Snap is a Publicly Owned company headquartered in the US. Founded in 2011, with approximately 7,250 employees, it reported $5.9B in revenue as of 2025, functioning as a tier 1 media tech buyer. The company specializes in search, social, and retail media. Its core products include Snapchat, a visual messaging app; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and Spectacles, its AR glasses.
On March 13, 2026, Kuehn Law PLLC announced an investigation into whether certain officers and directors of Snap Inc. breached their fiduciary duties to shareholders. Also on March 13, Snap and Reddit released reports promoting their platforms' capabilities to reach business decision-makers, indicating a strategic focus on business-to-business marketers for their advertising services. Earlier the same day, Britain's media and privacy regulators called on major social media platforms, including Snap, to improve efforts in keeping children off their services and enforce minimum age rules, amidst government consideration of stricter curbs on children's access to social media. Previously, on March 12, Snap detailed its development process for the Spectacles Interaction Kit (SIK) and Spectacles UI Kit (UIKit), which form the interaction and interface frameworks for its Spectacles augmented reality glasses, aligning with the company's decade-long pursuit of a new computing paradigm. Separately on March 12, Pomerantz LLP initiated an investigation into claims on behalf of Snap investors.
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