Amazon Ads

Amazon Ads

https://advertising.amazon.com/
https://www.linkedin.com/showcase/amazonadvertising/

Amazon Ads, a privately owned subsidiary of Amazon, is a retail and commerce media company founded in 2010. Headquartered in the US, it employs over 10,000 people. In 2024, the company reported revenues exceeding $1 billion. Sizmek by Amazon is a known subsidiary.

2024 Revenue

Founded

2010

Headcount

10,001

Headquarters

US

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

Deployments

2

News Summary:

Amazon Ads partnered with Tinuiti to discuss Amazon strategies for sales and lead generation, customer acquisition through streaming TV, and consumer insights for business growth on April 10 in Los Angeles. A roundup of adtech tools included Amazon Ads alongside Brandtech, Microsoft Advertising, MGID, and Viant, highlighting features such as AI-generated product images and carbon measurement for media. Dynamic bidding, a feature of Amazon Ads, increases bids for high-conversion clicks by up to 100% for top placements and up to 50% for others. The cost of reaching audiences varies by delivery method, population, and reach; local TV advertising rates depend on location, time slot, with prime time and special events commanding higher rates. A meta-analysis of over 3000 Amazon Brand Lift studies showed the effectiveness of combining Amazon DSP display with video ads.

Similar Companies

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Amazon Ads offers 6 products in the ad tech industry. Amazon Ads's product portfolio comprises of retail and commerce media, data, targeting and identity, RTB and programmatic and premium video and CTV.

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Amazon Ads's revenues were over $1B in 2024. Caretta Research has split Amazon Ads's revenue into 8 different product categories, the largest of which is data management platform (DMP). For full access to Amazon Ads's revenue breakdown subscribe to Caretta Portal.

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Apr

16th

2025

12:58

Retail Media CTV Campaigns: $5B In 2025

“We expect retail media CTV to account for a significant portion of retail media display growth,” says eMarketer, in a recent report. “Advertisers will spend just shy of $5 billion on retail media CTV in 2025.” Retail media networks like Amazon Ads, Walmart Connect, and Target Roundel are using CTV advertising to expand their reach and offer advertisers more targeted campaigns.

Apr

9th

2025

04:12

Partnerships and Alliances, Caretta Research_Monitor Company

QUICK SURVEY: Which ad platform is leading the pack? You decide.

We’re taking the pulse of the industry – and we want your hot takes. In this quick survey (produced in partnership with Amazon Ads), we’re asking: who’s really shaping ad culture? How do you see the role of platforms like Amazon Ads evolving in the creative and media mix? And have any of our recent brand-led ideas actually cut through? Share your thoughts – it’ll take less than two minutes – and you’ll be entered into a draw to win a £200 Amazon voucher.

Apr

6th

2025

04:17

How PepsiCo Foods US and Popular Pays brought social media content to Fire TV with FLVR

"Using Amazon Ads partner Popular Pays helped make this opportunity turnkey and a success in the face of tight timelines. The collaboration across teams was second to none." – Chris Bellinger, Chief Creative Officer | PepsiCo Foods US Challenge PepsiCo Foods US wanted to reach new audiences by bringing social media content to TV screens.

Apr

3rd

2025

18:30

Caretta Research_Monitor Company

2025 Higher Impact: The power of purpose-driven brands

The relationship between consumers and brands is constantly evolving. Trends, behaviors, and economic winds are always shifting, and these factors all help inform the purchasing decisions that consumers make every day. This is why, since 2021, Amazon Ads has conducted the Higher Impact study to understand the values that matter to consumers and how they impact brand preference.

Advertising Amazon

Mar

30th

2025

18:30

Amazon Ads ASIN selection and promotion strategies

Step 2: Develop appropriate advertising strategies for ASINs in different categories. Once you classify your ASINs, create your advertising strategy based on the various stages of consumer shopping decisions. ASINs in different categories will assume different strategic roles: Flagship and emerging ASINs can help drive storewide sales, while potential ASINs and longtail ASINs can help promote more customer reviews and word of mouth.

Advertising Amazon

Mar

30th

2025

18:30

What are pre-roll ads? Why to use them

Creating effective pre-roll advertising requires a strategic approach that balances creative impact with audience relevance and technical execution. The most successful pre-roll campaigns consider the audience’s context, channel-specific engagement patterns, and content alignment to deliver messages that resonate rather than interrupt.

Advertising Amazon

Mar

30th

2025

18:30

Artificial Intelligence, Caretta Research_Monitor Company

When to use Amazon Marketing Stream vs. Amazon Marketing Cloud

The key to maximizing your advertising performance is understanding these two tools and how they work—Amazon Marketing Stream as a reporting tool and AMC as an analytics tool. Let’s dive deeper into how each serves different customer needs: Amazon Marketing Stream delivers hourly updates through a push-based messaging system via the Amazon Ads API, enabling near real-time campaign monitoring.

Advertising Amazon

Mar

27th

2025

23:38

Events, Caretta Research_Monitor Company

Beyond the Buy Box

Join us on April 10 in Los Angeles where we’re partnering with Tinuiti and Amazon Ads to discuss the latest Amazon strategies you can use to drive sales and lead gen to your brand’s website, win new customers with streaming TV, and obtain consumer insights across the customer journey to drive measurable business growth.

Mar

27th

2025

07:57

Artificial Intelligence, Caretta Research_Monitor Company

Top 5 adtech tools this week: Amazon Ads, Brandtech, Microsoft Advertising, MGID and Viant

Top 5 adtech tools this week: Amazon Ads, Brandtech, Microsoft Advertising, MGID and Viant From gen AI product images at scale to enhanced carbon measurement for media, here’s our round up of new ways to power up your tech stack.

Performance Marketing World

Mar

25th

2025

18:30

Funding Activities

How Fire TV raised over $2 million for charity in 2024

For Miguel Vazquez, watching a film like Black Hawk Down can feel nostalgic. As a military veteran who now works for The Mission Continues as an individual giving manager, Vazquez’s job helps to empower veterans through community service—something he was able to do in 2024 just by streaming some of his favorite films.

Advertising Amazon

Mar

25th

2025

18:30

Caretta Research_Monitor Company

Local TV Advertising: A Complete Guide & How to Get Started

The cost of reaching audiences varies based on delivery method, population, and audience reach. Local TV advertising rates depend heavily on the locale’s population and time slot selection, with prime time and special events commanding premium rates.

Advertising Amazon

Mar

25th

2025

18:30

Caretta Research_Monitor Company

What are dynamic ads? A marketer’s guide

Dynamic bidding works by increasing bids for clicks more likely to convert to a sale and reducing them for less likely conversions. The system can increase bids by up to 100% for placements at the top of the first page of results, and up to 50% for all other placements.

Advertising Amazon

Amazon Ads has customers like FOX Advertising. Amazon Ads has commercial and technical partners like Magnite, Index Exchange and PubMatic.

Example Customers

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Example Partners

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Analyst insight reports

Protect or plunder Surgical strikes to disrupt industrial-scale piracy

Road to super-aggregation

NAB Show 2023 key themes

What buyers really want - revealed

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