Disney Advertising Sales

http://www.disneyadvertising.com
https://www.linkedin.com/showcase/disney-advertising-sales/

Disney Advertising Sales, a privately owned company founded in 2017, is a subsidiary of The Walt Disney Company. Employing over 10,000 people and headquartered in the US, it manages advertising sales and integrated marketing across Disney's diverse media portfolio. This includes linear television networks (ABC, ESPN Networks, Freeform, FX Networks, National Geographic Networks, and eight ABC-owned local stations), digital platforms, social media, audio, and ad-supported streaming services such as ESPN+ and Hulu. The company's responsibilities encompass the advertising revenue generated from Disney Channels Worldwide, Disney Digital, and ABC News.

Revenue

Founded

2017

Headcount

10,001

Headquarters

Primary Segment

Other

Ownership

Privately Owned

News Summary:

Disney Advertising Sales announced a first-party data deal upgrade with The Trade Desk on an unspecified date, enabling brands to target automated ads across Disney properties using privacy-first data. On March 18, 2025, Disney Advertising participated in SeeHer's Member Summit, alongside USAToday's Bryan West and Paramount, discussing accurate representation and business growth. During the 97th Oscars on ABC and Hulu, Disney Advertising presented a commercial featuring stunts by Hollywood's stunt community for brands including Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung Galaxy. Disney Advertising also reported a complete sell-out of advertising inventory for the 97th Oscars telecast, hosted by Conan O’Brien. Disney Advertising offers advertisers opportunities to collaborate and match data across various platforms, including Disney Channel, ESPN, National Geographic, and ABC.

Similar Companies

Subscribe for full access to Disney Advertising Sales's profile

Disney Advertising Sales offers 4 products in the ad tech industry. Disney Advertising Sales's product portfolio comprises of data, targeting and identity, ad measurement and verification, marketer and agency technology, premium video and CTV and RTB and programmatic.

Subscribe for full access to Disney Advertising Sales's products in full detail

Subscribe for full access to Disney Advertising Sales's revenue in full detail

Apr

13th

2025

18:30

Blockchain

Disney Advertising expands global ad offerings to Canada

We understand your decision to use an ad blocker, however Media In Canada journalism takes time and funding... Subscriptions and advertising are both necessary to fund the journalism we bring to you. Please, whitelist mediaincanada.com in your ad blocker and refresh your browser.

Media in Canada

Apr

10th

2025

10:17

New Offerings

Cynopsis 04/10/25: “The Last of Us” renewed for season three

Thursday April 10, 2025 IN THE NEWS Disney Advertising reports its biddable and programmatic ad inventory is now available across Canada, Latin America and select European regions, a move helped by an extension of Disney’s deal with Magnite.

Cynopsis

Apr

9th

2025

19:17

New Offerings, Caretta Research_Monitor Company

Disney Takes Biddable Ad Supply Global, Provides Access Via 35 DSPs

by Wayne Friedman , Yesterday Disney Advertising says its biddable and programmatic ad inventory is now available globally -- across Canada, Latin America and select European regions, respectively. To do some of this, Disney Advertising is extending its deal with supply-side advertising platform Magnite globally.

MediaPost

Apr

9th

2025

15:12

New Offerings, Caretta Research_Monitor Company

Disney Takes Biddable Ad Supply Global, Provides Access Via 35 DSPs

by Wayne Friedman , 3 hours ago Disney Advertising says its biddable and programmatic ad inventory is now available globally -- across Canada, Latin America and select European regions, respectively. To do some of this, Disney Advertising is extending its deal with supply-side advertising platform Magnite globally.

MediaPost

Apr

9th

2025

13:07

New Offerings, Caretta Research_Monitor Company

Disney Takes Biddable Ad Supply Global, Provides Access Via 35 DSPs

by Wayne Friedman , 6 hours ago Disney Advertising says its biddable and programmatic ad inventory is now available globally -- across Canada, Latin America and select European regions, respectively. To do some of this, Disney Advertising is extending its deal with supply-side advertising platform Magnite globally.

MediaPost

Apr

9th

2025

13:00

New Offerings, Robotics, Caretta Research_Monitor Company

Disney Advertising Expands Global Ad-Supported Automated Inventory

by Wayne Friedman , 54 minutes ago Disney Advertising says its biddable and programmatic ad inventory are now available globally -- across Canada, Latin America and select Europe, Middle East, and Africa regions, respectively. To do some of this, Disney Advertising is extending its deal with Magnite globally -- the supply-side advertising platform.

MediaPost

Mar

27th

2025

07:57

Partnerships and Alliances, Robotics, Caretta Research_Monitor Company

Disney Advertising upgrades first-party data deal with The Trade Desk

Disney Advertising upgrades first-party data deal with The Trade Desk Brands can now target automated ads across the entertainment giant’s properties, using privacy-first data matched on the back end from Disney and The Trade Desk.

Performance Marketing World

Mar

18th

2025

08:55

Events

Defining What’s Next in the $31.5 Trillion SHEconomy

SeeHer Brings USAToday’s Taylor Swift Reporter Bryan West and Disney Advertising, Paramount and more to Member Summit to Discuss the Power of Accurate Representation for Business Growth NEW YORK, March 18, 2025 /PRNewswire/ -- The year 2024 marked the tipping point in the recognition of the power of the female purse—officially outpacing men in both income and spending.

Associated Press

Mar

5th

2025

18:30

Partnerships and Alliances, Caretta Research_Monitor Company

Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung Galaxy join forces for the biggest Multi-Brand Advertising Stunt in Oscars® History

Presented by Disney Advertising, The High-Stakes Commercials Put Hollywood’s Stunt Community in the Spotlight Live During the 97th Oscars on ABC and Hulu During the 97th Oscars®, five major brands—Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung Galaxy—delivered a groundbreaking advertising stunt.

Cyprus Shipping News

Mar

2nd

2025

18:30

Divestiture, Caretta Research_Monitor Company

Oscars reach unprecedented demand with sold-out ads and A-list sponsors

Disney Advertising has announced that it has sold out of advertising inventory for the 97th Oscars telecast. The event, hosted for the first time by writer, producer, and comedian Conan O’Brien, remains a key platform for brands looking to showcase their marketing campaigns.

Bizcommunity

Feb

25th

2025

03:52

Disney Advertising's Dana McGraw

The Mouse means business. Disney Advertising is one of the biggest players in the industry, offering advertisers the opportunity to collaborate with them and match data against audiences ranging from Disney Channel to ESPN, National Geographic to ABC.

Infosum

Feb

9th

2025

18:30

Caretta Research_Monitor Company

Discover how Disney Advertising puts relationships at the heart of success with Andrew Messina, SVP of Sales at Disney Advertising. 🎧 Listen now 👉Apple Podcasts: https://lnkd.in/dKcspUJKSpotify: https://lnkd.in/d8Y4aw3mThe Speed of Culture Podcast ADWEEK

Disney Advertising Sales has commercial and technical partners like The Trade Desk, Google and VideoAmp. Examples of Disney Advertising Sales's suppliers include Snowflake, The Trade Desk and Google.

Analysis

Data

Analysis

Data

Disney Advertising Sales

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

Similar Companies

Example Suppliers

Example Partners

Analyst insight reports