Samba TV, a privately owned company headquartered in the US, was founded in 2008 and employs approximately 370 individuals. It reported $179.0M in revenue as of 2024 and functions as a tier 1 media tech buyer. The company specializes in ad measurement and verification, providing first-party data for Connected TV (CTV) and omniscreen advertising and analytics solutions. These solutions are powered by a proprietary tech stack and built-in ACR technology, offering insights into viewership data across broadcast, cable, over-the-top, and digital media.
On April 30, 2026, Samba TV appointed Katie Soo to its board of directors, bolstering the company's AI-driven media intelligence strategy connecting advertisers with consumers across streaming, broadcast, and digital channels. This appointment, initially announced on April 29, brings Soo's senior leadership experience from roles such as COO at Dice, CMO at KiwiCo, and SVP of marketing at HBO Max, to advise Samba TV’s executive leadership. Previously, on April 22, Samba TV Inc. was ordered to face several claims in a proposed class action lawsuit. The suit alleges the company collected and sold consumers' television-viewing information to third-party advertisers in violation of state and federal privacy laws.
Samba TV's customers primarily consist of advertising Services, RTB and programmatic and search, social, and retail media companies. Examples of Samba TV's customers include StackAdapt, Snap and Empower. Samba TV has commercial and technical partners like Meta, Disney Advertising Sales and TikTok. Examples of Samba TV's suppliers include FreeWheel and Magnite.
Subscribe for full access to Samba TV's products in full detail 
