Amazon Ads

https://advertising.amazon.com/
https://www.linkedin.com/showcase/amazonadvertising/

Amazon Ads, a privately owned subsidiary of Amazon, is a retail and commerce media company founded in 2010. Headquartered in the US, it employs over 10,000 people. In 2024, the company reported revenues exceeding $1 billion. Sizmek by Amazon is a known subsidiary.

2024 Revenue

Founded

2010

Headcount

10,001

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

News Summary:

On September 17, 2025, Amazon Ads unveiled agentic AI tools for its Creative Studio at the Accelerate Conference in Seattle. These tools allow companies to explore ideas, collaborate in real time, and create ads. Amazon Ads also announced that, starting on an unspecified date, advertisers running sponsored product, display, brand, or TV campaigns will receive free access to cleanroom services within its marketing cloud. This service is available for any of its sponsored ad campaigns. A separate report notes that advertising constitutes a $60 billion annual business for Amazon, representing over 9% of its total revenue. Finally, a challenge for some advertisers is defining their target audience effectively, leading to ads reaching the wrong people or no one at all.

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Amazon Ads offers 5 products in the media and telecoms services and ad tech industries. Amazon Ads's product portfolio comprises of data, targeting and identity, RTB and programmatic, search, social, and retail media and tV and streaming ad tech.

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Amazon Ads's revenues were over $1B in 2024. Caretta Research has split Amazon Ads's revenue into 6 different product categories, the largest of which is retail Media Network (RMN). For full access to Amazon Ads's revenue breakdown subscribe to Caretta Portal.

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Dec

11th

2025

18:30

B2B Tag

Amazon DSP radius targeting: Location-based ads

In today's competitive advertising landscape, reaching the right customers in the right place has never been more critical. While digital advertising has mastered the art of reaching audiences based on demographics, interests, and behaviors, one fundamental question has persisted: How do you effectively reach customers who are physically near your business locations? The new radius targeting capability on Amazon DSP answers this question, transforming location-based advertising into a resource for customer acquisition.

Advertising Amazon

Dec

11th

2025

18:30

Emerging Tech

Volvo collaborates with Amazon Ads for Prime Video docuseries

This year, Volvo Cars brought big-screen storytelling into living rooms nationwide with their new docuseries, The Family Car: An American Love Story. First debuting November 7 on Fire TV, Amazon.com, and YouTube, the four-episode series concluded on December 12 with a special feature film streaming on Prime Video.

Advertising Amazon

Dec

7th

2025

23:30

B2B Tag

Trust by numbers: The insight-driven guide to loyalty in banking and payments

Trust and financial services consumers Today's consumers are evolving, and their expectations of financial services providers are growing with them. Consumer trust and loyalty can no longer be assumed; they must be earned. Recognizing that consumers rely on financial providers in almost every aspect of their lives, Amazon Ads conducted a study of more than 2,000 U.S. financial services customers to explore the intersection of trust and customer behavior.

Banking Dive

Dec

7th

2025

07:37

B2B Tag

Keeping Up with the Future of Mobile Marketing at e4m Screenage 2025

Amaresh Godbole of Publicis Groupe India, Bhavana Jaiswal of IKEA India, Gautam Batra of Xiaomi, Altamash Khan of ABFRL Pantaloons, Ameya Ingle of ICICI Prudential AMC Ltd, Sudeep Kulkarni of Alliance Insurance Brokers and Kinnari

IMPACT

Dec

5th

2025

15:16

Funding Activities, B2B Tag

Hosted by Whoopi Goldberg, Sam Champion and Jesse Palmer, the Ad Council's 71st Annual Public Service Award Dinner Raises Record-Breaking $10 Million

NEW YORK, Dec. 5, 2025 The event honored NFL Commissioner Roger Goodell and celebrated the nonprofit's partners powering progress NEW YORK , Dec. 5, 2025 /PRNewswire/ -- On Thursday, December 4, the Ad Council, America's leading organization harnessing the power of communications for social impact, held its Annual Public Service Award Dinner.

Morningstar

Dec

2nd

2025

18:30

Partnerships and Alliances, B2B Tag

Brands partner with Amazon Ads Holiday Sponsorship Program

Brands bringing the Holiday Sponsorship Program to life Unilever is one official partner leveraging the program to showcase their beauty and personal care portfolio through an integrated, multi-touchpoint approach. Their holiday strategy combines custom creative developed with Brand Innovation Lab, Amazon Live segments featuring key brands like Dove, Dove Men+Care, SheaMoisture, Vaseline, and Nexxus, and strategic streaming TV and Prime Video integrations that bridge Amazon’s premium entertainment supply with seamless shopping experiences.

Advertising Amazon

Dec

1st

2025

18:30

Artificial Intelligence, B2B Tag

CMOs shift gears as MMA India maps a high speed reckoning for 2026

Board predicts sharper strategies plus AI discipline as CMOs shift into business-driver mode. MUMBAI: If 2025 was the turbulence, 2026 is the tailwind or the test. That was the unmistakable message as the MMA India Board convened for its latest high-stakes annual huddle, warning marketers that the year ahead will demand sharper thinking, harder choices and a fundamental shift in how the CMO role is defined.

IndianTelevision

Nov

30th

2025

11:42

Partnerships and Alliances

OnAudience integrates AI audience builder with Amazon DSP

OnAudience announced on November 25, 2025, a new partnership with Amazon Ads that brings AI-generated and taxonomy-based audience segments directly into Amazon DSP. The integration allows brands and agencies to create custom audience segments from campaign briefs and activate them across Amazon's advertising ecosystem without manual data transfers or technical implementations.

PPC Land

Nov

27th

2025

16:40

Artificial Intelligence

ET CX + Awards: Maybelline, Amazon Ads, Chetak EV, Karukrit steal the show

The ET CX+ Awards 2025, powered by ET Brand Equity, revealed winners of its inaugural edition in Mumbai this evening. The awards, which aim to recognise the brands, teams, and trailblazers crafting exceptional customer experiences, got an overwhelming response.

The Economic Times

Nov

25th

2025

18:30

B2B Tag

Middle East marketplace insights and new ASIN ads tactics

The Middle East region has a large and growing young population, with a median age below 35.3 This represents vitality and opportunity for brands advertising in the region. Furthermore, female participation in online shopping continues to rise, making women a primary consumer force in the region.

Advertising Amazon

Nov

25th

2025

18:30

B2B Tag

Haley Kalil's guide to Amazon Live authenticity

The strategic advantage of creator-driven advertising Creators like Kalil have a deep understanding of their audience and what resonates with them. When she works with a brand, Kalil always asks herself, “How can I bring what they want to life? And how can I bring it to life in a way that's entertaining and fun for my followers to watch?” Creator marketing can help viewers more easily envision how a product might fit into their own lives, effectively bridging the gap between brands and their customers.

Advertising Amazon

Nov

23rd

2025

18:30

Artificial Intelligence, B2B Tag

WPP Media’s inaugural NextM event in Dubai sets new benchmark for industry innovation with AI, futurism, and robotics

WPP Media MENA concluded its inaugural, groundbreaking NextM event in Dubai on Thursday. “The Canopy Effect” left the audience of senior clients and business leaders amazed and inspired by a tangible vision of a fully integrated, AI-driven media future.

Zawya

Amazon Ads's customers primarily consist of tV and streaming ad tech and media and TV services companies. Examples of Amazon Ads's customers include FOX Advertising and Netflix. Amazon Ads has commercial and technical partners like Macy's, Magnite and PubMatic. Amazon Ads has suppliers like Moments Lab.

Analysis

Data

Analysis

Data

Amazon Ads

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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