Roundel, a privately owned company headquartered in the US and a subsidiary of Target, operates with approximately 290 employees. The company reported $915.0 million in revenue as of 2025. The company specializes in search, social, and retail media. Roundel designs media experiences to engage audiences, focusing on understanding the Target guest and collaborating with brands to support sales growth and loyalty. Its solutions encompass CTV, display, influencer, video, programmatic, search, and social offerings.