Amazon Ads

https://advertising.amazon.com/
https://www.linkedin.com/showcase/amazonadvertising/

Amazon Ads, a privately owned subsidiary of Amazon, is a retail and commerce media company founded in 2010. Headquartered in the US, it employs over 10,000 people. In 2024, the company reported revenues exceeding $1 billion. Sizmek by Amazon is a known subsidiary.

2024 Revenue

Founded

2010

Headcount

10,001

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

News Summary:

On September 17, 2025, Amazon Ads unveiled agentic AI tools for its Creative Studio at the Accelerate Conference in Seattle. These tools allow companies to explore ideas, collaborate in real time, and create ads. Amazon Ads also announced that, starting on an unspecified date, advertisers running sponsored product, display, brand, or TV campaigns will receive free access to cleanroom services within its marketing cloud. This service is available for any of its sponsored ad campaigns. A separate report notes that advertising constitutes a $60 billion annual business for Amazon, representing over 9% of its total revenue. Finally, a challenge for some advertisers is defining their target audience effectively, leading to ads reaching the wrong people or no one at all.

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Amazon Ads offers 5 products in the ad tech and media and telecoms services industries. Amazon Ads's product portfolio comprises of data, targeting and identity, RTB and programmatic, search, social, and retail media and tV and streaming ad tech.

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Amazon Ads's revenues were over $1B in 2024. Caretta Research has split Amazon Ads's revenue into 6 different product categories, the largest of which is retail Media Network (RMN). For full access to Amazon Ads's revenue breakdown subscribe to Caretta Portal.

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Dec

2nd

2025

18:30

Partnerships and Alliances, B2B Tag

Brands partner with Amazon Ads Holiday Sponsorship Program

Brands bringing the Holiday Sponsorship Program to life Unilever is one official partner leveraging the program to showcase their beauty and personal care portfolio through an integrated, multi-touchpoint approach. Their holiday strategy combines custom creative developed with Brand Innovation Lab, Amazon Live segments featuring key brands like Dove, Dove Men+Care, SheaMoisture, Vaseline, and Nexxus, and strategic streaming TV and Prime Video integrations that bridge Amazon’s premium entertainment supply with seamless shopping experiences.

Advertising Amazon

Dec

1st

2025

18:30

Artificial Intelligence, B2B Tag

CMOs shift gears as MMA India maps a high speed reckoning for 2026

Board predicts sharper strategies plus AI discipline as CMOs shift into business-driver mode. MUMBAI: If 2025 was the turbulence, 2026 is the tailwind or the test. That was the unmistakable message as the MMA India Board convened for its latest high-stakes annual huddle, warning marketers that the year ahead will demand sharper thinking, harder choices and a fundamental shift in how the CMO role is defined.

IndianTelevision

Nov

30th

2025

11:42

Partnerships and Alliances

OnAudience integrates AI audience builder with Amazon DSP

OnAudience announced on November 25, 2025, a new partnership with Amazon Ads that brings AI-generated and taxonomy-based audience segments directly into Amazon DSP. The integration allows brands and agencies to create custom audience segments from campaign briefs and activate them across Amazon's advertising ecosystem without manual data transfers or technical implementations.

PPC Land

Nov

27th

2025

16:40

Artificial Intelligence

ET CX + Awards: Maybelline, Amazon Ads, Chetak EV, Karukrit steal the show

The ET CX+ Awards 2025, powered by ET Brand Equity, revealed winners of its inaugural edition in Mumbai this evening. The awards, which aim to recognise the brands, teams, and trailblazers crafting exceptional customer experiences, got an overwhelming response.

The Economic Times

Nov

25th

2025

18:30

B2B Tag

Middle East marketplace insights and new ASIN ads tactics

The Middle East region has a large and growing young population, with a median age below 35.3 This represents vitality and opportunity for brands advertising in the region. Furthermore, female participation in online shopping continues to rise, making women a primary consumer force in the region.

Advertising Amazon

Nov

25th

2025

18:30

B2B Tag

Haley Kalil's guide to Amazon Live authenticity

The strategic advantage of creator-driven advertising Creators like Kalil have a deep understanding of their audience and what resonates with them. When she works with a brand, Kalil always asks herself, “How can I bring what they want to life? And how can I bring it to life in a way that's entertaining and fun for my followers to watch?” Creator marketing can help viewers more easily envision how a product might fit into their own lives, effectively bridging the gap between brands and their customers.

Advertising Amazon

Nov

23rd

2025

18:30

Artificial Intelligence, B2B Tag

WPP Media’s inaugural NextM event in Dubai sets new benchmark for industry innovation with AI, futurism, and robotics

WPP Media MENA concluded its inaugural, groundbreaking NextM event in Dubai on Thursday. “The Canopy Effect” left the audience of senior clients and business leaders amazed and inspired by a tangible vision of a fully integrated, AI-driven media future.

Zawya

Nov

21st

2025

13:00

B2B Tag

Closing The Sound Gap: Why Audio Deserves A Bigger Place In The Omnichannel Mix

Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news briefing from your smart speaker while you scroll through emails. Your favorite podcast keeps you company during your commute.

AdExchanger

Nov

20th

2025

18:30

Emerging Tech

Amazon DSP debuts simplified audience targeting experience

Understanding audience combinations Let's look at how a cookware brand launching a new line of premium pots and pans could use this new structure. The brand creates two include groups to reach different but valuable audience segments.

Advertising Amazon

Nov

20th

2025

03:30

B2B Tag

New Report: How Identity, Influence, and Discovery Are Reshaping Travel

Leisure travel planning in 2025 appears less like a traditional sales funnel and more like a web of channels and pathways. In this evolving booking environment, travel marketers face both tactical challenges and strategic opportunities. Marketing effectiveness now depends on aligning inspiration, relevance, and conversion across multiple platforms.

Skift

Nov

19th

2025

18:30

B2B Tag

Insights, and Industry Impact

As the advertising landscape continues to evolve, marketers are looking for greater context around performance - not just closed-loop measurement, but signal-rich insights that help them compare, plan, and optimize effectively. That’s why Amazon Ads’ release of performance benchmarks is a meaningful step toward more contextual, intelligence-driven measurement.

WPP Media

Nov

18th

2025

22:02

Emerging Tech, B2B Tag

Variety Adds Second Day to CES Programming for Inaugural Business of Creators Summit

Variety returns to CES with the Variety Entertainment Summit, a full day of high-level conversations and exclusive insights into the forces shaping the future of entertainment. Taking place Wednesday, Jan. 7 at C Space at The Aria, the summit convenes global leaders, trailblazing creatives and forward-thinking strategists to break down the trends, technologies and big ideas guiding the business in 2025 and beyond.

Variety

Amazon Ads's customers primarily consist of tV and streaming ad tech and media and TV services companies. Examples of Amazon Ads's customers include Netflix and FOX Advertising. Amazon Ads has commercial and technical partners like Magnite, Macy's and PubMatic. Amazon Ads has suppliers like Moments Lab.

Analysis

Data

Analysis

Data

Amazon Ads

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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