LIV Golf is a privately owned professional golf organization founded in 2021. With approximately 190 employees and headquarters in the UK (and a secondary location in West Palm Beach, Florida), the company operates a series of global golf tournaments. These tournaments feature both individual and team competitions. As of 2023, LIV Golf's primary business is the staging of spectator sports events.
On March 30, 2024, LIV Golf held an event at Trump National Doral, coinciding with the announcement of proposed tariffs. Phil Mickelson achieved a second-place finish after the first round of the LIV Golf Miami event on an unspecified date. Bubba Watson's LIV Golf team, RangeGoats GC, announced a sponsorship with Freddy's Frozen Custard and Steakburgers on an unspecified date; Watson will display the logo at the 2025 Masters. The PGA Tour threatened sanctions against six YouTube creators participating in a LIV Golf match, according to a report by Hypegolf citing an X post by Flushing It on an unspecified date. Separately, the PGA Tour reportedly seeks the dissolution of the LIV Golf League as a condition for any agreement with the Saudi Public Investment Fund on an unspecified date.
LIV Golf offers 2 products in the media and telecoms services and sports industries. LIV Golf's product portfolio comprises of streaming services and golf.
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