Kevel, also known as Adzerk, is a privately owned company headquartered in the US. Founded in 2010, it employs approximately 150 individuals and reported $94.0M in revenue as of 2024. The company specializes in retail and commerce media ad tech. Kevel enables brands to launch ad businesses, leveraging its APIs to facilitate the construction of custom ad platforms for applications such as retail media, sponsored listings, native ads, and digital out-of-home (DOOH). Its clientele includes Yelp, Klarna, Ticketmaster, WeTransfer, and Bukalapak.
On April 30, 2026, Kevel announced a collaboration with Dollar General and The Trade Desk to introduce a new retail media solution, which aims to deliver full-funnel media activation and unified measurement across the entire path to purchase by integrating onsite and offsite activation. Previously, on April 22, Kevel acquired Shift Forward, a company whose technology now powers Kevel Audience. Shift Forward's Paulo Cunha highlighted that a retail media network necessitates both ad serving infrastructure and a deep, real-time understanding of shopper behavior and purchase intent.
Kevel's customers primarily consist of technology, Information and Internet and retail companies. Examples of Kevel's customers include Delivery Hero, Leroy Merlin and El Corte Ingles.
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