Google offers 17 products in the enterprise tech, media tech, ad tech, telecoms tech, media and telecoms services and connectivity and cloud industries. Google's product portfolio comprises of RTB and programmatic, search, social, and retail media, connectivity and distribution services, generative AI, retail and commerce media ad tech, data, targeting and identity, broadcast professional services, video processing and playout, media cloud and storage, tV and streaming ad tech, enterprise cloud, user experience and devices and broadband and VAS software.
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Google's revenues were $350.0B in 2024. Caretta Research has split Google's revenue into 22 different product categories, the largest of which is search and display, which represents 48% of Google's revenue.
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Google's customers primarily consist of broadcast professional services, physical retail and iT Services and IT Consulting companies. Examples of Google's customers include Cognizant, Walmart and HCLTech. Google has commercial and technical partners like Cognizant, Thales and Ericsson. Examples of Google's suppliers include Deluxe, Dolby Laboratories and VideoAmp.
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