Walmart Connect, a privately owned company headquartered in the US and a division of Walmart, which includes Vizio among its subsidiaries, founded in 2005 with approximately 1,720 employees, reported $7.4B in revenue as of 2025. The company specializes in search, social, and retail media, functioning as a digital advertising division that offers targeted marketing solutions to businesses globally by leveraging Walmart's network of stores and online presence.
On July 7, 2026, Walmart Connect and Magnite converged retail media and connected TV (CTV), creating an ecosystem that integrates 150 million customers, 4600 stores, and premium programmatic inventory. Earlier, on June 23, 2026, Walmart Connect collaborated with VIZIO at Cannes Lions to showcase its creativity-powered commerce strategy, aiming to deliver integrated shoppable experiences on the biggest screen in the home and link storytelling to measurable outcomes like increased gross merchandise value (GMV) and new-to-brand shoppers. This followed an expanded integration with Teads on June 16, 2026, which incorporated Walmart Connect, a leading U.S. retail media network, into Teads' buying surface to simplify how advertisers access retail media across various networks for omnichannel campaigns. Previously, on June 14, 2026, Walmart Connect expanded its audience data offering into YouTube streaming inventory through Display & Video 360, allowing advertisers to target Walmart audiences more precisely and connect campaigns to shopping behavior and sales outcomes, while also broadening its video footprint beyond owned properties like VIZIO to other CTV and streaming environments.
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Walmart Connect offers 2 products in the media and telecoms services industry. Walmart Connect's product portfolio comprises of search, social, and retail media.
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Walmart Connect's revenues were over $1B in 2025. All the revenue comes from retail Media Network (RMN).
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