Kevel, also known as Adzerk, is privately owned and headquartered in the US. Founded in 2010, the company has approximately 150 employees and reported $94.0M in revenue as of 2024. It specializes in retail and commerce media ad tech, assisting brands in launching ad businesses. Its APIs enable the building of custom ad platforms for retail media, sponsored listings, native ads, and DOOH. Customers include Yelp, Klarna, Ticketmaster, WeTransfer, and Bukalapak.
On March 11, 2026, Kevel CEO James Avery discussed the evolution of commerce media, the shift toward incrementality-focused spending, and the critical role of API-first infrastructure for retail media success with Melissa Burdick, co-founder and president of Pacvue, during an episode of Unlocking Retail Media. Previously, on March 10, Kevel appointed John Chaplin as Chief Product Officer, continuing its global leadership team expansion which included Chris Woodworth's appointment in Australia. Chaplin brings extensive experience from his prior roles as CPO at CitrusAd and SVP at Epsilon Retail Media. This followed news from March 5 regarding the Adobe-Kevel integration, which was highlighted for its impact on retail media leaders by enabling faster action on collected data. Earlier, on March 3, Kevel expanded its presence in Latin America, appointing Herik Mourão as Director of Community & Market for the region, signaling a strategic commitment to the growing market.
Kevel's customers primarily consist of retail and technology, Information and Internet companies. Examples of Kevel's customers include Delivery Hero, Leroy Merlin and El Corte Ingles.
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