Walmart Connect, a privately owned company headquartered in the US and a division of Walmart, which includes Vizio among its subsidiaries, founded in 2005 with approximately 1,720 employees, reported $7.4B in revenue as of 2025. The company specializes in search, social, and retail media, functioning as a digital advertising division that offers targeted marketing solutions to businesses globally by leveraging Walmart's network of stores and online presence.
Walmart Connect expanded its audience CTV measurement services on October 6, 2026, unveiling new and expanded collaborations with Warner Bros. Discovery, Spotify, and Yahoo DSP. These services integrate the retailer’s audiences and closed-loop measurements into live TV streaming, audio, and CTV, aiming to offer advertisers enhanced insights into media buys and measurement. Previously, on August 20, 2026, electronics mounting solutions brand Mount-It! leveraged Walmart Connect's Onsite Display and Sponsored Search to increase visibility for a key product, reach new audiences, and gain prominence across Walmart’s digital properties and stores.
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Walmart Connect offers 2 products in the media and telecoms services industry. Walmart Connect's product portfolio comprises of search, social, and retail media.
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Walmart Connect's revenues were over $1B in 2025. All the revenue comes from retail Media Network (RMN).
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