Amazon Ads

https://advertising.amazon.com/
https://www.linkedin.com/showcase/amazonadvertising/

Amazon Ads, a privately owned subsidiary of Amazon, is headquartered in the US. Founded in 2010, the company employs approximately 10,010 individuals and reported $56.2B in revenue as of 2024. The company specializes in search, social, and retail media, and its operations include Sizmek by Amazon.

2024 Revenue

Founded

2010

Headcount

10,001

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

News Summary:

An article published on March 10, 2026, discussed how Amazon's advertising API has driven innovation, detailing how Melissa Burdick conceived Pacvue after Amazon opened its API to partners. Previously, on March 8, 2026, Mars Australia and Amazon Ads revealed the outcomes of their Dine ‘Cat Decoder’ campaign, a "full-funnel experience" designed to bolster the Dine brand's premium positioning and connect with younger adult cat owners. On March 5, 2026, commentary on this collaboration between Mars Australia and Amazon Ads highlighted how entertainment and engagement in retail media build brands and drive sales. Also on March 5, 2026, Lily Tong, director of brand and cross-channel measurement at Amazon Ads, outlined key performance indicators like brand lift, reach, and frequency analysis that advertisers employ to evaluate brand-building campaign success.

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Amazon Ads offers 5 products in the ad tech and services, media tech and media and telecoms services industries. Amazon Ads's product portfolio comprises of search, social, and retail media, RTB and programmatic, data, targeting and identity and tV and streaming ad tech.

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Amazon Ads's revenues were over $1B in 2024. Caretta Research has split Amazon Ads's revenue into 6 different product categories, the largest of which is retail Media Network (RMN). For full access to Amazon Ads's revenue breakdown subscribe to Caretta Portal.

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Mar

18th

2026

18:30

Emerging Tech, B2B Tag

Here’s how CTV can supercharge your retail strategy

Performance tool As consumer purchasing behavior becomes more multi-layered, multiple exposures across different touchpoints are often needed to move a consumer from consideration to conversion. The most effective use of CTV is therefore less about generating awareness in isolation, and more about intercepting latent intent earlier in the customer journey.

The Drum

Mar

18th

2026

13:03

New Offerings, Artificial Intelligence, B2B Tag

How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows

A new open standard is emerging to aid the connection of data and AI/LLM tools: MCP, or the Model Context Protocol. Amazon Ads recently introduced an MCP server in open beta, designed to allow AI agents to easily interact with Amazon Ads.

Digiday

Mar

18th

2026

05:00

Partnerships and Alliances, Emerging Tech, B2B Tag

Amazon DSP adds Spotify ads in Australian integration

Amazon Ads and Spotify have agreed to an integration in Australia that gives advertisers using Amazon DSP programmatic access to Spotify's streaming audio and video advertising inventory. The tie-up connects Amazon's demand-side platform with Spotify's ad supply in the local market.

ChannelLife Australia

Mar

17th

2026

21:06

Partnerships and Alliances, Emerging Tech, B2B Tag

Amazon Ads integrates Spotify inventory to boost programmatic reach in Australia

Sydney, Australia – Amazon Ads and Spotify have teamed up to deepen their foothold in Australia’s fast-growing programmatic advertising market, linking retail data with streaming audiences in a single buying pipe. The tie-up allows advertisers in Australia to access Spotify’s audio and video inventory through Amazon’s demand-side platform, Amazon DSP, widening the scope for campaigns that blend e-commerce signals with entertainment consumption.

Marketech Apac

Mar

17th

2026

18:30

Uber Eats sponsors Comedy category on Prime Video UK

Amazon Ads has announced Uber Eats as the first brand to sponsor Prime Video’s comedy slate in the UK. The new sponsorship begins on March 19th – to coincide with the season 2 premiere of Last One Laughing UK – and runs until the end of 2026.

Advanced Television

Mar

16th

2026

22:30

B2B Tag

Digital audio ads have an audience. Marketers just can't prove it yet

Key stat: Better measurement is the top unlock for digital audio ad investment: 45% of marketers worldwide say more robust measurement and attribution tools would drive greater spending, and 43% cite improved ROI transparency and benchmarking, according to a November 2025 survey from Amazon Ads and EMARKETER.

eMarketer

Mar

16th

2026

18:30

Events, Emerging Tech, B2B Tag

Laufey and Lexus bring Miles Davis' legacy to life on Twitch

Jazz has always been about honoring what came before while finding something new to say. That's the spirit behind 100 Miles—a live musical event streaming on Twitch on Friday, March 27 at 9 p.m. E.T./6 p.m. P.T. The collaboration brings together Lexus and Laufey, the award-winning Icelandic-Chinese artist, composer, producer, and multi-instrumentalist who has made jazz feel essential again for a new generation.

Advertising Amazon

Mar

16th

2026

18:30

Artificial Intelligence, B2B Tag

DINE drives sales lift with AI-powered campaign

Most cat owners will tell you they'd do anything for their feline companions. But research shows that while the majority of cat owners enjoy spoiling their pets, their efforts often miss the mark, leaving them wondering what their cat really wants.¹ For DINE®, Mars Australia's premium cat food brand, this insight represented both a challenge and an opportunity.

Advertising Amazon

Mar

15th

2026

18:30

B2B Tag

How TD Insurance connected with Canada’s small businesses

Reaching small business owners isn’t easy. They cut across industries, regions and revenue brackets, which means they rarely fit into neat demographic definitions. And in a media landscape that fragments more each year, reaching them efficiently demands more than scale alone.

Strategy

Mar

15th

2026

18:30

Artificial Intelligence

What is Agentic AI? How It’s Changing Marketing

Table of contents What is agentic AI? Agentic AI is artificial intelligence that can autonomously make decisions, take actions, and adapt to achieve specific goals with minimal human intervention. Unlike traditional AI that responds to commands, agentic AI systems are proactive, capable of planning tasks and executing actions independently to pursue defined objectives.

Amazon

Mar

12th

2026

18:30

Emerging Tech, B2B Tag

Livestreaming and community engagement on Twitch

Think about where you go when you're not at work or at home. Maybe it's a coffee shop where the barista knows your order, a gym where you nod to familiar faces, or a community center where you volunteer.

Advertising Amazon

Mar

10th

2026

18:30

Emerging Tech, B2B Tag

Odeeo In-Game Audio Advertising Inventory Is Now Available Through Amazon DSP

We are thrilled to announce that Odeeo, a leader in “in-mobile-game” audio ads has officially partnered with Amazon Ads, making Odeeo’s premium in-app inventory available through Amazon DSP. This is a milestone we have worked toward for a long time and one we are incredibly proud to share.

Odeeo

Amazon Ads's customers primarily consist of media and TV services and tV and streaming ad tech companies. Examples of Amazon Ads's customers include Netflix, Prime Video & Amazon Studios and FOX Advertising. Amazon Ads has commercial and technical partners like Magnite, Macy's and PubMatic. Amazon Ads has suppliers like Moments Lab.

Analysis

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Analysis

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Amazon Ads

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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