Samba TV is a privately owned company headquartered in the US. Founded in 2008, it employs approximately 370 individuals and reported $179.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a tier 1 media tech buyer. It provides first-party data for Connected TV (CTV) and omniscreen advertising and analytics solutions, which are powered by a proprietary tech stack and built-in ACR technology. Its solutions offer insights into viewership data across broadcast, cable, over-the-top, and digital media.
Sony smart TV owners voluntarily dropped their proposed class action against Samba TV on July 30, 2026, which had accused the analytics company of collecting and selling television-viewing information to third-party advertisers in violation of state and federal privacy laws. Previously, on June 23, Samba TV acquired Bestever AI, an acquisition aimed at advancing agentic advertising by enabling marketers to leverage artificial intelligence for automated campaign planning, audience targeting, and creative optimization across digital channels. This followed the company's launch of its Data Activation Platform for the Agentic Era, "Project Gravity," on June 16, which matches first-party data against Samba’s Identity Graph and pushes a deterministic identifier into over 40 major platforms for audience activation. Earlier, on June 9, Samba TV received a positive reception from a federal judge in San Francisco regarding its proposal to seek early summary judgment in a separate legal matter concerning a consent form.
Samba TV's customers primarily consist of RTB and programmatic, search, social, and retail media and advertising Services companies. Examples of Samba TV's customers include Madhive, Snap and StackAdapt. Samba TV has commercial and technical partners like TikTok, Disney Advertising Sales and Meta. Examples of Samba TV's suppliers include FreeWheel and Magnite.
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