Samba TV

http://samba.tv
https://www.linkedin.com/company/sambatv/

Samba TV, a privately owned US-based media technology company founded in 2008, provides ad measurement and verification services. Employing approximately 370 people, the company's revenue in 2023 was less than $50 million. Its primary offering utilizes a proprietary technology stack, including Automatic Content Recognition (ACR), to analyze viewership data across various platforms, including broadcast, cable, over-the-top (OTT), and digital media, providing insights for advertising and analytics purposes. This first-party data focuses on Connected TV (CTV) and omniscreen advertising.

2023 Revenue

Founded

2008

Headcount

361

Headquarters

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

News Summary:

Samba TV released a report on Australian viewership in an unspecified date, revealing insights from 4 billion hours of TV consumption, showing increases in both linear and streaming viewership. A subsequent U.K. viewership report, released on an unspecified date, analyzed 10 billion hours of TV consumption, noting a surge in late 2024 attributed to events like the Olympics and popular streaming content. A webinar, available on demand, detailed viewership trends from over 51 billion hours of TV consumption in the second half of 2024, focusing on live sports and ad-supported streaming's impact on TV and advertising. Separately, Samba TV data indicated that 793,000 U.S. households streamed the mid-season episodes of "Cobra Kai" over five days in February, representing a 13% viewership increase. Finally, Samba TV reported that the Super Bowl reached 37.1 million households despite negative factors.

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Samba TV offers 3 products in the media tech and ad tech industries. Samba TV's product portfolio comprises of ad measurement and verification, marketer and agency technology and video business systems.

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Samba TV's revenues were less than $50M in 2023. Caretta Research has split Samba TV's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to Samba TV's revenue breakdown subscribe to Caretta Portal.

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Mar

5th

2025

18:30

Caretta Research_Monitor Company

H2 2024 Australia State of Viewership Report

Samba TV’s latest Australia viewership report reveals key insights from 4 billion hours of TV consumption, as both linear and streaming viewership soared to new heights. Linear TV hit its strongest reach since the pandemic, while SVOD captured more than half the population, giving advertisers more ways than ever to connect with audiences across platforms.

Samba TV

Feb

26th

2025

18:30

Artificial Intelligence

H2 2024 U.K. State of Viewership Report

Samba TV’s latest U.K. viewership report uncovers game-changing insights from 10 billion hours of TV consumption, revealing the forces reshaping the future of TV and advertising. Viewership surged in late 2024, driven by must-watch tentpole events such as the Olympics and a nationwide obsession with crime dramas and thrillers on streaming.

Samba TV

Feb

19th

2025

18:30

Caretta Research_Monitor Company

The State of Viewership Webinar: Trends, Campaign Strategies, & Live Sports Insights

Watch Samba TV's webinar on demand where experts break down the latest viewership trends from over 51 billion hours of TV consumption in H2 2024. Get a closer look at how live sports and ad-supported streaming are reshaping the future of TV and advertising, plus learn how to leverage these trends to effectively optimize your campaign strategies and maximize audience engagement in 2025.

Samba TV

Feb

18th

2025

22:49

Financial Results

Samba TV: Netflix's 'Cobra Kai' Expands Viewership 13% After Mid-Season Episodes Drop

"Cobra Kai" Samba TV: Netflix’s ‘Cobra Kai’ Expands Viewership 13% After Mid-Season Episodes Drop Erik Gruenwedel Almost 800,000 U.S. households (793,000) streamed the episode 11 mid-season episodes drop for the sixth season of “Cobra Kai” over a five-day period through Feb.

Media Play News

Feb

14th

2025

00:14

Events

Boring Super Bowl Reaches 37.1M Households, Report Shows

A lopsided score, forgettable commercials and boring halftime show didn’t stand in the way of the Super Bowl’s ability to reach 37.1 million households, according to the tally from Samba TV.

MediaPost

Feb

13th

2025

21:57

Events

Boring Super Bowl Reaches 37.1M Households, Report Shows

A lopsided score, forgettable commercials and boring halftime show didn’t stand in the way of the Super Bowl’s ability to reach 37.1 million households, according to the tally from Samba TV.

MediaPost

Feb

10th

2025

19:24

Financial Results

Super Bowl Scores $597 Million In Ad Sales

As premium plans become more costly, a majority of new streaming subscribers are opting for ads, according to a new report from Samba TV.

TVNewsCheck

Feb

10th

2025

14:04

Financial Results

Samba TV: Eagles' Blowout Win Sees Super Bowl Household TV Views Drop 5%; Kendrick Lamar Halftime Show Down 4%

Rapper Kendrick Lamar and Super Bowl LIX (Shutterstock image) Samba TV: Eagles’ Blowout Win Sees Super Bowl Household TV Views Drop 5%; Kendrick Lamar Halftime Show Down 4% Erik Gruenwedel The Philadelphia Eagles’ dominate, 40-22, win over the Kansas City Chiefs last night in Super Bowl LIX saw U.S. household TV views drop 5% to 37.1 million from 39 million last year, according to new data from Samba TV, which tracks viewership through smart data and ranks streaming programs based on U.S. household reach.

Media Play News

Feb

10th

2025

11:51

New Offerings, Caretta Research_Monitor Company

How The NFL Swallowed The Entertainment Business

As premium plans become more costly, a majority of new streaming subscribers are opting for ads, according to a new report from Samba TV. In the second half of 2024, 43% of total SVOD subscribers had an ad-supported plan.

TVNewsCheck

Feb

9th

2025

16:12

New Offerings, Caretta Research_Monitor Company

PGA President Beseeches Studios, Steamers & More To Bring Productions Back To L.A. After Wildfires

As premium plans become more costly, a majority of new streaming subscribers are opting for ads, according to a new report from Samba TV.

TVNewsCheck

Feb

7th

2025

19:56

New Offerings, Caretta Research_Monitor Company

NFL Team Sponsorship Deals Rise To $2.5B

TVNewsCheck

Feb

6th

2025

20:21

Financial Results, Caretta Research_Monitor Company

Samba TV: Streaming, Linear TV Set New Viewing Records

SAN FRANCISCO—New data from Samba TV shows, as expected, that time spent streaming continues to grow at a rapid pace, growing year-over-year by 56% in the second half of 2024. Meanwhile, linear TV, which is often seen as being in decline, also saw healthy growth, with an 8% pop.

TVTechnology

Samba TV's customers primarily consist of software Development, advertising Services and technology, Information and Internet companies. Examples of Samba TV's customers include StackAdapt, Snap and Empower. Samba TV has commercial and technical partners like Meta, TikTok and Disney Advertising Sales. Examples of Samba TV's suppliers include FreeWheel and Magnite.

Analysis

Data

Analysis

Data

Samba TV

2023 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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