Google, also known as Alphabet Inc., is a publicly owned American multinational technology company founded in 1998. Employing over 287,960 people, it specializes in internet-related services and products. These include a search engine, online advertising technologies, cloud computing services, and various software and hardware offerings. The company's revenue exceeded $1 billion in 2024. Its headquarters are located in the United States. Google's business encompasses search, social media, and retail media.

2024 Revenue

Founded

1998

Headcount

287,951

Headquarters

US

Primary Segment

Search, social, and retail media

Ownership

Publicly Owned

Deployments

394

News Summary:

Alphabet, Google's parent company, reported a 14 percent year-on-year increase in quarterly revenue to USD 96.4 billion and a 14 percent rise in operating profit to USD 31.3 billion during the second quarter. Net profit increased by 19 percent to USD 28.2 billion during the same period. Google increased capital investment to support further growth. Separately, Google made a strategic investment in AST SpaceMobile, participating in a $155 million investment round in January 2024 alongside AT&T and Vodafone. A federal judge ruled that Google illegally maintained monopoly power in publisher ad servers and ad exchanges, potentially reshaping programmatic ads across the open web. This ruling follows Google's involvement in the $303 billion U.S. digital ad market.

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Google offers 17 products in the enterprise tech, media tech, ad tech, telecoms tech, media and telecoms services and connectivity and cloud industries. Google's product portfolio comprises of RTB and programmatic, search, social, and retail media, connectivity and distribution services, generative AI, retail and commerce media ad tech, data, targeting and identity, broadcast professional services, video processing and playout, media cloud and storage, tV and streaming ad tech, enterprise cloud, user experience and devices and broadband and VAS software.
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Google's revenues were $350.0B in 2024. Caretta Research has split Google's revenue into 22 different product categories, the largest of which is search and display, which represents 48% of Google's revenue.
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Google's customers primarily consist of broadcast professional services, physical retail and iT Services and IT Consulting companies. Examples of Google's customers include Cognizant, Walmart and HCLTech. Google has commercial and technical partners like Cognizant, Thales and Ericsson. Examples of Google's suppliers include Deluxe, Dolby Laboratories and VideoAmp.

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Example Partners

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Google currently holds broadcasting rights for sports competitions including other sports.

Example Sports Rights Suppliers

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