Disney Advertising Sales

http://www.disneyadvertising.com
https://www.linkedin.com/showcase/disney-advertising-sales/

Disney Advertising Sales, a privately owned entity headquartered in US with The Walt Disney Company as its parent, was founded in 2017 and employs approximately 10,010 individuals. The company is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses, which includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations.

Revenue

Founded

2017

Headcount

10,001

Headquarters

United States

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

News Summary:

On July 29, 2026, Disney Advertising enabled advertisers to activate interactive and enhanced ad formats, powered by BrightLine, directly through DRAX on Amazon DSP via PMP and Programmatic Guaranteed deals. These formats utilize remote control interactivity to invite viewers to explore scrollable galleries, play trivia games, and discover more from brands. Earlier, on July 6, BrightLine partnered with Disney Advertising and State Farm to make available a custom advergame inspired by FX’s "The Bear," which coincided with the release of the show's fifth and final season on FX and Hulu, bringing restaurant kitchen moments to life. This custom TV ‘advergame’ collaboration with State Farm and Disney Advertising was initially highlighted on July 3. Previously, on June 24, Omnicom Media announced new AI-enabled advertising collaborations with Netflix, Disney Advertising, and Paramount, alongside the launch of Acxiom Fan Graph, a global sports marketing intelligence platform. This initiative allows brands to target audiences using identity data across streaming content and live sports. On the same day, earlier on June 24, Omnicom Media unveiled a collaboration with Disney Advertising aimed at delivering personalized advertising experiences across streaming platforms by combining audience data measurement tools and creative sequencing technology; this partnership is currently live in the United States and is scheduled to expand to Europe and Latin America later in the year.

Similar Companies

Subscribe for full access to Disney Advertising Sales's profile

Disney Advertising Sales offers 4 products in the ad tech and services, media and telecoms services and media tech industries. Disney Advertising Sales's product portfolio comprises of ad measurement and verification, marketer and agency technology, advertising, marketing, media agencies, tV and streaming ad tech, search, social, and retail media and data, targeting and identity.

Subscribe for full access to Disney Advertising Sales's products in full detail

Subscribe for full access to Disney Advertising Sales's revenue in full detail

Jul

29th

2026

06:30

New Offerings, Marketing and Promotional Activities

Interactive and enhanced ads powered by BrightLine

What’s been launched? Advertisers can now activate interactive and enhanced ad formats powered by BrightLine on Disney Advertising supply directly through DRAX on Amazon DSP via PMP and Programmatic Guaranteed deals. Interactive ads use remote control interactivity to invite viewers to explore scrollable galleries, play trivia games and discover more from a brand.

Advertising Amazon

Jul

6th

2026

01:00

Marketing and Promotional Activities, New Offerings, Partnerships

BrightLine

The fifth and final season of FX’s hit series “The Bear” is now available on FX and Hulu, and BrightLine has partnered with Disney Advertising and State Farm® to cook up a custom advergame that brings restaurant kitchen moments to life.

BrightLine Partners

Jul

3rd

2026

01:00

New Offerings, Partnerships and Alliances

Brightline sees success with The Bear advergame

July 3, 2026 In partnership with Disney Advertising and State Farm, BrightLine has created a custom TV ‘advergame’ inspired by FX’s The Bear to coincide with the release of the show’s fifth and final season .

Advanced Television

Jun

24th

2026

19:11

Emerging Tech, Artificial Intelligence

Omnicom announces AI streaming partnerships with Netflix, Disney and Paramount and launches sports data platform

Omnicom Media announced new AI-enabled advertising collaborations with Netflix, Disney Advertising, and Paramount in late June 2026, alongside the launch of Acxiom Fan Graph, a global sports marketing intelligence platform. The dual push gives brands the ability to target audiences using identity data across streaming content and live sports-two channels where precise measurement has trailed traditional digital ad buying for years.

Complete AI Training

Jun

24th

2026

06:09

Partnerships and Alliances, Emerging Tech, New Offerings

Omnicom Media and Disney Advertising partner to introduce sequential ads in streaming

Omnicom Media has announced a collaboration with Disney Advertising aimed at delivering personalised advertising experiences across streaming platforms by combining audience data, measurement tools and creative sequencing technology. The partnership, highlighted during the second day of Omnicom Media's Cannes Lions news series, is currently live in the United States and is scheduled to expand to Europe and Latin America later this year.

Social Samosa

Jun

24th

2026

02:33

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence

Omnicom, Disney Advertising Launch Streaming Ad Sequencing Tool

(RTTNews) - Omnicom Media, the media management unit of Omnicom Group Inc (OMC), announced that it has teamed up with Walt Disney Co's (DIS) advertising unit to launch a connected TV ad product. The ad solution delivers sequential brand stories and reduces ad repetition on streaming platforms.

Finanzen Austria

Jun

23rd

2026

22:31

Events, Emerging Tech, B2B Tag

Future of TV Briefing: The ad-supported streaming landscape in graphic detail

Streaming is on the verge of becoming primarily an ad-supported medium for audiences. That’s great for advertisers once wary of ad-free services dominating the market and diverting people’s attentions away from brands’ campaigns. And while streaming viewers are largely tolerant of ads, advertisers are at risk of testing that tolerance given how they are choosing to run ads across streaming and social video platforms.

Digiday

Jun

23rd

2026

22:30

Emerging Tech, Artificial Intelligence, B2B Tag

Agentic ad buying takes shape as standards and expectations emerge

Agentic ad buying has made strides through the first half of this year to fulfill its promise of saving marketers time and money when planning campaigns. Though the technology still has plenty to prove, large agencies and publishers are forging shared standards to make those workflows reliable, meeting advertiser demand without sacrificing trust.

eMarketer

Jun

23rd

2026

12:56

Emerging Tech, Partnerships and Alliances

Disney Advertising (DIS) Partners with Omnicom for Innovative CTV Solution

On June 23, 2026, Disney Advertising DIS announced a partnership with Omnicom Media to create an advanced advertising solution for connected TV (CTV), leveraging Innovid's technology. This initiative aims to improve viewer experience by dynamically delivering new advertisements during video on demand and live sports, reducing ad repetition while enhancing personalization.

GuruFocus

Jun

23rd

2026

12:00

Partnerships and Alliances, Emerging Tech, New Offerings

OMNICOM AND DISNEY ADVERTISING TEAM UP TO ENABLE SMARTER SEQUENTIAL ADVERTISING IN STREAMING

Innovative Solution Reduces Ad Repetition, Improves Personalization Across Both VOD and Live Sports & Entertainment Announcement continues Omnicom Media's Cannes News Blitz Revealing First-Mover Collaborations That Connect Brand Content to Platform Programming, Viewing Experiences and

Financial Times

Jun

23rd

2026

08:42

Business Expansion, Partnerships and Alliances, New Offerings, B2B Tag

Omnicom Media partners Disney to bring sequential storytelling ads to streaming

Omnicom Media has teamed up with Disney Advertising to introduce a new solution that replaces repetitive streaming ads with sequential, personalised storytelling, allowing brands to evolve their messaging over the course of a viewing session. The collaboration integrates Disney’s identity graph, Acxiom’s data capabilities, Omni’s measurement platform, and Innovid’s creative sequencing technology.

Storyboard18

Jun

23rd

2026

01:00

Streaming Has Become a Social Network and Every Show Is an Event: Disney’s Dana McGraw – Beet.TV

CANNES, FRANCE – Marketers have spent years trying to figure out how to keep consumers engaged. Disney Advertising’s Dana McGraw may have a simpler answer: give people something to obsess over together. Speaking at the Cannes Lions International Festival of Creativity, McGraw, senior vice president of data and measurement science at Disney Advertising, said modern fandom has evolved far beyond simply watching a favorite show or team.

Beet.TV

Disney Advertising Sales has commercial and technical partners like Google, Mercado Libre and The Trade Desk. Examples of Disney Advertising Sales's suppliers include Google, Snowflake and The Trade Desk.