Disney Advertising Sales

http://www.disneyadvertising.com
https://www.linkedin.com/showcase/disney-advertising-sales/

Disney Advertising Sales, a privately owned entity headquartered in US with The Walt Disney Company as its parent, was founded in 2017 and employs approximately 10,010 individuals. The company is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses, which includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations.

Revenue

Founded

2017

Headcount

10,001

Headquarters

Primary Segment

Advertising, marketing, media agencies

Ownership

Privately Owned

News Summary:

On March 13, 2026, Disney announced it sold out its advertising inventory for the upcoming 98th Oscars, underscoring the enduring appeal of live television events for marketers seeking large, engaged audiences. Demand for ad slots began building soon after the previous year’s ceremony, leading to a full sellout. On March 12, the company confirmed the sellout days before the Sunday broadcast, noting it continues a streak of successful tentpole event sellouts, including "Dick Clark’s New Years Rockin’ Eve" and the 59th Annual CMA Awards. Ad rates for the 98th Oscars grew double-digits compared to the previous year, with a 30-second spot exceeding $2 million. Earlier, on February 3, BrightLine expanded its collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+ live sports on FuboTV and programmatic inventory across Disney’s streaming properties.

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Disney Advertising Sales offers 4 products in the ad tech and services, media tech and media and telecoms services industries. Disney Advertising Sales's product portfolio comprises of advertising, marketing, media agencies, search, social, and retail media, tV and streaming ad tech, ad measurement and verification, marketer and agency technology and data, targeting and identity.

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Mar

13th

2026

02:45

Events, B2B Tag

Disney sells out ad slots for 98th Oscars, highlighting live TV appeal

Disney has sold out its advertising inventory for the upcoming 98th Oscars, underscoring the enduring appeal of live television events for marketers seeking large, engaged audiences . The company said demand for ad slots began building soon after last year’s ceremony and ultimately pushed the broadcast to a full sellout, the latest in a run of high-profile live events that have attracted strong advertiser interest.

Storyboard18

Mar

12th

2026

22:30

B2B Tag

Disney sells out Oscars ad inventory amid surging live event demand

The news: Disney announced that it sold out ad inventory for the 98th Oscars days before the Sunday broadcast, driven by marketplace demand for live events. The news continues Disney’s streak of successful tentpole event sellouts, following “Dick Clark’s New Years Rockin’ Eve” and the 59th Annual CMA Awards.

eMarketer

Mar

12th

2026

15:43

Disney Sells Out Oscars Ad Inventory With 76% Increase in Streaming Revenue

Disney has officially sold out ad inventory for Sunday’s 98th Oscars telecast, the company announced on Thursday. Ad rates grew by double-digits compared to last year, with a 30-second spot at the show going for north of $2 million.

TheWrap

Feb

11th

2026

18:30

B2B Tag

Movers & Shakers: Chili’s, Pizza Hut, WPP Media and more

All updates for Movers and Shakers should be sent to ms_campaign_us@haymarketmedia.com. In the Pitch Room Ammunition was selected as the American Tire Distributors’ agency of record. Dentsu was named i-Health’s media and creative agency of record.

Campaign US

Feb

3rd

2026

04:40

B2B Tag

Led Advertising Across Streaming and Live Sports With Disney Advertising — BrightLine

We’re excited to share that we are expanding our collaboration with Disney Advertising to bring interactive, engagement-led ads to Disney+, live sports on FuboTV, and programmatic inventory across Disney’s streaming properties. Engagement-led advertising is built for how people actually watch TV today — on the biggest screen in the home, remote in hand.

BrightLine Partners

Jan

6th

2026

18:30

B2B Tag

Disney Debuts Brand Portal, Expanding Unified Data Platform

January 7, 2026 – Las Vegas, NV – Building on its long-standing leadership in advertiser-focused data and measurement solutions, Disney Advertising introduced the Brand Portal, a new experience within its unified data platform, Disney Compass, at its sixth annual Global Tech & Data Showcase.

Disney Advertising

Oct

20th

2025

05:59

Artificial Intelligence, CT_Monitor Company

NStarX – The Live Sports Broadcasting Crisis: How AI Can Navigate the Perfect Storm

NStarX – The Live Sports Broadcasting Crisis: How AI Can Navigate the Perfect Storm The Industry’s Growing Pains Live sports broadcasting stands at a critical inflection point. What was once a straightforward linear television model has fractured into a complex ecosystem where fans need multiple streaming subscriptions exceeding $800 annually just to follow their favorite teams.

The IABM

Oct

10th

2025

09:40

Artificial Intelligence, CT_Monitor Company

The new rules of measurement: Looking beyond ROAS and the funnel

Since the old advertising playbook no longer tells the full story of success, marketers are rethinking what it looks like. Today’s measurement leaders are connecting brand building with performance, using data and AI to understand how every touchpoint contributes to growth.

eMarketer

Sep

16th

2025

00:52

Artificial Intelligence

Katina Arnold Named SVP Of Disney Advertising Communications

Ask Anything Get personalized content recommendations and answers drawn from our website. Simply type your question or topic of interest, and our AI assistant will help you find relevant articles, tips, and insights. You can also have a natural conversation to explore topics in more depth.

TVNewsCheck

Sep

15th

2025

21:15

CT_Monitor Company

Katina Arnold Named Senior VP of Disney Advertising Communications

The Walt Disney Co. is turning to a veteran executive from its ESPN business to lead communications for its ad sales division. Katina Arnold will become senior vp of Disney advertising communications, working alongside Disney advertising chief Rita Ferro and Disney Entertainment Television and direct-to-consumer executive vp Naomi Bulochnikov.

IMDb

Sep

15th

2025

20:20

CT_Monitor Company

ESPN’s Katina Arnold Promoted to Head of Disney Advertising Communications

ESPN’s Katina Arnold is joining Disney Advertising president Rita Ferro’s leadership team as senior vice president of communications. In her new role, Arnold will oversee all strategic communications for Disney’s ad sales, working across sales, product, data and research to lead corporate messaging, media relations, thought leadership and executive communications initiatives for the company’s portfolio.

TheWrap

Sep

15th

2025

18:30

Management Changes, CT_Monitor Company

ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising Communications

ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising CommunicationsShe will oversee strategic communications across sales, product, data, and researchBy Ken Kerschbaumer, Editorial Director Tuesday, September 16, 2025 - 11:26 am Print This Story | Subscribe Story Highlights Long-time ESPN PR professional Katina Arnold has been named senior vice president, Disney Advertising Communications.

4RFV International Broadcast News

Disney Advertising Sales has commercial and technical partners like The Trade Desk, Google and Mercado Libre. Examples of Disney Advertising Sales's suppliers include Snowflake, Google and The Trade Desk.