CVS Media Exchange (CMX)

https://www.cvsmediaexchange.com/
https://www.linkedin.com/company/cvsmediaexchange/

CVS Media Exchange (CMX), a privately owned subsidiary of CVS Health, is a retail media network founded in 2020. Headquartered in the US, CMX employs approximately 120 people and had revenues under $500 million in 2024. The company's primary business is providing search, social, and retail media solutions to brands, leveraging CVS's ExtraCare loyalty program data (comprising over 74 million members) to target advertising campaigns across various channels, including online, in-store, and social media. CMX offers both managed and self-service campaign options.

2024 Revenue

Founded

2020

Headcount

120

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

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CVS Media Exchange (CMX) offers products in the media and telecoms services industry. CVS Media Exchange (CMX)'s product portfolio comprises of search, social, and retail media.

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CVS Media Exchange (CMX)'s revenues were less than $500M in 2024. All the revenue comes from retail Media Network (RMN).

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