Walmart Connect is a privately owned company headquartered in the US and operates as a division of Walmart. Founded in 2005, it employs approximately 1,720 individuals and reported $4.4B in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in search, social, and retail media, offering targeted marketing solutions to businesses globally by leveraging Walmart's network of stores and online presence.
On January 30, 2026, Brett Wein, group director and head of general merchandise fashion and non-endemic at Walmart Connect, participated in a panel discussion at CES 2026. The discussion, moderated by Mosheh Ouinounou, explored the state of digital advertising and its trajectory toward greater precision and personalization, with other panelists including Natasha Madan from Intuit Credit Karma. Previously, on January 14, 2026, Walmart Connect Canada officially launched its Ad Certification Program. This self-paced program aims to upskill teams and make learning accessible, certifying participants in Walmart Connect Canada ad formats. Following the U.S. program, the Canadian launch introduced courses covering Retail Media and Sponsored Products.
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Walmart Connect offers products in the media and telecoms services industry. Walmart Connect's product portfolio comprises of search, social, and retail media.
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Walmart Connect's revenues were over $1B in 2024. All the revenue comes from retail Media Network (RMN).
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Walmart Connect has customers like Colgate-Palmolive. Walmart Connect has partners like Disney Advertising Sales. Walmart Connect has suppliers like buywith.
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