ViewLift, a privately owned company headquartered in the US, was founded in 2008 with approximately 120 employees, and reported $13.0M in revenue as of 2024, functioning as a tier 2 media tech buyer. The company operates a full-service digital content distribution platform, primarily offering video business systems, which enables media companies, sports leagues and teams, and education providers to monetize their content. This is achieved through native branded apps deployed on major OTT devices, including web, mobile, TV-connected devices, Smart TVs, and gaming consoles.
ViewLift launched Conversational AI Search on the MyOutdoorTV (MOTV) platform on March 30, 2026. This feature enables natural language search across MOTV's library of hunting, fishing, and outdoor content, currently available on the web with connected TV voice support planned. This follows the initial announcement on March 26, 2026, where ViewLift and MOTV revealed the AI-powered capability, designed to transform streaming discovery by helping subscribers find relevant content faster and more intuitively. Earlier, on March 9, 2026, ViewLift renewed its Bronze sponsorship with SVG Europe, highlighting its proprietary cloud-based platform that powers live and on-demand video distribution for sports media and entertainment brands globally, including the NHL, Fox Sports, and the Professional Fighters’ League.
ViewLift's customers primarily consist of broadcast television and radio companies. Examples of ViewLift's customers include Nexstar Media Group, NBCUniversal and Tegna. ViewLift has commercial and technical partners like Vizio and Harmonic. ViewLift has suppliers like Harmonic.
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