LIV Golf, a privately owned entity headquartered in West Palm Beach, Florida, and Knutsford, United Kingdom, was founded in 2021, and employing approximately 190 individuals, reported $72.2M in revenue as of 2023, and operates as a tier 1 media tech buyer. The organization specializes in golf, known for hosting a series of global tournaments featuring both individual and team competitions.
On March 10, 2026, Justin Rose urged Ryder Cup teammate Jon Rahm to settle his outstanding DP World Tour fines, indicating that "middle ground" is required for the ongoing issue regarding Rahm’s future with Team Europe. This follows the announcement on March 8 that Lexus South Africa partnered with LIV Golf, becoming the official vehicle partner for its South African event. Previously, on March 5, Rory McIlroy expressed disappointment that Jon Rahm remains the only LIV Golf player rejecting the terms of a DP World Tour deal designed to eliminate future fines, while also downplaying concerns about Rahm's eligibility for the Ryder Cup team.
LIV Golf offers 2 products in the sports and media and telecoms services industries. LIV Golf's product portfolio comprises of golf and media and TV services.
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LIV Golf's revenues were less than $100M in 2023. Caretta Research has split LIV Golf's revenue into 2 different product categories, the largest of which is golf. For full access to LIV Golf's revenue breakdown subscribe to Caretta Portal.
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LIV Golf sells broadcasting rights of its golf competitions to 12 companies globally, covering 2 countries. LIV Golf's rights holders include Telefonica.
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