Google offers 16 products in the connectivity and cloud, ad tech and services, media tech, media and telecoms services, telecoms tech and enterprise tech industries. Google's product portfolio comprises of media cloud and storage, user experience and devices, generative AI, broadband and VAS software, RTB and programmatic, broadcast professional services, connectivity and distribution services, video processing and playout, enterprise cloud, retail and commerce media ad tech, data, targeting and identity, tV and streaming ad tech and search, social, and retail media.
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Google's revenues were $402.8B in 2025. Caretta Research has split Google's revenue into 22 different product categories, the largest of which is search and display, which represents 35% of Google's revenue.
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Google's customers primarily consist of iT Services and IT Consulting, broadcast professional services and physical retail companies. Examples of Google's customers include Walmart, Cognizant and HCLTech. Google has commercial and technical partners like Ericsson, Cognizant and Thales. Examples of Google's suppliers include Deluxe, VideoAmp and Dolby Laboratories.
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Example Partners
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