News Summary:
On September 11, 2026, Amazon Ads partnered with OpenAI to integrate ChatGPT into its media-buying mix, allowing advertisers to extend campaigns into the conversational AI platform. Select advertisers in the US are currently testing this integration. This follows observations in India from September 9, 2026, where Amazon DSP, alongside other global demand-side platforms, has been investing in agency education programs, offering free training workshops and certification tracks for agency planners. Earlier, on August 31, 2026, AlikeAudience expanded the availability of its audience segments within the Amazon DSP Audience Hub. On August 28, 2026, authors, including ACX creators, gained the ability to advertise their audiobooks using Sponsored Products and Sponsored Brands ads in the US, a change from prior limitations to digital and print book ASINs. In late August, on August 27, 2026, Amazon Ads and Creators HQ announced the opening of applications for the Amazon Creators Foundry, the first dedicated creators’ hub in the UAE, inviting eligible UAE creators to scale their businesses globally on Amazon.ae with over $100,000 in Amazon Ads incentives per creator.
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