Koddi is a privately owned global technology company headquartered in Fort Worth, Texas, US. Founded in 2013, the company employs approximately 240 individuals and reported $88.0M in revenue as of 2024. Specializing in retail and commerce media ad tech, Koddi offers a suite of software and services that empower marketplace monetization. The company maintains additional offices in New York, Ann Arbor, and Düsseldorf.
Koddi introduced its Media Planner with Shared Budgets on October 6, 2026, aimed at streamlining the management of commerce media campaigns across various channels and customer touchpoints, where budgets are often siloed and onsite and offsite strategies managed independently. This followed an appearance by Paul Dahill, Koddi's Managing Director of Sales, at DMEXCO 2026 on October 5, where he discussed AI channels evolving into new discovery and purchase avenues for brands. Dahill elaborated on how AI agents evaluate brand websites, consumer trust in AI for purchasing decisions, and the nascent measurement and attribution infrastructure supporting platforms like ChatGPT. Earlier, on September 30, Koddi announced a global partnership with Teads to establish an open OpenRTB standard for onsite retail media inventory. This integration is designed to connect retailer-owned ad placements with broader programmatic demand, addressing the fragmentation and inconsistent approaches currently found in buying and selling retail media inventory.
Koddi offers 4 products in the ad tech and services industry. Koddi's product portfolio comprises of RTB and programmatic and retail and commerce media ad tech.
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Koddi's revenues were less than $100M in 2024. Caretta Research has split Koddi's revenue into 3 different product categories, the largest of which is retail media ad servers and onsite platforms. For full access to Koddi's revenue breakdown subscribe to Caretta Portal.
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Koddi's customers primarily consist of hospitality, software Development and physical retail companies. Examples of Koddi's customers include Lowe's Companies, Marriott International and Expedia Group. Koddi has commercial and technical partners like Google, Pinterest and Meta.
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