News Summary:
ViewLift renewed its Bronze sponsorship of SVG Europe on March 9, 2026, continuing to highlight its proprietary cloud-based platform that powers live and on-demand video distribution for sports media and entertainment brands globally, including the NHL, Fox Sports, and the Professional Fighters’ League. Previously, on March 4, ViewLift, in collaboration with the Florida Panthers and Scripps Sports, launched the ‘Quarter Season Pass’ on Panthers Plus, providing subscribers access to all remaining locally televised games for the 2025-26 season. Earlier, on January 22, the company integrated its services with Avalara to assist digital and streaming platforms with global expansion and compliance, focusing on mitigating communications tax risks and enabling friction-free monetization. This followed an article published by ViewLift CEO Rick Allen on January 21, which explored the challenges and opportunities across global sports broadcasting in 2026, addressing strategic friction points such as collegiate revenue models, global betting integrity, ownership models, and artificial intelligence.
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