Kevel, also known as Adzerk, is a privately owned company headquartered in the US. Founded in 2010, it employs approximately 150 individuals and reported $94.0M in revenue as of 2024. The company specializes in retail and commerce media ad tech, enabling brands to launch advertising businesses by providing APIs to build custom ad platforms for applications such as retail media, sponsored listings, native ads, and DOOH. Its customer base includes companies like Yelp, Klarna, Ticketmaster, WeTransfer, and Bukalapak.
On June 23, 2026, retail media provider Kevel partnered with Dollar General and The Trade Desk to deliver a unified retail media solution. This collaboration aims to integrate onsite and offsite activation with consistent measurement, addressing what the companies identify as fragmentation in existing retail media systems that often use separate systems for different channels and offer limited performance visibility. Earlier, on June 11, Kevel noted that its engineers are increasingly using AI tools, including Claude, Code Cursor, and Codex, to build integrations, a trend that aligns with its customers' growing adoption of AI in their own operations.
Kevel's customers primarily consist of technology, Information and Internet and retail companies. Examples of Kevel's customers include Delivery Hero, El Corte Ingles and Leroy Merlin.
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