Snap, a Publicly Owned company headquartered in the US, was founded in 2011, operates with approximately 7250 employees, and reported $5.9B in revenue as of 2025. The company's main product offerings are in search, social, and retail media, focusing on three core products: Snapchat, a visual messaging application; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its augmented reality glasses, Spectacles.
On April 25, 2026, Snap joined Oracle, Meta, and Block among major firms announcing significant layoffs in the first four months of the year, signaling an industry-wide shift towards artificial intelligence. Earlier on April 25, Snap announced a leadership transition in its finance department. Snap executive Derek Andersen was named Expedia Group's new chief financial officer, effective May 11, prompting Snap to promote internal executive Doug Hott to fill its vacated finance chief position. This follows an April 24 announcement where Snap laid off Natasha Brack, its Asia Pacific communications chief based in Sydney, as part of a global reduction of 1000 roles tied to an AI restructuring.
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