Walmart Connect, a privately-owned subsidiary of Walmart, was founded in 2005 and provides advertising services. Headquartered in the US, the company employs approximately 1720 people and offers targeted marketing solutions to businesses worldwide. Its services utilize Walmart's extensive retail network and online platform to reach consumers.
Walmart Connect expanded its measurement offerings through the Walmart Connect Partner Network, providing advertisers with more access to its capabilities. On April 3, 2025, Tinuiti attained Walmart Connect Premium+ Partner status, one of seventeen agencies to achieve the highest designation in the Partner Status Program. Walmart Connect's Display Advertising API allows advertisers to manage, measure, and optimize display campaigns using their own platforms. A partnership with NielsenIQ Ad Effectiveness uses data and neuro research to provide data-backed creative insights for display ad campaigns, measuring the impact on cognitive response. Fruit of the Loom utilized vertical video ads targeting male and female Walmart customer audiences, including past purchasers and fashion-savvy customers, to promote a new product line.
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Walmart Connect offers 2 products in the ad tech industry. Walmart Connect's product portfolio comprises of retail and commerce media and RTB and programmatic.
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