Google offers 16 products in the connectivity and cloud, media tech, ad tech and services, telecoms tech, media and telecoms services and enterprise tech industries. Google's product portfolio comprises of video processing and playout, connectivity and distribution services, broadband and VAS software, RTB and programmatic, media cloud and storage, user experience and devices, generative AI, retail and commerce media ad tech, broadcast professional services, tV and streaming ad tech, search, social, and retail media, data, targeting and identity and enterprise cloud.
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Google's revenues were $402.8B in 2025. Caretta Research has split Google's revenue into 22 different product categories, the largest of which is search and display, which represents 34% of Google's revenue.
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Google's customers primarily consist of iT Services and IT Consulting, physical retail and broadcast professional services companies. Examples of Google's customers include Walmart, HCLTech and Cognizant. Google has commercial and technical partners like Thales, Ericsson and Cognizant. Examples of Google's suppliers include Dolby Laboratories, Deluxe and VideoAmp.
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Example Partners
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