CitrusAd, a privately owned Australian company founded in 2016, is a retail media platform providing sponsored product ads, banners, and email advertising. With approximately 100 employees across the Americas, EMEA, and APAC regions, the company offers both on-site and off-site advertising solutions to retailers and their supplier brands through a unified platform. CitrusAd's technology is a scalable, auction-based advertising software designed for e-commerce retailers, utilizing an API to allow retailers control over ad placement and frequency. It is a subsidiary of Epsilon.

Revenue

Founded

2016

Headcount

100

Headquarters

Australia

Primary Segment

Retail and commerce media ad tech

Ownership

Privately Owned

Deployments

30

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CitrusAd offers 2 products in the ad tech and media and telecoms services industries. CitrusAd's product portfolio comprises of search, social, and retail media and retail and commerce media ad tech.
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CitrusAd's revenues were less than $25M in 2023. All the revenue comes from retail media ad servers and onsite platforms.
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CitrusAd's customers primarily consist of technology, Information and Internet, retail and physical retail companies. Examples of CitrusAd's customers include Ahold Delhaize, Delivery Hero and Kingfisher. CitrusAd has partners like Roundel.

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