida), the company operates a series of global golf tournaments. These tournaments feature both individual and team competitions. As of 2023, LIV Golf's primary business is the staging of spectator sports events.
LIV Golf announced a multi-year partnership with HSBC, resulting in the renaming of the Hong Kong event to "HSBC LIV Golf Hong Kong." This tournament will take place from March 6-8, 2026, at the Hong Kong Golf Club, marking the third edition of the event at this location. The Hong Kong Golf Club confirmed an extended agreement to host the LIV Golf League, stating their intention to develop the game and increase Hong Kong's global sporting presence. The event will return to the Hong Kong Golf Club in 2027.
LIV Golf offers 2 products in the media and telecoms services and sports industries. LIV Golf's product portfolio comprises of golf and media and TV services.
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LIV Golf's revenues were less than $100M in 2023. Caretta Research has split LIV Golf's revenue into 2 different product categories, the largest of which is golf. For full access to LIV Golf's revenue breakdown subscribe to Caretta Portal.
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LIV Golf sells broadcasting rights of its golf competitions to 8 companies globally, covering 5 countries. LIV Golf's rights holders include Telefonica, Coupang and ITV.
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