Kevel, a privately owned US-based company founded in 2010, provides application programming interfaces (APIs) for building customized advertising platforms. Its services support various advertising formats including retail media, sponsored listings, native ads, and digital out-of-home (DOOH) advertising. The company employs approximately 150 people and reported revenues of around $10 million in 2024. Kevel's clientele includes companies such as Yelp, Klarna, Ticketmaster, WeTransfer, and Bukalapak.
Haypp Group launched its retail media capabilities using Kevel's Retail Media Cloud® on September 2, 2025. This deployment marks the beginning of a broader expansion plan for a global e-commerce leader. Separately, Kevel's Managing Director, Matt Newcomb, offered insights into the retail media landscape, the future of ad tech, and career strategies on a Programmatic Pulse podcast. Also, Lucas Wiese, Kevel's Strategic Account Manager, supports clients in EMEA and APAC regions from Madrid. The ATS London 2025 event, held in September 2025, featured senior leaders and innovators from the adtech and martech industries.
Kevel's customers primarily consist of technology, Information and Internet and retail companies. Examples of Kevel's customers include Leroy Merlin, Delivery Hero and El Corte Ingles.
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