Asian Tour, a privately owned entity headquartered in Singapore, was founded in 2004 and employs approximately 90 individuals. Focused on professional golf, it functions as a tier 1 media tech buyer. The company operates as the official regional sanctioning body for professional golf in Asia.
The Link Hong Kong Open is navigating significant changes, returning to its roots following four years described as "LIV golden years" as of August 13, 2026. This development comes as Cho Minn Thant, Commissioner & CEO of the Asian Tour, addressed questions on August 12 regarding the Tour's new partnership with the DP World Tour and PGA TOUR, which he affirmed as the correct strategic direction. Earlier, on August 9, the Asian Tour announced that entries were open for its 2027 Qualifying School, outlining the schedule for First Stage tournaments leading to the Final Stage later in the year. Previously, on August 6, the Asian Tour's chief executive explained the decision to conclude its partnership with LIV Golf. This move followed the Tour's agreement with the PGA Tour and DP World Tour in July, a development that impacted LIV. Before this, on July 31, the Indian Golf Premier League (IGPL) and the Asian Tour reaffirmed their commitment to continue their association, highlighting its success in creating playing opportunities for Indian and international professionals.
Asian Tour offers 2 products in the media and telecoms services and sports industries. Asian Tour's product portfolio comprises of media and TV services and golf.
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Asian Tour's revenues were less than $10M in 2024. Caretta Research has split Asian Tour's revenue into 2 different product categories, the largest of which is golf. For full access to Asian Tour's revenue breakdown subscribe to Caretta Portal.
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Asian Tour sells broadcasting rights of its golf competitions to 37 companies globally, covering 12 countries. Asian Tour's rights holders include Telefonica.
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