Roundel, a privately owned company headquartered in the US and a subsidiary of Target, operates with approximately 290 employees. The company reported $915.0 million in revenue as of 2025. The company specializes in search, social, and retail media. Roundel designs media experiences to engage audiences, focusing on understanding the Target guest and collaborating with brands to support sales growth and loyalty. Its solutions encompass CTV, display, influencer, video, programmatic, search, and social offerings.
On September 2, 2026, Roundel hosted "Roundel Live," an event bringing together Target and Roundel leaders and brand partners to present insights, playbooks, and brand stories. Previously, on August 27, 2026, the company held "The Roundtable," an executive forum that gathered Target’s enterprise leadership with senior decision-makers from brands, agencies, and platform partners to exchange ideas for 2027 business decisions. Earlier, on July 31, 2026, Roundel released its Back-to-College and Back-to-School Insights Reports for 2026.
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