Walmart Connect

https://walmartconnect.com/
https://www.linkedin.com/company/walmart-connect/

Walmart Connect, a privately owned entity headquartered in the US, which is a division of Walmart, was founded in 2005 and employs approximately 1,720 individuals. The company reported $4.4B in revenue as of 2024 and functions as a tier 1 media tech buyer. It specializes in search, social, and retail media, offering targeted marketing solutions to businesses globally by leveraging Walmart's extensive network of stores and online presence.

2024 Revenue

Founded

2005

Headcount

1,711

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

News Summary:

On March 25, 2026, Walmart established itself as an advertising powerhouse, recognized as a data company that, like Big Tech firms Meta and Google, leverages user information for significant revenue generation. Previously, on March 17, InMarket officially joined the Walmart Connect Partner Network, aiming to offer brands and agencies new capabilities to understand and measure the real-world impact of their advertising campaigns. Earlier in March, Walmart Connect's Mayward addressed the evolving landscape of retail media, highlighting the necessity for the strategy to expand beyond a retailer's proprietary website or app to reach customers across various digital platforms.

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Walmart Connect offers products in the media and telecoms services industry. Walmart Connect's product portfolio comprises of search, social, and retail media.

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Walmart Connect's revenues were over $1B in 2024. All the revenue comes from retail Media Network (RMN).

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Apr

14th

2026

18:30

Emerging Tech

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Apr

13th

2026

06:26

Big Data/Analytics

Creator Content: A Strategic Imperative for Retail Media Networks

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Retailmediainsiders

Apr

12th

2026

22:30

B2B Tag

Walmart Connect expands social capabilities as retail media chases off-site growth

Social media is emerging as a key growth channel for retail media networks (RMNs) as they expand beyond their owned properties. Nearly one-third (32%) of sell-side retail media leaders say emerging off-site capabilities, including social, will drive the most revenue growth over the next 12 months, according to August 2025 data from EMARKETER and Bain & Co. That momentum is reflected in spending, with US retail media social ad spend expected to grow 23.6% in 2026, reaching $1.26 billion, per EMARKETER’s March 2026 forecast.

eMarketer

Apr

9th

2026

18:30

Emerging Tech, B2B Tag

Brightline

BrightLine is Now a Walmart Connect Partner We’re excited to announce that BrightLine is now an official Walmart Connect Partner, unlocking new opportunities for advertisers to activate interactive, high-impact creative through the Walmart DSP.

BrightLine Partners

Apr

5th

2026

23:05

Artificial Intelligence, B2B Tag

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AdExchanger

Mar

29th

2026

01:19

Financial Results, Emerging Tech, B2B Tag

Sachin Malik and the Strategic Operating System Behind Billion-Dollar Ad Businesses

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Tech Times

Mar

25th

2026

18:44

Emerging Tech, B2B Tag

Walmart Isn’t Just a Retailer Anymore — it’s an Advertising Powerhouse

When most people think about data companies, they think about Big Tech: companies like Meta and Google, which made their billions by acquiring and deploying user information. But the fact is, in 2026, virtually every sufficiently large business is a data company, no matter what its ostensible function is.

Total Retail

Mar

17th

2026

15:35

B2B Tag

InMarket Joins the Walmart Connect Partner Network — and What That Means for Your Campaigns - InMarket

We have some exciting news to share: InMarket has officially joined the Walmart Connect Partner Network. This is a significant milestone for InMarket — and, more importantly, it opens up a powerful new way for brands and agencies to understand and prove the real-world impact of their advertising.

Inmarket

Mar

3rd

2026

00:30

Emerging Tech, B2B Tag

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Adweek

Mar

2nd

2026

23:54

B2B Tag

Walmart Connect’s Mayward: Why Retail Media Must Live Off-Site – Beet.TV

Retail media is breaking out of the digital shopping aisle. For years, the category has been synonymous with sponsored product listings and banner ads on a retailer’s own website or app. Now, however, the strategy is expanding to find customers wherever they are spending their time.

Beet.TV

Feb

25th

2026

21:07

Emerging Tech, B2B Tag

Perdue Powers Full-Funnel Growth with Pacvue and Walmart Connect

Perdue is a leading U.S. protein brand with a strong legacy at Walmart. As competition intensified in the frozen fully cooked category, the brand recognized that continued growth would require going beyond lower funnel search. By partnering with Pacvue and Walmart Connect, Perdue executed a disciplined expansion into full-funnel media.

Pacvue

Feb

24th

2026

18:30

Walmart Connect’s Khurrum Malik: CTV Plus Linear TV Delivers 55% Reach Increase – Beet.TV

LAS VEGAS — Walmart Connect’s evolution from retail media network to comprehensive digital platform enables storytelling from “couch to cart to sales,” with research showing CTV advertising combined with linear TV delivers 55% reach increases. “About a year ago, we launched Vizio, and we now have the ability to tell a story from a brand solution perspective on TV,” Khurrum Malik, vp, marketing at Walmart Connect, told Beet.TV contributor David Kaplan at CES.

Beet.TV

Walmart Connect has customers like Colgate-Palmolive. Walmart Connect has partners like Disney Advertising Sales. Walmart Connect has suppliers like buywith.

Analysis

Data

Analysis

Data

Walmart Connect

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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