Vantage

Vantage, a privately owned company headquartered in Canada, was founded in 2013 and employs approximately 110 individuals. The company provides advertising services, functioning as an orchestration layer for retail and commerce media with a focus on helping enterprise retailers unlock revenue opportunities and drive growth. Vantage collaborates with retailers to rapidly launch and scale their retail media networks, unifying teams and integrating technologies across business operations. It offers turnkey, fully scalable retail media networks designed to drive advertising, promotion, and insight solutions for retailers and brands. The company leverages machine learning and artificial intelligence (AI) technology to provide highly-targeted, automated advertising capabilities at scale. Its technology aims to help clients understand customers and anticipate their needs by utilizing retailer and shopper intent data to create a holistic view of the shopper. By continually monitoring shopping behavior, including previously viewed and purchased products, sites visited, and abandoned carts, Vantage's technology uses this data and insight to deliver personalized shopping experiences.