Perion Network, a publicly owned company founded in 2001 and headquartered in the US, is a global advertising technology firm. Employing approximately 610 people, the company specializes in real-time bidding (RTB) and programmatic advertising solutions, offering omnichannel services to advertisers. In 2024, Perion Network reported revenues of approximately $500 million.
Perion Network reported better-than-expected second-quarter results, showing a return to growth in display advertising and strong cash flow. On September 11, 2025, Perion Network Ltd. announced the launch of SODA, an AI-powered suite of solutions for publishers. SODA includes a next-generation AI algorithm for Supply Path Optimization (SPO), designed to maximize efficiency and monetization for every ad impression. This technology, already adopted by Mediatransports, aims to improve supply and demand interactions in digital advertising. Perion Network also announced a strategic partnership with Laserwall, a digital services company for residential buildings.
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Perion Network offers 3 products in the ad tech and media and telecoms services industries. Perion Network's product portfolio comprises of RTB and programmatic and search, social, and retail media.
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Perion Network's revenues were $498.3M in 2024. Caretta Research has split Perion Network's revenue into 3 different product categories, the largest of which is traffic acquisition (TAC), which represents 57% of Perion Network's revenue.
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Perion Network's customers primarily consist of broadcast television and radio and telecoms services companies. Examples of Perion Network's customers include Dell EMC, Verizon Consumer and WBD DTC (Discovery+, HBO, Max).
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