Surfside is a privately owned company headquartered in the United States. Founded in 2018, the company employs approximately 110 individuals. Specializing in retail and commerce media ad tech, Surfside provides infrastructure, APIs, and software that businesses utilize to build custom ad platforms designed for personalized commerce, sponsored ads, and full-funnel media campaigns. The company assists retailers in personalizing, growing, and monetizing customer experiences, while also enabling brands and advertisers to reach high-intent consumers at the point of purchase.
On September 9, 2026, Surfside appointed retail media veteran Lars Djuvik as Chief Revenue Officer. Djuvik, formerly an executive at Crealytics and Pentaleap, joins the New York-based advertising technology company as it expands its retail media platform beyond cannabis and alcohol into grocery, convenience, and other fragmented retail categories.
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