Amazon Ads

https://advertising.amazon.com/
https://www.linkedin.com/showcase/amazonadvertising/

Amazon Ads, a subsidiary of Amazon, is headquartered in the US. The company was founded in 2010, employs approximately 10,010 individuals, and reported $56.2 billion in revenue as of 2024. Functioning as the advertising arm of its parent company, Amazon Ads specializes in search, social, and retail media. Its operations include Sizmek by Amazon.

2024 Revenue

Founded

2010

Headcount

10,001

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

News Summary:

Amazon Ads recently rolled out its AI Video Generator to Australian advertisers, a self-serve tool designed to accelerate creative production for small and medium-sized businesses by converting product images, existing footage, or Amazon product pages into six short video variations for ads. Earlier on April 24, the company announced an expanded partnership with Acxiom, making over 10,000 Acxiom audiences directly accessible within Amazon DSP's Audience Hub. Previously, on April 23, Amazon Ads made Kindle eReader lockscreen ads available through Amazon DSP, allowing advertisers to access these placements via self-service open auction for unified campaign management alongside other Amazon Ads campaigns. This followed a programmatic integration with Global, a media and entertainment group, also on April 23, which provides advertisers using Amazon DSP access to major UK commercial audio brands such as Heart, Capital, and Smooth through DAX Global's digital ad exchange.

Similar Companies

Subscribe for full access to Amazon Ads's profile

Amazon Ads offers 5 products in the media tech, ad tech and services and media and telecoms services industries. Amazon Ads's product portfolio comprises of search, social, and retail media, tV and streaming ad tech, data, targeting and identity and RTB and programmatic.

Subscribe for full access to Amazon Ads's products in full detail

Amazon Ads's revenues were over $1B in 2024. Caretta Research has split Amazon Ads's revenue into 6 different product categories, the largest of which is retail Media Network (RMN). For full access to Amazon Ads's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Amazon Ads's revenue in full detail

May

4th

2026

05:57

Emerging Tech, Big Data/Analytics

Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops

2026 may be the year of AI, but the buzzword as television advertisers head into the upfronts season is “outcomes.” And Amazon Ads is drooling about the sales prospects. “TV is historically largely reach-based, and most upfront spending still reflects that,” Lily Tong, Amazon Ads director of brand and cross-channel measurement, told AdExchanger.

AdExchanger

May

3rd

2026

18:30

Emerging Tech, ESG, Big Data/Analytics, Artificial Intelligence, B2B Tag

Side Platform Systems growth momentum & emerging demand

A new research document titled, Global Demand-Side Platform Systems market study is released by HTF MI. The study is an exploratory attempt to understand the industry with strategic steps to the targets of the business environment and the ones that are tried to have an essential impression on the progress of the Demand-Side Platform Systems market.

Htfmarketintelligence

Apr

29th

2026

18:30

Artificial Intelligence

AI-powered Sponsored Brands collections

Amazon is launching Sponsored Brands collections, a new ad format that lets advertisers promote multiple related products in a single ad unit through either automatic (AI-powered) or manual product selection. Advertisers can choose to opt into automatic control to allow Amazon’s AI to dynamically curate the most relevant product groupings from their catalog based on campaign targets and shopping signals, or manually select ASINs.

Advertising Amazon

Apr

29th

2026

17:16

A Beginners Guide to Generalized Second-Price Auctions

How does a generalized second price auction work? The second-price auction is an auction model that makes it easy and safe for advertisers to bid. Instead of paying the maximum amount for an ad space (as they would in a first-price auction), advertisers pay bids higher than the next highest bid to win the auction.

Topsort

Apr

29th

2026

07:30

Artificial Intelligence

Return of the Jedi: A New Era of Affiliate Growth

Written by Brook Schaaf Luke SignalWalker has returned to his home planet of Attribooine in an attempt to rescue his friend Conv Solo from the clutches of the vile gangster Jabba the Gate. All too well does Luke know that the Internet Empire has begun construction of a new, fully integrated ad platform even more powerful than the first dreaded Death Star.

FMTC

Apr

28th

2026

07:38

Procurement and Sales, New Offerings, Artificial Intelligence, B2B Tag

New Ecommerce Tools: April 28, 2026

This week’s rundown of new services for merchants includes updates on AI-powered advertising, video ad generators, shoppable videos, B2B commerce, fraud prevention, box-free returns, loyalty programs, digital assistants, agentic commerce, and AI-powered contact centers. Got an ecommerce product release? Email updates@practicalecommerce.com.

Practical Ecommerce

Apr

25th

2026

11:54

Partnerships and Alliances, Emerging Tech, B2B Tag

Amazon Ads strikes deal with Global to unlock UK’s biggest radio brands for advertisers

Programmatic tie-up brings Heart, Capital and Smooth audiences into Amazon DSP for the first time Amazon Ads has partnered with media giant Global to open up some of the UK’s most popular radio stations to programmatic advertising, in a move aimed at reshaping the digital audio market.

ATV Today

Apr

24th

2026

18:21

Artificial Intelligence

Amazon Ads brings AI video generator to Australian advertisers

Amazon Ads launches AI Video Generator in Australia, targeting faster creative production for SMBs Amazon Ads has rolled out its AI Video Generator to Australian advertisers, a self-serve tool that converts product images, existing footage, or Amazon product pages into six short video variations ready to run as ads.

Complete AI Training

Apr

24th

2026

10:42

Partnerships and Alliances, Emerging Tech, B2B Tag

Acxiom Deepens Amazon Ads Partnership, Making 10,000+ Audiences Available for Immediate Activation in Amazon DSP

Acxiom, the connected data and technology foundation for the world’s leading brands, today announced an expansion of its long‑standing partnership with Amazon Ads, making over 10,000 Acxiom audiences directly available within Amazon DSP’s Audience Hub.

Omnicom

Apr

23rd

2026

19:00

New Offerings, Artificial Intelligence

Amazon Ads introduces AI-powered video generator for Australian advertisers

Today, Amazon Ads announced the expansion of its AI-powered Video Generator to Australian businesses and brands. This simple-to-use creative tool makes it possible for businesses of all sizes to easily create high-quality video ads within minutes.

Mumbrella

Apr

23rd

2026

18:30

Emerging Tech, B2B Tag

OpenX reduces advertiser CPA with Amazon DTE

Advertisers expect their programmatic spend to reach the right audiences, but supply chain inefficiency means a significant share may not. The challenge isn't scale—it's ensuring that scale drives performance. Today, the limited feedback that supply-side platforms (SSPs) receive from demand-side platforms (DSPs) is whether a bid happened or didn't.

Advertising Amazon

Apr

23rd

2026

18:30

Emerging Tech

Kindle eReader lockscreen ads now available through Amazon DSP

What launched? Kindle eReader lockscreen ads are now available through Amazon DSP. Advertisers can access Kindle lockscreen placement via self-service open auction, allowing unified campaign management alongside other Amazon Ads campaigns. Why is it important? You can include Kindle eReader placements as part of your broader Amazon Ads campaigns for unified management.

Advertising Amazon

Amazon Ads's customers primarily consist of tV and streaming ad tech and media and TV services companies. Examples of Amazon Ads's customers include Netflix, FOX Advertising and Prime Video & Amazon Studios. Amazon Ads has commercial and technical partners like PubMatic, Magnite and Macy's. Amazon Ads has suppliers like Moments Lab.

Analysis

Data

Analysis

Data

Amazon Ads

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Suppliers

Example Partners

Analyst insight reports