Samba TV, a privately owned US-based media technology company founded in 2008, provides ad measurement and verification services. Employing approximately 370 people, the company's revenue in 2023 was less than $50 million. Its primary offering utilizes a proprietary technology stack, including Automatic Content Recognition (ACR), to analyze viewership data across various platforms, including broadcast, cable, over-the-top (OTT), and digital media, providing insights for advertising and analytics purposes. This first-party data focuses on Connected TV (CTV) and omniscreen advertising.
Samba TV announced a partnership with MediaTek on September 4, 2025, to launch Samba AI™ with MiraAware, an edge-based AI solution providing real-time contextual intelligence for connected TVs. This solution was also described in a separate announcement, highlighting its provision of real-time contextual intelligence for CTV content to TV manufacturers, platforms, and advertisers. Separately, research conducted with Samba TV and Insighten compared ad loads across linear and BVOD platforms. The market for television advertising is experiencing challenges, with a 9% year-over-year decrease in travel ad spending and fewer households planning domestic trips.
Samba TV's customers primarily consist of advertising Services, RTB and programmatic and search, social, and retail media companies. Examples of Samba TV's customers include Snap, StackAdapt and Empower. Samba TV has commercial and technical partners like TikTok, Disney Advertising Sales and Meta. Examples of Samba TV's suppliers include Magnite and FreeWheel.
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