Vantage, a privately owned company headquartered in Canada, was founded in 2013 with approximately 110 employees. The company specializes in retail and commerce media ad tech, providing an orchestration layer for retail and commerce media. It focuses on helping enterprise retailers unlock revenue opportunities and drive growth, working with retailers to launch and scale their retail media networks, unify teams, and integrate technologies across their business. Vantage offers turnkey, fully scalable retail media networks to drive advertising, promotion, and insight solutions for retailers and brands. The company's machine learning and artificial intelligence (AI) technology provide highly-targeted, automated advertising capabilities at scale. This technology is designed to understand customers and anticipate their needs by using retailer and shopper intent data to create a holistic view of the shopper. By continually monitoring shopping behavior such as previously viewed and purchased products, sites visited, and abandoned carts, Vantage's technology utilizes this data and insight to deliver personalized shopping experiences intended to generate revenue and loyalty.
Drew Cashmore of Vantage explored how artificial intelligence accelerates retail media and exposes gaps in data operations, measurement, and technology on September 9, 2026. Previously, Howard Hughes Holdings Inc. (NYSE:HHH) reported on August 12, 2026, the completion of its transition into a diversified holding company with the closing of the $2.1 billion Vantage acquisition on June 4, 2026. Management noted that its real estate segments continue to serve as a self-liquidating capital source, with proceeds redirected toward a specialty insurance platform led by a newly recruited executive team. This follows an interview with Drew Cashmore of Vantage on July 22, 2026.
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