Snap, a publicly owned company headquartered in the US, was founded in 2011 and operates with approximately 7,250 employees. The company reported $5.9B in revenue as of 2025. Mainly involved in search, social, and retail media, Snap provides three core products: Snapchat, a visual messaging app; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
On September 11, 2026, Ajit Mohan announced he is stepping down as Snap's chief business officer for personal reasons, intending to remain with the company until the end of the year to ensure a smooth transition. This development occurred as Snap prepares for a deeper public presentation of its SPECS augmented reality glasses on September 16, leveraging its recently appointed Chief Commercial Officer, Ronan Harris. Separately, on September 10, Snap introduced a new "Snapchat Plans" feature on its social media platform to simplify event planning for groups of friends. Earlier on September 10, Snap Inc. named Ronan H. as its new Chief Commercial Officer, elevating the executive who has served as President EMEA since October 2022 and brings more than 30 years of professional experience spanning technology, digital advertising, and commercial leadership.
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