Google, also known as Alphabet Inc., is a publicly owned American multinational technology company founded in 1998. Its primary business is software development, encompassing a range of internet-related services and products. These include a search engine, online advertising platforms, cloud computing services, and various software and hardware offerings. As of 2024, Google employed approximately 287,960 people and generated revenue exceeding $1 billion. Its headquarters are located in the United States.

2024 Revenue

Founded

1998

Headcount

287,951

Headquarters

US

Primary Segment

Software Development

Ownership

Publicly Owned

Deployments

353

News Summary:

On an unspecified date, Taara, a wireless optical project, transitioned from Alphabet's X initiative to an independent company. Taara's LightBridge technology provides internet access in underserved areas. The company also secured investment from Series X Capital and other backers. Separately, the Netherlands Consumer and Market Authority gained enforcement authority for the EU's Digital Markets Act in May 2023. This act regulates large digital companies, including Alphabet. Vidhya Srinivasan assumed the role of vice president of ads and commerce at Alphabet, overseeing Google's ads, shopping, and payments. Finally, Ceneo, an Allegro subsidiary, filed a $567 million lawsuit against Alphabet, Google Ireland, and Google LLC on an unspecified date, alleging unfair search practices.

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Google offers 15 products in the media tech, ad tech, telecoms tech, enterprise tech and connectivity and cloud industries. Google's product portfolio comprises of video processing and playout, generative AI, ad measurement and verification, carrier managed service technology, user experience and devices, media cloud and storage, broadcast professional services, connectivity and distribution services, enterprise cloud, data, targeting and identity, premium video and CTV and RTB and programmatic.
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Google's revenues were $350.0B in 2024. Caretta Research has split Google's revenue into 20 different product categories.
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Google's customers primarily consist of broadcast professional services, retail and iT Services and IT Consulting companies. Examples of Google's customers include Cognizant, Walmart and HCLTech. Google has commercial and technical partners like Ericsson, Cognizant and Thales. Examples of Google's suppliers include Dolby Laboratories, Deluxe and VideoAmp.

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Google currently holds broadcasting rights for sports competitions including other sports.

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