Kevel, also known as Adzerk, is a privately owned company headquartered in the US. Founded in 2010, it employs approximately 150 individuals and reported $94.0M in revenue as of 2024. The company specializes in retail and commerce media ad tech, enabling brands to launch advertising businesses by providing APIs to build custom ad platforms for applications such as retail media, sponsored listings, native ads, and DOOH. Its customer base includes companies like Yelp, Klarna, Ticketmaster, WeTransfer, and Bukalapak.
On August 26, 2026, four competing UK retailers—Tesco, B&Q, John Lewis, and Waitrose—formed the Dunnhumby Network Alliance, a shared retail media model built on Kevel's infrastructure. Led by dunnhumby Chief Growth Officer Andrew Connell, this alliance allows the retailers to pool audiences and ad inventory, aiming to position retailers at the center of brand and shopper budget allocation and bypass the development of individual, isolated networks.
Kevel's customers primarily consist of retail and technology, Information and Internet companies. Examples of Kevel's customers include Delivery Hero, El Corte Ingles and Leroy Merlin.
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