Google offers 16 products in the media and telecoms services, media tech, connectivity and cloud, ad tech and services, telecoms tech and enterprise tech industries. Google's product portfolio comprises of data, targeting and identity, broadcast professional services, RTB and programmatic, search, social, and retail media, broadband and VAS software, media cloud and storage, enterprise cloud, connectivity and distribution services, video processing and playout, generative AI, user experience and devices, tV and streaming ad tech and retail and commerce media ad tech.
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Google's revenues were $402.8B in 2025. Caretta Research has split Google's revenue into 22 different product categories, the largest of which is search, display and digital publishing, which represents 34% of Google's revenue.
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Google's customers primarily consist of physical retail, iT Services and IT Consulting and broadcast professional services companies. Examples of Google's customers include Walmart, Cognizant and HCLTech. Google has commercial and technical partners like Thales, Ericsson and Cognizant. Examples of Google's suppliers include Dolby Laboratories, VideoAmp and Deluxe.
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