Privately owned Asian Tour, headquartered in Singapore, was founded in 2004 and employs approximately 90 individuals. The company reported $4.6M in revenue as of 2023 and functions as a tier 3 media tech buyer. It operates as the official regional sanctioning body for professional golf in Asia.
On April 22, 2026, the Asian Tour held its Awards Night at the Equarius Hotel in Singapore, celebrating successful players and venues from the previous year during a glamorous evening that coincided with the Singapore Open. Previously, on April 21, tournament notes confirmed the 57th Singapore Open was underway on The Serapong course for the 15th occasion, welcoming The Business Times as presenting partner for the first time. Earlier, on April 19, the Asian Tour announced an evolving partnership with the Indian Golf Premier League (IGPL) would bring two tournaments to the Mazagan Beach & Golf Resort in El Jadida, Morocco, in consecutive weeks. This followed the March 25 announcement that The Business Times (BT), part of Singapore Press Holdings (SPH) Media, became the new presenting partner for the 2026 Singapore Open, scheduled for April 23-26 at Sentosa Golf Club’s Serapong Course. This partnership marked the first instance of a flagship news publication collaborating with the region’s national Open championship.
Asian Tour offers 2 products in the sports and media and telecoms services industries. Asian Tour's product portfolio comprises of media and TV services and golf.
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Asian Tour's revenues were less than $10M in 2023. Caretta Research has split Asian Tour's revenue into 2 different product categories, the largest of which is golf. For full access to Asian Tour's revenue breakdown subscribe to Caretta Portal.
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Asian Tour sells broadcasting rights of its golf competitions to 37 companies globally, covering 13 countries. Asian Tour's rights holders include Telefonica.
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