CVS Media Exchange (CMX)

CVS Media Exchange, also known as CMX, is a privately owned company, a subsidiary of CVS Health, headquartered in the US. Founded in 2020, the company employs approximately 120 individuals and reported $372.8M in revenue as of 2024. Specializing in search, social, and retail media, CMX operates as a retail media network that enables brands to connect with shoppers. It focuses on expanding reach to over 74 million loyal CVS ExtraCare members, emphasizes measurement transparency, and provides campaign access through managed and self-service solutions. The ExtraCare loyalty card data forms the basis of CMX's solutions for partners, fueling omnichannel campaigns that include onsite search and display, in-store, social, offsite audio, and video. These campaigns are designed to connect digital and in-store activations and provide reporting and measurement, allowing brands to reach shoppers across 9,000 stores, on CVS.com®, the web, and the CVS app.