Walmart Connect, a privately-owned subsidiary of Walmart, was founded in 2005 and provides advertising services. Headquartered in the US, the company employs approximately 1720 people and offers targeted marketing solutions to businesses worldwide. Its services utilize Walmart's extensive retail network and online platform to reach consumers.
Walmart Connect Canada's VP and Head, Lesley Conway, recently discussed the division's mission and integration into merchandising activities on the CPG Guys podcast. Sweet Hearts used automatic campaigns for their best-selling items to build momentum and then employed manual Sponsored Products campaigns to enhance relevance before the holiday season. Lavazza and Intentwise collaborated on a strategy to increase visibility during Walmart Deal Days, aiming for sustained growth. Best Choice Products partnered with Quartile to leverage automation tools and AI for efficient ad scaling across various categories, using a data-driven approach to optimize performance based on factors like seasonality and competition. Priority Tire utilized a combination of automatic and manual Sponsored Products campaigns, segmenting by tire category and size to refine bidding and budget control.
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Walmart Connect offers products in the media and telecoms services industry. Walmart Connect's product portfolio comprises of search, social, and retail media.
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Walmart Connect's revenues were over $1B in 2024. All the revenue comes from retail Media Network (RMN).
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Walmart Connect has customers like Colgate-Palmolive. Walmart Connect has partners like Disney Advertising Sales. Walmart Connect has suppliers like buywith.
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