News Summary:
On July 22, 2026, Amazon Ads offered insights into its Brand+ and Performance+ campaigns, emphasizing strategies for advertisers selling products or services outside of Amazon by relying on conversion signals from external sites, apps, or offline channels. It further detailed how Performance+, an AI-powered campaign solution, optimizes for lower-funnel goals like consideration and conversion, with campaign configuration influencing its ability to identify high-value audiences at a low cost per acquisition. Concurrently, case studies highlighted Gardena's use of Amazon DSP and sponsored ads to create a connected, measurable full-funnel system, and Fackelmann's strategy to reach younger audiences on Amazon using insights from Amazon Marketing Cloud (AMC) after identifying 65% of its organic reach was concentrated among shoppers aged 45 and older. Previously, on July 20, 2026, Triton Digital added Amazon DSP as a demand-side partner on its programmatic marketplace on July 15, 2026. This integration provides advertisers utilizing Amazon's platform a route into Triton-powered digital audio, podcast, and streaming inventory, while incorporating Amazon's authenticated first-party shopping, browsing, and streaming signals for campaign planning, targeting, and measurement across more than 80 countries.
Subscribe for full access to Amazon Ads's profile
Subscribe for full access to Amazon Ads's products in full detail 
