Kevel, also known as Adzerk, is a privately owned company headquartered in the US. Founded in 2010, it employs approximately 150 individuals and reported $94.0M in revenue as of 2024. The company specializes in retail and commerce media ad tech, enabling brands to launch advertising businesses by providing APIs to build custom ad platforms for applications such as retail media, sponsored listings, native ads, and DOOH. Its customer base includes companies like Yelp, Klarna, Ticketmaster, WeTransfer, and Bukalapak.
Kevel publicly affirmed its transparent approach to AI utilization on July 20, 2026. Previously, on July 9, Kevel founder and CEO James Avery joined the Aperiam Podcast to discuss the evolution of commerce media, highlighting the category's maturity and significant opportunities within the sector. This followed an announcement on June 30 that the John Lewis Partnership selected Kevel to power its on-site retail media network across both the John Lewis and Waitrose websites, a move aimed at future-proofing its retail media offer with personalized content benefiting customers and brands.
Kevel's customers primarily consist of retail and technology, Information and Internet companies. Examples of Kevel's customers include Delivery Hero, Leroy Merlin and El Corte Ingles.
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