CVS Media Exchange (CMX)

CVS Media Exchange, also known as CMX, is a privately owned company headquartered in the US. Operating as the retail media network for its parent company, CVS Health, it specializes in search, social, and retail media. Founded in 2020, the company employs approximately 120 individuals and reported $372.8M in revenue as of 2024. CMX focuses on engaging shoppers, particularly its 74M+ CVS ExtraCare members, and enabling campaign access through managed and self-service solutions. The company utilizes ExtraCare loyalty card data to support brand connections with CVS shoppers. Its solutions include omnichannel campaigns such as onsite search and display, in-store promotions, social, offsite audio, and video, designed to connect digital and in-store activations and provide reporting and measurement. Brands can leverage CMX to reach shoppers across its 9,000 stores, CVS.com®, the web, and the CVS app.