Samba TV

http://samba.tv
https://www.linkedin.com/company/sambatv/

Samba TV, a privately owned US-based media technology company founded in 2008, provides ad measurement and verification services. Employing approximately 370 people, the company's revenue in 2023 was less than $50 million. Its primary offering utilizes a proprietary technology stack, including Automatic Content Recognition (ACR), to analyze viewership data across various platforms, including broadcast, cable, over-the-top (OTT), and digital media, providing insights for advertising and analytics purposes. This first-party data focuses on Connected TV (CTV) and omniscreen advertising.

2023 Revenue

Founded

2008

Headcount

361

Headquarters

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

News Summary:

Samba TV released a report on Australian viewership in an unspecified date, revealing insights from 4 billion hours of TV consumption, showing increases in both linear and streaming viewership. A subsequent U.K. viewership report, released on an unspecified date, analyzed 10 billion hours of TV consumption, noting a surge in late 2024 attributed to events like the Olympics and popular streaming content. A webinar, available on demand, detailed viewership trends from over 51 billion hours of TV consumption in the second half of 2024, focusing on live sports and ad-supported streaming's impact on TV and advertising. Separately, Samba TV data indicated that 793,000 U.S. households streamed the mid-season episodes of "Cobra Kai" over five days in February, representing a 13% viewership increase. Finally, Samba TV reported that the Super Bowl reached 37.1 million households despite negative factors.

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Samba TV offers 3 products in the ad tech and media tech industries. Samba TV's product portfolio comprises of marketer and agency technology, video business systems and ad measurement and verification.

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Samba TV's revenues were less than $50M in 2023. Caretta Research has split Samba TV's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to Samba TV's revenue breakdown subscribe to Caretta Portal.

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Mar

28th

2025

08:47

Management Changes, Business Expansion, Negative News, Artificial Intelligence, Caretta Research_Monitor Company

Samba TV Doubles Down on AI-Powered Media Growth with International SVP

Global Leader in AI Technology for Media Analytics Strengthens Leadership Team and Aligns International Focus to Capitalize on Momentum Following Recent Expansion to 50 Markets Samba TV, the global leader in AI technology for media analytics, announced the appointment of Zac Pinkham as senior vice president of international, where he will oversee Samba TV’s EMEA and APAC business to drive growth and expand market share in key international regions.

MarTech Cube

Mar

28th

2025

01:55

Management Changes, Business Expansion, Caretta Research_Monitor Company

Samba TV Appoints Zac Pinkham as SVP of International to Expand Market Share Across EMEA and APAC

Zac Pinkham Samba TV Appoints Zac Pinkham as SVP of International to Expand Market Share Across EMEA and APAC Erik Gruenwedel Samba TV has named Zac Pinkham SVP of international, where he will oversee Samba’s EMEA and APAC business to help drive growth and expand market share.

Media Play News

Mar

27th

2025

18:30

Management Changes, Caretta Research_Monitor Company

Samba TV appoints Zac Pinkham to lead international expansion

Samba TV has named Zac Pinkham as senior vice president of International, as the the television technology company looks to accelerate its international growth following last year's acquisition of contextual advertising and data business Semasio. Pinkman, previously chief commercial officer of Semasio, will now be responsible for overseeing Samba TV's operations in the Europe, Middle East, and Africa (EMEA) and Asia-Pacific (APAC) regions.

Mi3 Australia

Mar

27th

2025

10:46

Management Changes, Artificial Intelligence, Caretta Research_Monitor Company

Samba TV Appoints Zac Pinkham to Senior Vice President of International

Samba TV, the global leader in AI technology for media analytics, announced the appointment of Zac Pinkham as senior vice president of international, where he will oversee Samba TV’s EMEA and APAC business to drive growth and expand market share in key international regions.

Martech360

Mar

27th

2025

07:30

Management Changes, Caretta Research_Monitor Company

Samba TV Names Zac Pinkham as Senior VP of International

ADVERTISEMENT Samba TV has tapped Zac Pinkham as senior VP of international to oversee the company’s EMEA and AsiaPac business and expand its market share in key international regions. Pinkham, previously general manager of Semasio, brings extensive experience in digital advertising and media to the role.

World Screen

Mar

27th

2025

06:00

Management Changes, Business Expansion, Artificial Intelligence, Caretta Research_Monitor Company

Samba TV Appoints Zac Pinkham to Senior Vice President of International to Accelerate Growth and Expand Market Share Across EMEA and APAC

Technology Today

Mar

5th

2025

18:30

Caretta Research_Monitor Company

H2 2024 Australia State of Viewership Report

Samba TV’s latest Australia viewership report reveals key insights from 4 billion hours of TV consumption, as both linear and streaming viewership soared to new heights. Linear TV hit its strongest reach since the pandemic, while SVOD captured more than half the population, giving advertisers more ways than ever to connect with audiences across platforms.

Samba TV

Feb

26th

2025

18:30

Artificial Intelligence

H2 2024 U.K. State of Viewership Report

Samba TV’s latest U.K. viewership report uncovers game-changing insights from 10 billion hours of TV consumption, revealing the forces reshaping the future of TV and advertising. Viewership surged in late 2024, driven by must-watch tentpole events such as the Olympics and a nationwide obsession with crime dramas and thrillers on streaming.

Samba TV

Feb

19th

2025

18:30

Caretta Research_Monitor Company

The State of Viewership Webinar: Trends, Campaign Strategies, & Live Sports Insights

Watch Samba TV's webinar on demand where experts break down the latest viewership trends from over 51 billion hours of TV consumption in H2 2024. Get a closer look at how live sports and ad-supported streaming are reshaping the future of TV and advertising, plus learn how to leverage these trends to effectively optimize your campaign strategies and maximize audience engagement in 2025.

Samba TV

Feb

18th

2025

22:49

Financial Results

Samba TV: Netflix's 'Cobra Kai' Expands Viewership 13% After Mid-Season Episodes Drop

"Cobra Kai" Samba TV: Netflix’s ‘Cobra Kai’ Expands Viewership 13% After Mid-Season Episodes Drop Erik Gruenwedel Almost 800,000 U.S. households (793,000) streamed the episode 11 mid-season episodes drop for the sixth season of “Cobra Kai” over a five-day period through Feb.

Media Play News

Feb

14th

2025

00:14

Events

Boring Super Bowl Reaches 37.1M Households, Report Shows

A lopsided score, forgettable commercials and boring halftime show didn’t stand in the way of the Super Bowl’s ability to reach 37.1 million households, according to the tally from Samba TV.

MediaPost

Feb

13th

2025

21:57

Events

Boring Super Bowl Reaches 37.1M Households, Report Shows

A lopsided score, forgettable commercials and boring halftime show didn’t stand in the way of the Super Bowl’s ability to reach 37.1 million households, according to the tally from Samba TV.

MediaPost

Samba TV's customers primarily consist of technology, Information and Internet, software Development and advertising Services companies. Examples of Samba TV's customers include StackAdapt, Snap and Empower. Samba TV has commercial and technical partners like Meta, Disney Advertising Sales and TikTok. Examples of Samba TV's suppliers include FreeWheel and Magnite.

Analysis

Data

Analysis

Data

Samba TV

2023 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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