Amazon Ads

https://advertising.amazon.com/
https://www.linkedin.com/showcase/amazonadvertising/

Amazon Ads, a privately owned company headquartered in the US, is a subsidiary of Amazon. Founded in 2010 with approximately 10,010 employees, the company reported $56.2B in revenue as of 2024. It specializes in search, social, and retail media advertising, and its operations also include Sizmek by Amazon.

2025 Revenue

Founded

2010

Headcount

10,001

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

News Summary:

Amazon Ads launched Sponsored Brands collections on April 29, 2026, introducing a new ad format that enables advertisers to promote multiple related products within a single ad unit. This feature offers both automatic (AI-powered) and manual product selection, allowing Amazon's AI to dynamically curate relevant product groupings based on campaign targets and shopping signals. Previously, on April 25, 2026, Amazon Ads partnered with media giant Global in a programmatic tie-up to integrate audiences from UK radio brands such as Heart, Capital, and Smooth into Amazon DSP, aiming to open these popular stations to advertisers.

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Amazon Ads offers 5 products in the ad tech and services, media tech and media and telecoms services industries. Amazon Ads's product portfolio comprises of tV and streaming ad tech, search, social, and retail media, RTB and programmatic and data, targeting and identity.

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Amazon Ads's revenues were over $1B in 2024. Caretta Research has split Amazon Ads's revenue into 6 different product categories, the largest of which is retail Media Network (RMN). For full access to Amazon Ads's revenue breakdown subscribe to Caretta Portal.

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Jun

17th

2026

00:22

Partnerships and Alliances

Why CTV performance advertising is the missing link for streaming’s next growth phase

Partner content By enabling performance advertising, streaming publishers can unlock a new growth cycle. The television and streaming advertising market is reaching a turning point. Traditional TV has long relied on brand advertising as its primary source of revenue.

Tarif Media - The Media Leader

Jun

16th

2026

01:00

Amazon Ads sponsors The Business of Creativity podcast

June 16, 2026 The Business of Creativity, part of the Whalar Group, has announced the launch of The Business of Creativity podcast, a documentary-style video podcast celebrating iconic founders who have built enduring companies by harnessing creativity as a driver of success.

Advanced Television

Jun

15th

2026

04:39

Emerging Tech

From Homepage to Doorstep: How Lenovo’s Omnichannel Campaign with Amazon Ads Drove Success During Peak Shopping Season

Peak shopping events have become increasingly difficult moments for brands to win. While retail moments like 11.11 and White Friday continue to attract millions of shoppers, they can also create an environment where every brand is competing for the same attention at the same time.

Communicateonline

Jun

15th

2026

01:00

B2B Tag

SharkNinja And Amazon Ads Announce Marketing Collaboration For SharkNinja Fan House Pop-Up Event

SharkNinja, in collaboration with Amazon Ads, brings the Fan House to Toronto for one weekend only. Running June 20?21 on Queen Street West, this free, multi-room pop-up is built to feel like the ultimate game-day house: fully stocked, dialed in, and ready for a summer of hosting.

MarketScreener

Jun

11th

2026

01:00

Emerging Tech, New Offerings, Artificial Intelligence, B2B Tag

What agentic shopping means for advertising

Last month, Amazon brought together two powerful AI experiences—Rufus, our expert shopping assistant used by over 300 million customers in 2025, and Alexa+, our personalized AI assistant available across hundreds of millions of devices—into a single, unified experience: Alexa for Shopping.

Advertising Amazon

Jun

11th

2026

01:00

Emerging Tech, Artificial Intelligence

AI video strategy tips for brands

Every brand marketer can name the video creative they wish they had. A streaming TV test that never launched. A lower-funnel variant of a top-performing ad that would have required an expensive reshoot. A campaign tailored to specific audiences that couldn't be justified with a traditional production budget.

Advertising Amazon

Jun

10th

2026

09:57

New Offerings, Emerging Tech

Adelaide brings attention pre-bid targeting to Amazon DSP

Adelaide today launched attention-based pre-bid targeting inside Amazon DSP, giving programmatic buyers a way to apply its AU media quality metric at the point of activation - before any spend is committed. Adelaide, the attention measurement company, has made its AU pre-bid segments available in Amazon DSP, extending the reach of its outcome-based media quality metric into one of the advertising industry's most widely used demand-side platforms.

PPC Land

Jun

10th

2026

03:25

Emerging Tech, New Offerings, Artificial Intelligence

Amazon Ads Launches AI Campaign Agent In Australia

Amazon Ads has launched its AI-powered campaign management tool, Ads Agent, in the Australian market. The tool, which is now available to all Amazon DSP self-service users, allows advertisers to upload a media plan and have the agent automatically generate campaign structures, budgets, targeting and pacing for review before launching.

B&T

Jun

10th

2026

01:00

Bayer boosts visibility with Sponsored Brands

In Germany’s over-the-counter (OTC) health and personal care industry, purchase decisions are often driven by brand trust rather than price. Shoppers frequently search directly for well-known brands when looking for solutions to specific health needs. For Bayer, maintaining strong visibility on branded search queries is critical to helping shoppers quickly find the products they trust while reinforcing brand equity in a competitive retail environment.

Advertising Amazon

Jun

10th

2026

01:00

B2B Tag

Driving sustainable growth with streaming TV ads

Marketers intuitively recognize the value of investing in long-term brand building and that brand is a critical growth driver.

Advertising Amazon

Jun

10th

2026

01:00

New Offerings, Artificial Intelligence

Brand+ video drives 7.8x reach efficiency

Amazon Ads AI-driven advertising solution, Brand+, is designed to help brand awareness campaigns achieve more on the open internet via Amazon DSP. Advertisers can optimize for specific brand objectives, like reach or frequency, while working to identify and engage high-intent customers who may be more likely to interact with their brand.

Advertising Amazon

Jun

10th

2026

01:00

Emerging Tech, New Offerings, Artificial Intelligence

Amazon Ads brings it's AI campaign agent to Australia

Amazon Ads has launched its Ads Agent, an AI-powered campaign management tool, in the Australian market. The tool, now available to all Amazon DSP self-service users, allows advertisers to upload a media plan and have the agent automatically generate campaign structures, budgets, targeting and pacing for review before launch.

AdNews Australia

Amazon Ads's customers primarily consist of tV and streaming ad tech and media and TV services companies. Examples of Amazon Ads's customers include FOX Advertising, Prime Video & Amazon Studios and Netflix. Amazon Ads has commercial and technical partners like Macy's, PubMatic and Magnite. Amazon Ads has suppliers like Moments Lab.

Analysis

Data

Analysis

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Amazon Ads

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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