Samba TV is a privately owned company headquartered in the US. Founded in 2008, it employs approximately 370 individuals and reported $179.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a tier 1 media tech buyer. It provides first-party data for Connected TV (CTV) and omniscreen advertising and analytics solutions, which are powered by a proprietary tech stack and built-in ACR technology. Its solutions offer insights into viewership data across broadcast, cable, over-the-top, and digital media.
On July 30, 2026, Sony smart TV owners voluntarily dropped a proposed class action lawsuit against Samba TV, an analytics company that faced accusations of collecting and selling television-viewing information to third-party advertisers, allegedly violating state and federal privacy laws. Previously, on June 22, 2026, Samba TV acquired Bestever AI, a GenAI ads platform. This acquisition aims to accelerate agentic advertising innovation, enabling marketers to leverage advanced artificial intelligence to automate campaign planning, audience targeting, and creative optimization across digital channels.
Samba TV's customers primarily consist of advertising Services, RTB and programmatic and search, social, and retail media companies. Examples of Samba TV's customers include Madhive, Snap and StackAdapt. Samba TV has commercial and technical partners like Meta, TikTok and Disney Advertising Sales. Examples of Samba TV's suppliers include Magnite and AudienceXpress.
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