Asian Tour, a privately owned entity headquartered in Singapore, was founded in 2004 and employs approximately 90 individuals. Focused on professional golf, it functions as a tier 1 media tech buyer. The company operates as the official regional sanctioning body for professional golf in Asia.
On July 31, 2026, the Indian Golf Premier League (IGPL) and the Asian Tour reaffirmed their partnership, committing to build on a collaboration that has provided significant playing opportunities for Indian and international professionals. Previously, on July 22, the Asian Tour formally ended its four-year, $300 million relationship with LIV Golf, joining a new three-way strategic partnership with the PGA Tour and DP World Tour. This alliance establishes a formal pathway for leading Asian Tour members for at least the next three years, raising questions about LIV Golf's world ranking status. The PGA Tour and Europe-based DP World Tour announced this multi-year partnership, noting the Asian Tour previously served as a key feeder to LIV Golf, with the alliance extending through 2029.
Asian Tour offers 2 products in the media and telecoms services and sports industries. Asian Tour's product portfolio comprises of golf and media and TV services.
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Caretta Research has split Asian Tour's revenue into 2 different product categories, the largest of which is golf. For full access to Asian Tour's revenue breakdown subscribe to Caretta Portal.
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Asian Tour sells broadcasting rights of its golf competitions to 37 companies globally, covering 13 countries. Asian Tour's rights holders include Telefonica.
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