Samba TV

http://samba.tv
https://www.linkedin.com/company/sambatv/

Samba TV is a privately held media technology company headquartered in the US. Founded in 2008, it specializes in first-party data for Connected TV (CTV) and offers advertising and analytics solutions. The company's main product is ad measurement and verification, providing insights into viewership data across broadcast, cable, over-the-top, and digital media. Samba TV's solutions are powered by a proprietary technology stack and built-in Automatic Content Recognition (ACR) technology. As of 2023, the company has over 370 employees and generates less than $50 million in annual revenue.

2023 Revenue

Founded

2008

Headcount

361

Headquarters

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

Similar Companies

Subscribe for full access to Samba TV's profile

Samba TV offers 3 products in the ad tech and media tech industries. Samba TV's product portfolio comprises of marketer and agency technology, ad measurement and verification and video business systems.

Subscribe for full access to Samba TV's products in full detail

Samba TV's revenues were less than $50M in 2023. Caretta Research has split Samba TV's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to Samba TV's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Samba TV's revenue in full detail

Dec

18th

2024

16:33

New Offerings, Caretta Research_Monitor Company

Samba TV: 'National Lampoon’s Christmas Vacation,' Hallmark, Netflix Top Winter Holiday Content

National Lampoon's Christmas Vacation Samba TV: ‘National Lampoon’s Christmas Vacation,’ Hallmark, Netflix Top Winter Holiday Content Erik Gruenwedel The 1989 National Lampoon’s Christmas Vacation is the most-screened winter holiday title with 9.4 million U.S. households watching the Warner Bros.

Media Play News

Dec

13th

2024

03:16

Management Changes, Artificial Intelligence, Caretta Research_Monitor Company

Samba TV Brings On Industry Veterans Josh Jacobs And Monte Lutz

Samba TV , a global provider of AI technology for media analytics, has made two strategic additions to its leadership team. Josh Jacobs has joined the company as chief product officer, and Monte Lutz has been appointed chief marketing officer.

TVNewsCheck

Dec

12th

2024

18:30

Management Changes, New Offerings, Artificial Intelligence

Daily Research News Online no. 37660

Samba TV Hires CPO and CMO In San Francisco, media analytics firm Samba TV has appointed Josh Jacobs as Chief Product Officer and Monte Lutz as Chief Marketing Officer. Samba TV's technology, first launched in 2011, is integrated at the chipset level across 24 Smart TV brands globally, analyzing the content on screen in real time.

MrWeb

Dec

12th

2024

14:20

New Offerings, Artificial Intelligence, Caretta Research_Monitor Company

Samba TV Brings On Industry Veterans Josh Jacobs And Monte Lutz To Drive Growth And Innovation Amidst Gaining Market Share with AI Technology

A preview of this article is not available. Please click on the headline to read the complete article

MarTech Series

Nov

25th

2024

23:55

Partnerships and Alliances

NOVA teams with Samba TV for CTV Plus

NOVA Entertainment has announced the launch of CTV Plus in partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. CTV Plus leverages Samba TV’s first-party viewership data and measurement to give brands deeper insights into content consumption and campaign performance, allowing brands to extend their TV reach across NOVA’s extensive digital ecosystem of live radio streaming and podcasting.

Mumbrella

Nov

20th

2024

14:58

Financial Results

Samba TV: 'Deadpool & Wolverine' Disney+ Household Streaming Viewership Dwarfs VOD Transactions

Deadpool & Wolverine Samba TV: ‘Deadpool & Wolverine’ Disney+ Household Streaming Viewership Dwarfs VOD Transactions Erik Gruenwedel The Nov. 12 Disney+ release of Marvel Studios’ box office hit Deadpool & Wolverine proved a success with streamers, generating more than 1.3 million households views in the first six days of release U.S., according to new data from Samba TV, which tracks viewership through smart data and ranks streaming programs based on U.S. household reach.

Media Play News

Nov

11th

2024

09:16

M&A Activities

Samba TV Acquired Semasio, Strengthens Position in Contextual Targeting

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, announced its acquisition of Semasio, a global provider of contextual targeting and audience data solutions. This strategic acquisition enhances Samba TV’s capabilities in delivering privacy-first targeting across digital and connected TV (CTV) platforms, further solidifying its position as a leader in AI-powered omniscreen advertising.

MarTech Cube

Nov

6th

2024

18:30

New Offerings

Samba TV strikes Semasio ad targeting to cement smart TV sitting

A subscription is required to read this content. Contact us to learn more about subscribing. Already a subscriber? Please login for full access New to Faultline? Sign up for our weekly research highlights, delivered direct to your mailbox.

ReThink Technology Research

Nov

5th

2024

14:58

Negative News

Samba TV: 'Despicable Me 4' Streaming Dwarfs Transactional VOD

Despicable Me 4 Samba TV: ‘Despicable Me 4’ Streaming Dwarfs Transactional VOD Erik Gruenwedel Consumers apparently prefer streaming than buying/renting Universal Pictures/Illumination’s box office hit Despicable Me 4, according to new data from Samba TV, which tracks viewership through smart data and ranks streaming programs based on U.S. household reach.

Media Play News

Nov

3rd

2024

18:30

M&A Activities, Artificial Intelligence

Samba TV acquires Semasio | News

US – Television audience data and measurement company Samba TV has acquired contextual targeting and audience data business Semasio for an undisclosed amount. The acquisition will allow Samba TV to expand the availability of its artificial intelligence (AI) tools by integrating its video data into Semasio’s platform, with the company adding that the combined offering would help address the need for brands to operate in a cookie-less, privacy-conscious world.

Research Live

Nov

2nd

2024

19:00

M&A Activities, Artificial Intelligence

Samba TV acquires Semasio in move towards AI-driven, privacy-first advertising

Samba TV, a provider of TV technology for audience data and omniscient measurement, has acquired Semasio, a global leader in contextual targeting and audience data. The acquisition is a strategic move to strengthen Samba TV's position in AI-driven, privacy-first advertising across digital and connected TV platforms.

Mi3 Australia

Oct

31st

2024

18:30

M&A Activities, Artificial Intelligence

Samba TV Buys Targeting and Data Firm Semasio

Samba TV Buys Targeting and Data Firm Semasio In San Francisco, audience data and omniscreen measurement solutions company Samba TV has announced the acquisition of Semasio, a provider of contextual targeting and audience data solutions. Samba provides advertisers and media companies with a unified view of the entire consumer journey, using proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries.

MrWeb

Samba TV's customers primarily consist of RTB and programmatic and streaming services companies. Examples of Samba TV's customers include Empower, StackAdapt and Snap. Samba TV has commercial and technical partners like Disney Advertising Sales, Meta and TikTok. Samba TV has suppliers like FreeWheel.

Analysis

Data

Analysis

Data

Samba TV

2023 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

Similar Companies

Example Customers

Example Suppliers

Example Partners

Analyst insight reports