Snap, a publicly owned company headquartered in the US, was founded in 2011 and operates with approximately 7,250 employees. The company reported $5.9B in revenue as of 2025. Mainly involved in search, social, and retail media, Snap provides three core products: Snapchat, a visual messaging app; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
Snap Inc. and Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) signed a strategic partnership on September 4, 2026, during LEAP 2026. This agreement aims to train 20,000 digital talents by 2030, enhancing national talent readiness for future jobs and supporting Saudi Arabia’s commitment to building a global digital economy. On the same day, Snap Inc.'s Head of Industry – eCommerce, Travel & Casual Gaming, Jayati Somani, observed that brands face challenges capturing and retaining attention in increasingly cluttered media environments, particularly concerning India’s Gen Z. Previously, on September 3, Snap faced market skepticism regarding smart glasses, with Norway expressing reluctance to embrace such technology. This market sentiment precedes Snap’s planned introduction of a $2,195 pair of smart glasses on September 16, a device into which CEO Evan Spiegel has reportedly poured significant resources.
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