Disney Advertising Sales

http://www.disneyadvertising.com
https://www.linkedin.com/showcase/disney-advertising-sales/

Disney Advertising Sales is a privately held company founded in 2017 and headquartered in the United States. It is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings across various platforms, including linear television, digital, social media, audio, and ad-supported streaming services. The company's portfolio includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and eight ABC-owned local stations. With over 10,000 employees, Disney Advertising Sales plays a crucial role in generating revenue and promoting the vast array of content produced by The Walt Disney Company.

Revenue

Founded

2017

Headcount

10,001

Headquarters

Primary Segment

Other

Ownership

Privately Owned

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Disney Advertising Sales offers 3 products in the ad tech industry. Disney Advertising Sales's product portfolio comprises of RTB and programmatic, ad measurement and verification, marketer and agency technology, premium video and CTV and data, targeting and identity.

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Dec

9th

2024

08:30

Partnerships and Alliances, Football, CT_Disney Streaming, Caretta Research_Monitor Company

Great Clips ® Solidifies Position as Official Hair Salon Sponsor of the College Football Playoff Through Multi-Year Relationship with Disney Advertising

MINNEAPOLIS--( BUSINESS WIRE )--Great Clips, the world's largest hair salon brand, today announced it has extended its position as the Official Hair Salon Sponsor of the College Football Playoff (CFP) through a multi-year relationship with Disney Advertising.

The Rich

Nov

22nd

2024

06:17

Procurement and Sales, CT_Disney Streaming

Viant & Disney Team Up to Expand Streaming Audiences

Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers. This new collaboration is underpinned by Disney’s award-winning Clean Room technology and proprietary BridgeID, along with Viant’s Household ID, which enables Viant’s breadth of ad buyers to improve the performance of campaigns by accessing audiences at scale.

Viantinc

Nov

21st

2024

20:21

Procurement and Sales, CT_Disney Streaming

Viant, Disney Advertising Expand CTV Ad Collaboration

IRVINE, Calif.—Viant Technology said it has expanded its agreement with Disney Advertising that’s focused on making premium connected TV, video and display inventory addressable and biddable for more advertisers.

Viantinc

Nov

21st

2024

18:30

Procurement and Sales, CT_Disney Streaming

Viant, Disney Advertising Expand CTV Ad Collaboration

IRVINE, Calif. Viant Technology said it has expanded its agreement with Disney Advertising that's focused on making premium connected TV, video and display inventory addressable and biddable for more advertisers.

4rfv

Nov

21st

2024

14:57

Partnerships and Alliances, New Offerings

Viant and Disney Advertising Collaborate to Scale Streaming Audiences

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Viantinc

Nov

21st

2024

14:57

Procurement and Sales, CT_Disney Streaming

Viant and Disney Advertising Collaborate to Scale Streaming Audiences

Unlocking New Business through Independent Agencies Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for…

MarTech Series

Nov

21st

2024

14:33

Procurement and Sales, CT_Disney Streaming

Viant & Disney Advertising Collaborate To Scale Streaming Audiences

Viant Technology Inc. today announced an expanded agreement with Disney Advertising focused on making premium CTV, video and display inventory addressable and biddable for advertisers. (new Image()).src = 'https://capi.connatix.com/tr/si?token=1fc83eae-8a17-4ea9-a519-f692b7771d56&cid=db8b4096-c769-48da-a4c5-9fbc9ec753f0'; cnx.cmd.push(function() { cnx({ playerId: "1fc83eae-8a17-4ea9-a519-f692b7771d56" }).render("88ea8785829041a6aafed4119663d208"); }); This new collaboration is underpinned by Disney’s award-winning Clean Room technology and proprietary BridgeID, along with Viant’s Household ID, which enables Viant’s breadth of ad buyers to improve the performance of campaigns by accessing audiences at scale.

TVNewsCheck

Nov

21st

2024

10:12

Partnerships and Alliances

Viant Technology, Disney Advertising Expand Partnership to Improve CTV, Display Inventory for Advertisers

10:58 AM EST, 11/21/2024 (MT Newswires) -- Viant Technology ( DSP ) said Thursday it has expanded its partnership with Walt Disney's ( DIS ) Disney Advertising to make "addressable and biddable" premium Connected TV, or CTV, video, and display inventory for advertisers.Financial details weren't disclosed.

Fidelity Investments

Nov

14th

2024

06:30

Business Expansion, New Offerings

Why Disney+ Is Now Offering Global Holiday Sponsorship

Disney is preparing to be a worldwide destination for brands this season, rolling out its first global Disney+ holiday sponsorship offering. For the first time, Disney Advertising is now offering holiday sponsorships on Disney+ across North America, EMEA, and Latin America.

Adweek

Nov

13th

2024

04:51

Events, CT_Disney Streaming

On the spot: Avinash Rao, founder, Alt DRX - Brand Wagon News

Campaign: Groundhog Lay’s Brand: Lay’s Agency: Lay’s and Disney Advertising, produced by Maximum Effort and KIMMELOT Why the campaign rocks: Lay’s has always been synonymous with irresistibility — after all, who can eat just one? This campaign brilliantly capitalises on that core brand identity while serving up a hefty dose of nostalgia and humour.

Financial Express

Nov

12th

2024

09:30

Robotics

How Disney Realigned Its Ad Sales to Reach More Advertisers

Disney Advertising wants more brands to know, “You’ve got a friend in me.” The company recently told ADWEEK it realigned the organizational structure of its ad sales to better reach midmarket advertisers, with the goal of offering more localized, consultative services and supporting growth areas around data, automation, and outcomes.

Adweek

Oct

31st

2024

04:00

Business Expansion, CT_Disney Streaming

Inside Disney’s increasingly global approach to selling holiday ads

It may be Halloween, but Disney Advertising has nothing to be afraid of: The media giant’s advertising arm reports it is set to surpass its total ad sales for holiday 2023, with this year's Disney+ holiday package pacing over 15% ahead.

Marketing Dive

Disney Advertising Sales has commercial and technical partners like Google, The Trade Desk and VideoAmp. Examples of Disney Advertising Sales's suppliers include Snowflake, Frame.io and Magnite.

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Disney Advertising Sales

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