Privately owned Asian Tour, headquartered in Singapore, was founded in 2004 and employs approximately 90 individuals. The company reported $4.6M in revenue as of 2023 and functions as a tier 3 media tech buyer. It operates as the official regional sanctioning body for professional golf in Asia.
Daniel Hillier became the first New Zealander in nearly a decade to win the New Zealand Open presented by Millbrook Resort on February 28, following a confident day of frontrunning. On the same day, Charlie Lindh, the sole Swede in the field, achieved his best result on the Asian Tour, tying for sixth place after closing with a four-under-par 67 on the Composite course to finish 14 under, eight shots behind winner Hillier. Previously, on February 26, Asian Tour players Travis Smyth and Wade Ormsby of Australia were positioned to contend for the Open, with Smyth carding an eight-under-par 63 and Ormsby a 65 on the Remarkables course, placing them one shot behind then-leader Yuki Miya after the second round. Earlier on February 26, Hillier and compatriot amateur Yuki Miya took the first-round lead, each carding eight-under-par 63s after overcoming a three-hour delay to the start of play on the previous day caused by inclement weather. Australian Matias Sanchez had initially seized the clubhouse lead on February 25, shooting a seven-under-par 64 on the Remarkables course at the end of the long opening day.
Asian Tour offers 2 products in the sports and media and telecoms services industries. Asian Tour's product portfolio comprises of golf and media and TV services.
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Asian Tour's revenues were less than $10M in 2023. Caretta Research has split Asian Tour's revenue into 2 different product categories, the largest of which is golf. For full access to Asian Tour's revenue breakdown subscribe to Caretta Portal.
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Asian Tour sells broadcasting rights of its golf competitions to 37 companies globally, covering 13 countries. Asian Tour's rights holders include Telefonica.
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