Perion Network, a publicly owned company founded in 2001 and headquartered in the US, is a global advertising technology firm. Employing approximately 610 people, Perion specializes in real-time bidding (RTB) and programmatic advertising solutions, offering omnichannel services to advertisers. In 2024, the company reported revenues of approximately $500 million.
Perion Network announced on an unspecified date that its Board of Directors adopted a limited duration shareholder rights plan, designed to protect shareholder interests and maximize long-term value. The company delivers digital advertising, providing brands, agencies, and publishers with tools to identify and reach customers across various channels using high-impact creative units orchestrated by its proprietary Intelligent Hub (iHUB). This iHUB offers cross-selling capabilities.
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Perion Network offers 3 products in the ad tech industry. Perion Network's product portfolio comprises of RTB and programmatic.
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Perion Network's revenues were $498.3M in 2024. Caretta Research has split Perion Network's revenue into 3 different product categories, the largest of which is demand side platform (DSP), which represents 55% of Perion Network's revenue.
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Perion Network's customers primarily consist of broadcast television and radio and telecoms companies. Examples of Perion Network's customers include WBD DTC (Discovery+, HBO, Max), Dell EMC and Verizon Consumer.
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