Kevel, a privately owned US-based company founded in 2010, provides application programming interfaces (APIs) for building customized advertising platforms. Its services support various advertising formats including retail media, sponsored listings, native ads, and digital out-of-home (DOOH) advertising. The company employs approximately 120 people and, as of 2023, reported revenues under $10 million. Kevel's clientele includes companies such as Yelp, Klarna, Ticketmaster, WeTransfer, and Bukalapak.
Kevel was included in two "Top 5 adtech tools this week" lists, one published on an unspecified date featuring NBCUniversal, Attentive, Snap, and Reddit, and another on an unspecified date featuring MGID, Adobe, Irvine Partners, and Oomph. These lists highlighted new approaches to retail media networks and ways to enhance technology stacks. A separate article discussed the impact of artificial intelligence on retail media in 2025, noting its role in connecting brands with consumers, optimizing ad spending, and leveraging data. There is no mention of Kevel in the article about the 2024 Retail Media Report Card, nor in the article celebrating International Women's Day on March 8th, 2025.
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