Disney Advertising Sales

http://www.disneyadvertising.com
https://www.linkedin.com/showcase/disney-advertising-sales/

Disney Advertising Sales, a privately owned entity headquartered in US with The Walt Disney Company as its parent, was founded in 2017 and employs approximately 10,010 individuals. The company is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses, which includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations.

Revenue

Founded

2017

Headcount

10,001

Headquarters

Primary Segment

Other

Ownership

Privately Owned

News Summary:

Disney Advertising Sales sold out its advertising inventory for the upcoming 98th Oscars by March 13, underscoring the enduring appeal of live television events for marketers seeking large, engaged audiences. The company reported that demand for ad slots began building soon after last year’s ceremony, leading to a full sellout. This followed the March 12 announcement that Disney had sold out ad inventory for the 98th Oscars days before the Sunday broadcast, driven by marketplace demand for live events. Ad rates grew by double-digits compared to last year, with a 30-second spot reportedly exceeding $2 million. This marked a continuation of Disney’s streak of successful tentpole event sellouts, including "Dick Clark’s New Years Rockin’ Eve" and the 59th Annual CMA Awards. Previously, on February 3, BrightLine announced an expanded collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+ live sports on FuboTV and programmatic inventory across Disney’s streaming properties.

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Disney Advertising Sales offers 4 products in the media tech, ad tech and services and media and telecoms services industries. Disney Advertising Sales's product portfolio comprises of advertising, marketing, media agencies, tV and streaming ad tech, marketer and agency technology, search, social, and retail media, data, targeting and identity and ad measurement and verification.

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Apr

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2026

18:30

New Offerings, Emerging Tech, ESG

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27th

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22:54

Partnerships and Alliances, New Offerings, Artificial Intelligence, B2B Tag

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27th

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09:15

New Offerings, Artificial Intelligence, B2B Tag

Magnite Tests Agentic Buyer Agent with Disney Advertising Inventory as Ad Tech Embraces Autonomous Workflows

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27th

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06:59

New Offerings, Artificial Intelligence, B2B Tag

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Apr

27th

2026

06:30

New Offerings, Artificial Intelligence, B2B Tag

Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers

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Mar

13th

2026

02:45

Events, B2B Tag

Disney sells out ad slots for 98th Oscars, highlighting live TV appeal

Disney has sold out its advertising inventory for the upcoming 98th Oscars, underscoring the enduring appeal of live television events for marketers seeking large, engaged audiences . The company said demand for ad slots began building soon after last year’s ceremony and ultimately pushed the broadcast to a full sellout, the latest in a run of high-profile live events that have attracted strong advertiser interest.

Storyboard18

Mar

12th

2026

22:30

B2B Tag

Disney sells out Oscars ad inventory amid surging live event demand

The news: Disney announced that it sold out ad inventory for the 98th Oscars days before the Sunday broadcast, driven by marketplace demand for live events. The news continues Disney’s streak of successful tentpole event sellouts, following “Dick Clark’s New Years Rockin’ Eve” and the 59th Annual CMA Awards.

eMarketer

Mar

12th

2026

15:43

Disney Sells Out Oscars Ad Inventory With 76% Increase in Streaming Revenue

Disney has officially sold out ad inventory for Sunday’s 98th Oscars telecast, the company announced on Thursday. Ad rates grew by double-digits compared to last year, with a 30-second spot at the show going for north of $2 million.

TheWrap

Feb

11th

2026

18:30

B2B Tag

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Campaign US

Feb

3rd

2026

04:40

B2B Tag

Led Advertising Across Streaming and Live Sports With Disney Advertising — BrightLine

We’re excited to share that we are expanding our collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+, live sports on FuboTV, and programmatic inventory across Disney’s streaming properties. Engagement-led advertising is built for how people actually watch TV today — on the biggest screen in the home, remote in hand.

BrightLine Partners

Jan

6th

2026

18:30

B2B Tag

Disney Debuts Brand Portal, Expanding Unified Data Platform

January 7, 2026 – Las Vegas, NV – Building on its long-standing leadership in advertiser-focused data and measurement solutions, Disney Advertising introduced the Brand Portal, a new experience within its unified data platform, Disney Compass, at its sixth annual Global Tech & Data Showcase.

Disney Advertising

Oct

20th

2025

05:59

Artificial Intelligence, CT_Monitor Company

NStarX – The Live Sports Broadcasting Crisis: How AI Can Navigate the Perfect Storm

NStarX – The Live Sports Broadcasting Crisis: How AI Can Navigate the Perfect Storm The Industry’s Growing Pains Live sports broadcasting stands at a critical inflection point. What was once a straightforward linear television model has fractured into a complex ecosystem where fans need multiple streaming subscriptions exceeding $800 annually just to follow their favorite teams.

The IABM

Disney Advertising Sales has commercial and technical partners like Mercado Libre, The Trade Desk and Google. Examples of Disney Advertising Sales's suppliers include Snowflake, The Trade Desk and Google.

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Disney Advertising Sales

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