LIV Golf, a privately owned entity headquartered in West Palm Beach, Florida, and Knutsford, United Kingdom, was founded in 2021, and employing approximately 190 individuals, reported $72.2M in revenue as of 2023, and operates as a tier 1 media tech buyer. The organization specializes in golf, known for hosting a series of global tournaments featuring both individual and team competitions.
On March 5, 2026, Rory McIlroy expressed disappointment that Jon Rahm stands as the sole LIV Golf player rejecting the terms of a DP World Tour deal aimed at eliminating future fines and resolving membership issues for defectors. McIlroy downplayed concerns regarding Rahm's eligibility for the Ryder Cup team, stressing the team's significance beyond any individual player. Earlier on March 4, McIlroy had called Rahm's decision "a shame" and expressed his shock that the Spaniard turned down the "generous deal," which could jeopardize his place in the European Ryder Cup team. Rahm’s refusal means he has not agreed to pay his fines, drop his appeal, and play six DP World Tour events instead of the previously required four to maintain his membership, contrasting with eight other LIV Golf colleagues who accepted the terms.
LIV Golf offers 2 products in the media and telecoms services and sports industries. LIV Golf's product portfolio comprises of media and TV services and golf.
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LIV Golf's revenues were less than $100M in 2023. Caretta Research has split LIV Golf's revenue into 2 different product categories, the largest of which is golf. For full access to LIV Golf's revenue breakdown subscribe to Caretta Portal.
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LIV Golf sells broadcasting rights of its golf competitions to 12 companies globally, covering 2 countries. LIV Golf's rights holders include Telefonica.
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